Willie Crawford's Marketing Insights: What Is Podcasting

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April 01, 2005

What Is Podcasting

Here's one of two articles I came across on the topic while researchng exactly what podcasting is and how it's used....

What is Podcasting
S. Housley
Podcasting is quickly becoming a buzz word among the techie
crowd. So what is podcasting, anyway? Podcasting is online audio
content that is delivered via an RSS feed. Many people liken
podcasting to radio on demand. However, in reality, podcasting
gives far more options in terms of content and programming than
radio does. In addition, with Podcasting, listeners can determine
the time and the place, meaning they decide what programming they
want to receive and when they want to listen to it.

Listeners can retain audio archives to listen to at their
leisure. While blogs have turned many bloggers into journalists,
podcasting has the potential to turn podcasters into radio
personalities.

Podcasting can be used for:

Self-Guided Walking Tours - Informational content.
Music - Band promotional clips and interviews.
Talk Shows - Industry or organizational news, investor news,
sportscasts, news coverage and commentaries.
Training - Instructional informational materials.
Story - Story telling for children or the visually-impaired.
Podcasting is the syndication of audio files using RSS.
Podcasting works the same as a standard RSS feed reader or news
aggregator, the only difference is that the feed you subscribe to
contains an audio file in it. Instead of reading content in your
RSS feed reader or aggregator, you can listen to the contents of
your feed using a reader or aggregator that supports podcasting,
or you can listen to them on an iPod or similar device. While
podcasting was named for the iPod, you do not have to have an
iPod to listen to a podcast. Podcasts can be displayed on
websites with clickable links to audio files and many of the
standard RSS readers, like FeedDemon's latest beta, have begun
supporting audio enclosures.

The audio file that makes the feed a podcast rather than a
standard RSS feed is contained in the 'enclosure' tag. The
easiest way to think of this is as an e-mail attachment.

Although the "enclosure" tag is not new to RSS feeds and has been
included in the RSS v2.0 specification for about four years,
podcasting has only really been around since August of 2004.

Webmasters are finding creative ways to provide media-rich
content. The syndication aspect and potential increase in
audience size are an attractive lure. Listeners benefit from
podcasting because, like RSS, podcasting is a means to publish
content that ultimately gives the recipient the control over the
information they want to see or hear.

Podcasting Resources -

Podcasting Tools - http://www.podcasting-tools.com
Podcast Alley - http://www.podcastalley.com
PodcastBunker - http://www.podcastbunker.com
Podcasting News - http://www.podcastingnews.com
It will be interesting to see how this publishing medium
develops. Currently, only the technical crowd has endorsed
podcasting as a new audio medium, but the potential is real and
the process is not overly complex. With a little time I think
this field will develop and prosper.

Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net a wireless text
messaging software company.

Posted by Willie Crawford at April 1, 2005 10:54 PM

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