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June 17, 2005

From Gary Halbert's Fusion Seminar

This weekend I drove from my house to Miami (11 hours) to attend Gary Halbert's Fusion Seminar. It would have even longer to fly since I would have had a 10 hour layover in St. Petersburgh, so I just elected to drive and listen to some of the many recorded seminars I have on cassette tape and CD on the way over.

I got in half an hour late because I forgot the Miami is actually an hour earlier than where I live. Florida is divided into 2 time zones and I don't always think about that.

As soon as I heard the first speaker, I now that it was going to be WELL worth the trouble and expense.

Mark Joyner did a great job of explaining how Internet marketers can easily sell their wares both online and offline. Most of us understand the online portion, but don't do much offline (direct mail, etc.) because of the much greater expense. Mark graphed out how to use an online campaign to easily finance an offline campaign.

I do sell using offline methods some, but will step this up substantially this fall. If you're not using direct mail, you're probably leaving 80% of the money on the table. I'll explain why I said that in another post.

Gary Halbert's presentations were incredibly insightful. He hardly opened his mouth where everyone in the room wasn't busily jotting down some idea that he triggered.

Michel Fortin also threw out a lot of gems.

John Carlton explained the very essence of writing great copy and how to get over your fear or need to write perfect copy.

After only the first day at this seminar, I found myself wanting to go rewrite a few of my webpages. However, since it's been nearly 40 hours since I last slept, I don't think that I will. Although, some copywriters write better when they're tired. It breaks down the mental resistance :-)

I'll check in again from the seminar tomorrow.

Willie

Posted by Willie Crawford at June 17, 2005 09:03 PM

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