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August 21, 2005

Why Jerks Win At Direct Marketing - Latest Issue Of My Ezine

Here's the latest issue of my ezine. You can also grab
the pdf version and print it out ;-) To do that just
right click here.

Limitless Marketing Ezine - August 21st, 2005
ISSN: 1525-8459

Publisher: Willie Crawford - willie At williecrawford.com
2345 Whispering Pines Blvd, Navarre, Florida 32566
Phone 850-939-5794
Or 877-262-3367 (Toll Free in the Continental U.S.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Contents

Editorial

Feature Article - Why Jerks Win At Direct Marketing

Willie's Seminar Schedule
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Editorial

As you can see, this week's issue is out later
than usual. I fell behind and contemplated
not putting out an issue, but this is a good
chance to test response to a Sunday issue,
vs other days of the week :-)

This week, I just want to encourage you to
sign up for some of the upcoming live events.
I've listed them all below.

I was originally only attending the Publishers
Mardi Gras (not speaking). I've been asked
again to give a short presentation, and since I'm
going to be there anyway, I think that I will :-)

The deadlines to save on hotels and earlybird
registrations for these events are whizzing by. So
go ahead and register today.
----------------

We will have our regularly scheduled networking and
brainstorming call this week,

This will be an information-packed call, and the lines
will fill up. Register for the call using the form at:
http://williecrawford.com/free-brainstorming-calls.html

Ok... on to this week's feature article....

Feature Article

Why Jerks Win At Direct Marketing
Copyright 2005 By Willie Crawford

Have you ever noticed that some very successful direct
marketers go out of their way to be cantankerous?
Have you ever wondered why? Today we're going to
discover their secret? It makes many of them millions!

Studies have shown that people buy on emotion and
then justify it with logic. We buy new BMW convertibles
because we know we'll look good in them. Then we
rationalize that "BMW makes a very good car that will
prove to be a great long-term investment."

Those direct marketers that come across as cantankerous,
or even total jerks, are deliberately tapping into the
emotional side of their market. They're doing something
called polarization.

Polarization is the art, or science, of getting members of
your market to take an emotional stance. You want to
get them to either really like you - or dislike you. Those
who are neutral rarely buy your products. Remember,
people buy on emotion, even though they ‘re often not
conscious of it. Getting people emotionally charged
INCREASES your chances of making a sale!

One marketer that understands this concept and uses
it brilliantly is copywriter Gary Halbert. Gary will tell
you that he is the greatest copywriter alive, and he charges
for his services accordingly. If you visit Gary's site at:
http://thegaryhalbertletter.com/ you'll see that he is
very politically INCORRECT. Gary goes out of his way to
insult his audience, delivering smack after smack as he
educates you on what good copywriting is.

Gary understands that not everyone is his market. So
he creates strong feelings, and this drives away those
who would never buy from him... and really endears him
to those who appreciate his work. This tactic is very
effective, and Gary has no shortage of customers making
him rich.

Another marketers who understands this concept very
well is Jay Abraham. I watched Jay Abraham, Stephen
Pierce, and Rich Schefren orchestrate a teleseminar in
2004. Leading up to this teleseminar, they sent out a
barrage of emotionally charged, very informative emails.

Their numerous joint venture partners also sent out a
tightly orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information
provided in all those emails were charged up. They were
so charged up that many could hardly wait for the
teleseminar to take place. I was one of those nudged to
sign up for this $497 teleseminar through all of those
emails :-)

A final example of a marketer brilliantly employing polarization
is a guy who calls himself "The Rich Jerk." I won't reveal his
identity, but will tell you that coming across as a jerk is
making him millions on the Internet. He is a very good marketer
in his own right (he recently sold a website on Ebay for
$379,000).

This "Rich Jerk" uses emotionally charged copy on his
websites and it's very effective. Part of what makes his copy
so effective is that he also incorporates proof of what he says.
Reading this copy, you get emotionally charged up, and at the
same time, you realize that you've encountered someone who
can really help you succeed. You can see how he does this
by reading his copy at: http://whyjerkswin.com/

By studying the examples above, you see that using polarization,
or even coming across as a jerk, can be a very powerful
marketing tactic. It can touch your reader at a deeper
psychological and emotional level than many other marketing
techniques. However, don't forget that another reason this
works in the examples above is that these marketers also
deliver tremendous value to their customers. They also PROVE
their points.

Without also incorporating proof into their copy, this tactic
probably wouldn't work. Without proof they would just turn
prospects off. So now you know... jerks win at direct marketing
because they employ polarization and proof.

Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet entrepreneurs
since late-1996. Subscribe to his free weekly ezine, which
helps you cut through the clutter and time-wasting hype.
Subscribe now by visiting: http://williecrawford.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Willie's Seminar And Tele-seminar Schedule:

I'll be at the following events over the next several months:

August 26th - 27th - Rhea's Entrepreneurial Day, Phoenix, Arizona.
Rhea is a home-schooling mom, who believes that teaching your
childen to be entrepreneurs is an important part of their education.
This seminar is for both adults and their entrepreneurial
children. She'll have not only Internet marketing experts, but
experts in various forms of investments and other types of
business.

Be sure to check out the speakers for this event. You’ll be pleasantly
surprised. Get full details and register now at:
http://williecrawford.com/rheas-days-phoenix.html

September 9th - 11th,I'll be at Jack Humphrey's "First Annual
Internet Publisher's Madi Gras." The focus of this seminar will
be on building profitable niche sites and squeezing a minimum
of $10,000 per month out of Google AdSense. Jack has an amazing
array of "underground" speakers. Check it out at:
http://williecrawford.com/new-orleans-seminar.html

I'll also be in London, England at Frank Garon's seminar, September
17th - 18th. This seminar is going to be very hands-on. We will
only have FOUR speakers during the entire 2 days, so the focus
will be on YOU the attendee. It will be a "roll up your sleeves
and get you online business problems solved" seminar! You can
register now at: http://williecrawford.com/willie-in-london.html

I'll be in Manhattan at Kamau Austin's "Selling Online In Record
Time" Seminar, October 27th - 28th. We're still working the copy of
this website too. You can also find detail on this seminar soon at:
http://internetmarketingseminarschedule.com/

On November 5th - 6th, I'll be in Sydney, Australia. Details of
that seminar will be forthcoming. Australia should be a lot of
fun that time of the year!

I'd love to meet you at any of these events! As you can see from
my blog, these events are great photo opportunities. Lots of BIG
partnerships are also set-up at these events (during after-hours).

----------

That's it for this week's issue ;-)

Limitless Marketing Ezine Published by:

Willie Crawford Inc.
2345 Whispering Pines Blvd.
Navarre, Florida 32566
Phone 850-939-5794

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you found this ezine valuable Please forward it to a
friend who could use a little help with their online
business :-) Tell them they can subscribe by visiting:
http://www.williecrawford.com/

Your information is never sold, traded, or shared with
anyone!

Be sure to drop by our Internet marketing discussion forum
and join in the hot discussion at:
http://williecrawford.com/cgi-bin/index.cgi
Also check out our blog at: http://williecrawford.com/blog/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Find back issues at: http://williecrawford.com/archives.html

Find more articles at: http://williecrawford.com/articles.html

Posted by Willie Crawford at August 21, 2005 03:37 PM

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