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July 28, 2005

Create Your Own Online Marketing "TV" Station

Here's a great article written by Jim Edwards...

Create Your Own Online Marketing "TV" Station

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.IGottaTellYou.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

It will happen!

TV and the Internet will eventually merge into one giant
multi-media "melting pot" that includes everything from live
footage and old reruns to garage videos posted by your next
door neighbor’s kid.

Just like cable TV fractured network TV, the Internet will
enable everyone with a voice, a video camera, and something
to say to fracture cable TV even more.

But the real TV revolution on the Internet will only happen
when marketers stop trying to copy TV, with its commercials
and outdated modes of revenue generation, and start copying
the "pay-per-view" and "infomercial" models.

One company at www.TVexe.com has started offering television
broadcasts from around the world via Internet streaming.

The free software (with optional one-time $25 upgrade)
allows you to stream TV feeds from around the world to your
desktop through a broadband connection.

The picture rates a "C+" on the quality side, but, just like
Internet telephony 6 years ago, you can expect the quality
to improve quickly.

If they can keep costs down long enough to figure out how to
make money, this company will likely succeed because they
provide programming that’s virtually impossible to get
anywhere else.

But, for the rest of us "mortals" who want to stream our
images, video, and audio across the Web, trying to provide
"live TV" broadcasts spells the kiss of death in both time
and money.

For the vast majority of companies doing business online, it
will prove virtually impossible to get a meaningful number
of people to show up to a website at "8:00 P.M. Eastern" for
tonight’s live "TV" broadcast.

But what will work online is adopting the "pay-per-view"
model found in hotels where you watch the program you want,
when you want. Offering website visitors video content they
can download, start, stop, play, pause, and view on their
own schedule holds the key to online "TV" success.

I hate to make this overly simplistic, but bottom line: an
effective online "TV Station" only needs a basic website and
the ability to allow "viewers" to download or stream video
files.

All of us get two basic options when it comes to creating
content to deliver from our "TV Station" website.

First, you can do "screen capture" video, which combines
video of the action taking place on your computer screen
with your voice as narration, to create excellent
instructional content.

You then allow viewers to download this "TV program" from
your website either free or for a free.

Two programs enable you to do this quickly and easily:
"Screen Cam Generator" from http://www.ScreenCamSoftware.com
and "Camtasia" from http://www.TechSmith.com.

Your second option involves using full-motion video, either
from a web-cam or a camcorder.

The content most easily gets published online either as a
WMV file (Windows Media Video) played with Microsoft’s Media
Player, or FLV file (Flash Video) played with the free Flash
"plug-in" found in most Web browsers.

Regardless of which option you choose, remember: unlike
traditional TV, successful models of "TV-style" content
online will empower the viewer to watch when and where they
choose.

--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
"Finally! A Quick and Easy Way For YOU to Painlessly Set Up
Your OWN Moneymaking 'Mini' Websites... Without Being a
Computer Geek, Buying Expensive Software, or Paying
Outrageous Fees To A Webmaster!"

Click Here => http://www.MiniSiteCreator.com -=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

Willie

Posted by Willie Crawford at July 28, 2005 08:17 PM

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