Willie Crawford's Marketing Insights: The Buzz About Blogs

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August 08, 2005

The Buzz About Blogs

Here's a great article for those still unsure about whether or not publishing a blog is worthwhile...

The Buzz About Blogs

The "blogosphere" is continuing to grow at an amazing pace. In
fact, the number of published blogs is expected to double about
every five months.

Right now, there is a new blog published every second,
according to Technorati, the search engine that keeps track of
Weblogs. In March there were over 7 million blogs, that number
is now over 14 million.

Weblogs have become the homepages of the 21st century and are
used for everything from sharing recipes, personal opinions and
travel adventures, to the latest in political and economic news.

Blogs are also facing their share of controversy and praise.
Reporters Without Borders recently published their "short list"
of the seven best blogs out of 60, which won the "Freedom Blog
Awards" for defending freedom of expression.

Winners (who are chosen by the public who vote for their
favorite blogs) included "Shared Pains" which describes life in
Afghan, and Mojtaba Saminejad, an Iranian whose blog is
published in the Farsi language. (He received a two-year prison
sentence in 2005 because of his blog). Another winner, Jeff Ooi,
publishes the Malaysian blog "Screenshots" which is in English.
Because he allowed a comment on his blog back in 2004 which
reportedly "insulted Islam" according to authorities, he was
also threatened with imprisonment.

This award marks the first year for the event, but Reporters
Without Borders hopes to make it an annual one. The
organization follows and reports on freedom of the press around
the world.

In oppressive countries, such as Iran (which shut down almost
all independent newspapers in 2000), blogs have provided a way
for journalists and others to express themselves and share the
latest news and happenings. But speaking up in such places
often has serious consequences, such as one blogger in Iraq who
was jailed by authorities after speaking up about what was
simply a local problem.

China is another repressive area. Recently Chinese authorities
declared that all bloggers had to register their blogs with
them, or risk being shut down.

To help combat these and similar problems around the world,
organizations are being set up to provide global support among
bloggers for those who are being repressed.

One of the biggest controversies right now, is whether bloggers
should receive "journalistic" status. Some people see blogs and
bloggers as a kind of counterbalance to what they see as media
arrogance, while others call them vigilantes. Recent events
with Newsweek, CBS News and others have caused a division
between the main stream media (MSM) and bloggers who feel the
"truth is out there" and they want it told.

One thing both bloggers and the mainstream media agree on, is
that things have been forever changed. The tools of mass media
are no longer the property of the press alone, they're also
freely available to the people. What that means to us in the
future, or what changes blogs will bring about to the way we
receive and act on the news we get, no one really knows.

Not as controversial, blogs have also become a mainstream tool
of large and small businesses everywhere.

Blogging provides a simple and low-cost method for businesses
to stay in touch with their customers, get free publicity and
build a business brand.

As technology continues to evolve, and the number of blogs
continues to rise, it remains to be seen whether blogging will
remain an effective business and marketing tool. But one thing
is for certain - blogs are here to stay.

About The Author: Sandra Stammberger is the owner of Insider
Scripts. At Insider Script's programmers are working around the
clock to develop affordable, powerful money making scripts that
will help you drive traffic to your business.
http://www.insider-scripts.com

Posted by Willie Crawford at August 8, 2005 08:13 AM

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