Willie Crawford's Marketing Insights

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August 23, 2005

Product Review: The Rich Jerk - My PERSONAL Opinion

Let me begin by saying that I liked the product enough to
even provide a testimonial. It lived up to my expectations
and taught me a few new things that I WILL use.

It's not a magic pill that you can read, and then make
no changes in your online business, and witness any
improvement. I haven't found such a product, so when I
buy a product, I expect to learn certain things (or gain
certain benefits) based upon the sales copy. I also
realize that I have a part to play in the product working
for me.

If you buy the book, and have a different mindset, you
might be disappointed.

If you're the type who reads an ebook, find yourself
shaking your head in agreement, get all pumped up, and then
say to yourself "there must be an easier way," you might
be disappointed. The methods and techniques layed out in
the book seemed very easy to implement... to me.

It's a small ebook... only 40 page, currently offered for $97.
So, yes, it's "expensive" to those accustomed to ebooks under
$47. However, wasting hundreds... even thousands of dollars on
pay-per-click campaigns that aren't fruitful is more expensive.
Selecting the wrong product to market (one for which there
is no demand) is MUCH more expensive! Having a website with
no traffic is futile.

I come in contact with hundreds of people every year who
are headed off, at full-speed, down the wrong trail. My
experience allows me to see that they're headed down a
path when too many others have run smack dab into a brick
wall. This ebook illuminates that brick wall.

While I've read reviews by a few suggesting that it's not for
beginners, I disagree. The lessons he shares in how to select
affiliate products and how to use AdWords and AdSense are
what the beginners need to understand BEFORE they invest
their time and resources in things that WON'T make them much
if any money.

The lessons he shares in building an effective sales
process are totally missed by a majority online marketers who
are therefore failing.

Yes, it's important for beginners to master the basics, and
YES some of this ebook is pretty advanced. At the same time,
having a big picture may better enable the beginner to
see the forest despite the trees. It probably will be over the
heads of some. Only you can decide what level you're at. I've
even read many reviews where the reviewer considered the
material pretty basic.

The ebook contains a few things that should make some feel
uncomfortable. For example, you're shown very effective
techniques that could also get a site banned... but nothing
illegal.

The ebook contains a brilliant pay per click strategy that I
do use.

It's full of details on how to locate the best paying affiliate
programs, and how to tell which ones not to bother with.

It explains some aspects of writing sales copy that I had not
seen explained this way before.

I wasn't looking for wholesale sources since I don't sell
much on Ebay. However if that's what you're looking for that's
there too.

I wasn't looking for investment advice since I already have
investment advisors who are a good "fit" for me. So I won't
really evaluate what he had to offer there. I don't feel
qualified!

While I wouldn't want to develop such a hardcore personality,
I will be applying many of the things he teaches... I've
already started using some!

He shared a foolproof method for developing your own
hot-selling information products... although reading it did
make me cringe!

My overall evaluation is that the ebook delivers just what
is promised in the salesletter. Some of it's unorthodoxed,
or "out of the box," but people using ordinary methods
achieve ordinary (average) results.

I recommend buying the ebook if you can afford it, and if
you're a the type who takes action after you read how-to
ebooks. Get it here.

Willie Crawford

Posted by Willie Crawford at August 23, 2005 05:38 AM

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