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15 Key Questions About
Writing Your Own Tips Booklet
by Paulette Ensign
Everyone has something they want the world to know about
and a tips booklet is a great way to do that. More than
400,000
copies in two languages of a tips booklet called
"110 Ideas for Organizing Your Business Life"
have been sold, all without spending a penny on
advertising.
Here are some questions to get your tips (and cash)
flowing. You can mine your own field of gold by looking
at any promotional literature you have created, audio or
video tapes you have produced, press releases or articles
about or by you, your product catalog and even your
business card.
1. What is the single most important subject from your
experience or knowledge that you want the world to know
about? If there are several topics, which one is most
compelling to you right now?
2. How would you narrow that subject down into segments?
Do
those segments create additional booklets to develop a
series?
3. What do you want the booklet to accomplish for you? Do
you want to altruistically spread the word about
something? Will a booklet be a marketing tool for your
business? Can it be a profit center for you? Would you
like it to be a marketing tool and a profit center?
4. What are you often surprised by that people do not
know about your subject area? Is there something that
seems so common sense' to you, while being highly helpful
or enlightening to others?
5. What is the single most outstanding thing you want
people to know? Is is a new skill, perspective, attitude,
expanding general knowledge?
6. Does your information need to be presented
sequentially or can it be random? Can a specific entry
stand on its own or does it need whatever came before it
to cause it to make sense to the reader?
7. What do you want people to do and not to do, be or not
be as a result of your booklet? How will this information
be benefit
the reader?
8. Who besides the reader can benefit from this material?
Are there manufacturers, suppliers, distributors whose
business activities can profit by distributing your
contents?
9. Is there language that is peculiar to your topic? Have
you considered how you will monitor and treat that in
your content?
10. What surprised you most when you learned about your
topic? Is that useful to pass along to your readers in
some way?
11. What resources are needed to implement any of your
suggestions? What are the easiest ways to accomplish what
you are recommending to your reader?
12. What do people need to know about you? What gives you
the credential to write about this topic?
13. What other products and/or services do you have to
assist the reader in this topic? Are they products and
services of your own or of someone else's?
14. How would short anecdotes be useful in supporting
your materials? Would they get in the way or enhance your
content?
15. Do your tips need visual support with graphics to
allow them to be more fully understood? Is clip art
adequate or do you need original art?
==============================================
Paulette Ensign is the president of Tips Products
International,
a division of Organizing Solutions, Inc. Her company's
products
and services match your needs and budget with a
manual/video/booklet package and on-phone teleclases for
the
do-it-yourselfer, consulting services for those who are
interested in partnering and complete services for the
delegator. For more information about getting started
with your own tips booklet, contact Paulette at:
619-481-0890 voice 619-793-0880 fax
Email: <mailto:booklets@compuserve.com>
On the Web: <http://www.realvoices.com/booklets>
12675 Camino Mira Del Mar #179 San Diego, CA 92130:
Add value to your website and essential content to your
onlinenewsletter with the Free 'Information Direct'
Publishers Pack. Email:
mailto:free@advance.to?subject=free for instant start-up!
==============================================
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