Willie Crawford's Marketing Insights

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April 05, 2005

$48,000+ Per Month - What's Willie's Secret?

In an interview with the International Association of Home Business Enterpreneurs about 5 months ago I revealed that my best month to that point had only been $48,000. I was at the point just starting
to use some the traffic generation techniques I'd learned from John Reese in his Traffic Secrets course. Since then, I'm happy to report that I multiplied that figure, but I won't say by how much :-)

You'll notice on John's salesletter that he didn't even feature any testimonials from guru's. He wisely showed that anyone could succeed by using his material. So I missed that free publicity :-)

You can check out the interview at: http://www.iahbe.org/

One of the reason I wanted to point out that interview is because I also wanted to point out the POWER of free publicity. That interview published by IAHBE was pushed out to the world by SFI Marketing Group.
Those of you who are SFI affiliates know that SFI is a network marketing organization (among other things). Some may not realize that there are MILLIONS of affiliates.

I copied this blurb from their site:

SFI was launched in 1998. Today, with affiliates in over 200 countries, it is believed to be the largest affiliate network in the world.

Over the last 24 hours their newsletter which included except from my interview went out to affiliates. I noticed an INSTANT spike in website traffic and subscribers! When the interview was first posted on their website, I noticed that same spike but to a smaller degree. These spikes caused a NOTICABLE spike in sales (and phone calls) too.

When I rank free publicity that I've garnered, I would have to rate this as the most powerful to date.

My main point... when you seek free publicity, identify the sources of BIG publicity and then get in front of those that can make it happen for you.

It's very powerful and not that difficult to do. So one of my secrets... free publicity. You KNOW that it's more powerful than paid advertisement because you have a third party either directly or indirectly endorsing you!
Willie

Posted by Willie Crawford at April 5, 2005 02:31 PM

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