Willie Crawford's Marketing Insights

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August 17, 2005

Get Your Share Of $7 Billion In Search Engine Marketing Spending

Approximately $7 billion* in annual spending is
expected for the search engine (SE) marketing industry by 2007.
And members at Content Desk, an Internet content syndication
center and a source of high-quality, targeted content for
webmasters, are excited to be a team of go-getters and share in
the bounty.

“Monetizing our websites doesn't just mean finding the best
paying advertising and affiliate programs to put on our sites,”
said Jack Humphrey, managing partner in the exclusive Content
Desk Charter Members publishing group. “But making the most of
the visitors we get, to keep them coming back and clicking on ads
and buying from us again and again.”

And Humphrey does mean a LOT of visitors and clicks. Research
shows that marketers will be targeting 15% of their budget to
search engine marketing. In fact, marketers anticipate spending
$3.3 billion on paid search listings and $238.5 million on site
optimization services, according to MarketingSherpa's Marketing
Metrics Guide (2004). ** So that’s a lot of bounty to share.

“The only way to do that is to have updated, valuable information
that Internet visitors are trying to find,” explained Humphrey.
“BE that resource for them and you will reap rewards far beyond
what you may have already experienced with plain directory
sites.”

Content Desk has a variety of tools to help members create and use
all types of content. The exclusive online community focuses on
four things; community, learning, technology and profits.

“We cover a slew of tactics we are using for members, including
all the successful and not so successful tests we have done to
pull in more traffic and more profits for our content publishing
networks,” said Humphrey. “ We are in the right place at the
right time.”

Charter member David Granoff shared his experience with Content
Desk.

BRIEF INTERVIEW WITH: DAVID GRANOFF

Q: How did you learn about Content Desk & what made you decide to
sign up?

I heard about Content Desk through one of my Internet marketing
newsletters, and after 2 years of building sites "the hard way"
and another 2 years of working with a partner building "resource
sites" that I wasn't particularly proud of; I decided there must
be a better way to build high-quality sites. I've been very happy
with the site building system, the very supportive ContentDest
partners, and the great community of like-minded members.

Q: Please share how you've successfully used the tools in Content
Desk / Content Site Builder so far.

I've built a number of sites in the past few months, in various
niches, experimenting with various formats - it's very important
to try different things and see what actually works. Sometimes
the most "elegant" approach is not the most profitable, and the
rules are always changing. Here are a few representative sites,
in which I've used professionally-developed templates, home-made
templates, and blogs like WordPress:

http://www.cholesterol-1.com
http://www.arthritis-411.com
http://www.low-carb-diet-411.com
http://www.acne-1.com
http://www.banking-1.com

Q: What future plans can you share with us?

I look forward to syndicating my original articles with Content
Propulsion Lab (a new part of the Content Desk publishing
network that will be open to the public soon) to develop a good
network of quality links from related web sites, using the
online CSB tool to keep my sites fresh and to blog on auto-pilot
with the auto-blog feature.

One of the great things about Content Desk is the great community
we have. I hope that I've been as helpful to all of you as you
have been to me. I also look forward to partnering with more
members on joint projects. If you enjoy writing about something
and are looking for a partner to put up a web site featuring your
material and integrate some revenue sources with it, be sure to
let me know … And thanks for recognizing my own little contributions
to the community.

ABOUT CONTENT DESK

The Content Desk membership community communicates via their
private forum, virtual conferences, teleconferences, email,
support desk, workshops and new Mentor / Sponsorship Program for
members to team up. Some of their tools are downloads and videos,
while others are online applications and knowledge shared through
learning. Learning is offered in the form of videos, articles,
help texts, tutorials, member sharing and seminars/workshops.

Content Desk membership fees go right back into development of
new software and tools so that members are always on the
cutting-edge and far ahead of all the "point-and-click" site
builders out there.

Cyber-brains behind the Content Desk scene are the “Power Trio;”
Jack Humphrey, Mark Braunstein, and Peter Lenkefi. These three
renowned visionaries found themselves smack dab in the middle of
the emerging, fledgling web publishing industry.

MARDI GRAS

To help others learn more and earn more, Content Desk is hosting
a 3-day seminar / workshop in New Orleans from Sept. 9-11, 2005,
with a full year of support follow up afterwards. The focus is,
“How To Triple Your Income With Irresistible New Content
Publishing, Traffic Building and Sales Conversion Techniques -
The Three Proven Keys To Internet Success."

"Son of a gun, we're gonna have big fun, on the bayou…”

For more information, visit Mardi Gras
http://WillieCrawford.com/new-orleans-seminar.html.
To learn more about Content Desk and check on the availability
of limited openings at ContentSite Builder, visit
http://WillieCrawford.com/content-desk.html .
Join hundreds of publishers and writers in creating and syndicating
your content at Content Propulsion Lab http://presssuccess.com/cpl .
Visit http://WillieCrawford.com/content-desk.html for help.

* According to investment bank U.S. Bancorp Piper Jaffray;
“Jupiter Research Launches Search Service,” by Brian Morrissey;
May 27, 2003; ClickZ News.

** “Search Engine Marketing Industry Snapshot,” BizResearchä 2005.

By Diana Barnum, CEO of the Ohio Help Group at
http://ohiohelp.net . For more help with marketing, public
relations and writing, email mailto:diana@ohiohelp.net
or call: (614) 529-9459.

Posted by Willie Crawford at August 17, 2005 03:52 PM

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