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October 04, 2005

Resentment and Civility in Internet Marketing

Resentment and Civility in Internet Marketing
Copyright © 2005 by Willie Crawford

Have you noticed how rude, obnoxious, negative,
and downright uncivil people can be in cyberspace?

Visit any busy Internet marketing discussion board
and you'll often find dozens of such people who seem
to thrive on being as mean-spirited and negative as
possible.

If you get any volume of email you're bound to
sometimes get emails saying things that people are
VERY unlikely to say to you in person.

It's as if being behind the computer screen and
communicating via long distance changes the rules of
how we have all been taught to politely interact with
each other.

Why are some people like this, and what is the ultimate
consequence? Let's examine this behavior and look at
just a few specific examples.

Let's begin with the person who deliberately posts
the most negative or mean-spirited things they can
on discussion forums. Sometimes these people are
doing what is called "trolling." Just as a fisherman
trolls for fish, hoping that as his bait floats by the
fish will find it irresistible, the discussion board troll dangles
very contemptuous comments in front of those on the
forum - hoping that some can't resist responding. He is
hoping to start a heated discussion that will draw
attention to him, and perhaps his site, product, or cause.

Discussion board trolling works for some people. It
builds them an audience of others who thrive on
controversy. However, discussion board trolling also
drives away a lot of potential customers. It drives away
those who are turned-off by all of the negativity… and
make a mental note to NEVER do business with the troll.

The discussion board troll understands that man is an
emotional creature. He is more likely to take action
if you can get him riled up. He understands the art
of "polarizing." He understands that people are often
more likely to do business with people who touch them
on a very deep emotional level... even if it's negative.

Even off of discussion boards, some copywriters
masterfully harness the power of this same psychological
trick. One of the most brilliant examples of it that
I've seen recently is by a guy who has actually branded
himself as "The Rich Jerk." You can see how he does this
on his website at: http://WhyJerksWin.com If you look
very closely at that site, you'll see what this guy is
doing and its effect. It works beautifully and that’s why
I point it out to you!

Many people who post only negative posts on discussion
boards don't seem to understand how energy works. They
don't seem to understand that man is an electromagnetic
creature who senses and responds to positive and negative
vibrations. We all understand that many impulses travel
through our bodies via electricity, and that we even
need to keep our electrolytes in balance. We even notice
how just talking to some people makes the hair on the
back of our neck stand up. This happens partly because
of electrical vibrations we are picking up on.

I don't want to get too deep into explaining how we
pick up on other’s vibes. However, most of us do
perceive and respond on a subconscious level to the
vibrations others are putting out. We often can't “put our
finger on” exactly what it is about a person that makes
us NOT want to deal with them, but we just know that
we don't. Those who do understand this scientific
process, simply avoid trolls and very negative people
on discussion forums.

If you'd like a deeper understanding of how the
process I just explained works, I'll point you to a
very good course by Dr. Robert Anthony, called "Know
How To Be Rich." He basically explains how we attract
both good and bad things into our lives. He explains
how to attract positive things and how NOT to attract
negative things into your life. You can find Dr. Anthony's
course at http://TheInternetLifestyle.com

Let's look briefly at those who only make negative
comments on discussion forums. Often these negative
comments are attacking some so-called "guru."

On a few discussion forums, people are allowed to say
anything that they want... in the name of "free speech."
On other discussion forums personal attacks on others
or other’s products are not tolerated.

I am a moderator at a number of Internet marketing
discussion forums. On these forums I get to enforce
"the rules." On all of the discussion forums I moderate
you are NOT free to make “any” comment that you want.
The reason is very simple... it's common courtesy and
understanding proper business etiquette.

First of all, posting to a discussion forum has NOTHING
to do with free speech. The discussion board is owned
by someone, and they will generally operate their forum
in a manner that benefits their business and the
businesses of those who use the forum regularly. They
operate their forum in a manner that sticks to the purpose
of the forum!

One fact that needs to be acknowledged is that search engines
often index discussion forum posts. Once these
posts are indexed and stored in the search engines, they
can stay in the databases for YEARS. So if someone makes
a negative, and unsubstantiated, post about someone, there
really is NO way of undoing it. Even if the poster
apologizes, that negative post will remain in the database
forever... continuing to harm that person's business.

Many who choose to attack "gurus" may have very good
reason. One of the best reasons I can readily see is that
some perceived experts mislead their followers from time
to time. For example, they give them the impression that
building an online business is easier than it really is.
The fact is that it usually takes hard work and persistence.
This is often not what most people want to hear, so the
experts elude to the fact that it's very easy. It can be
easy, but it's NOT for most people.

So the gurus who convince people that it's too easy,
because that's what those people want to hear, often
irritate a lot of people... people who feel angry that
they can't do something that's obviously "so EASY." Those
very angry people then set out to disparage the experts
in any way the can.

Instead of attacking the experts because they didn't
tell you exactly how they are doing things, it would
really be more productive to spend time figuring out
what they are actually doing, or even asking them how they
really operate their businesses. Be warned though that
many who have built very successful online businesses
can't really tell you all of the factors that
contributed to their success. They often do things
that they simply don't notice. They have habits that
they give little or no conscious thought to!

Many of today’s recognized Internet marketing experts
spent 6 - 10 years building their businesses to the
point that they are at today. They basically built a
brand in their niche. With technological changes,
and an increase in the number of people in the niche,
it is now possible to achieve what they did in a fraction
of the time. Isn't it more productive to spend time
doing that than attacking people out of envy or resentment?

I define civility as interacting with others in a way
that smoothes the interaction. Doesn't it make more sense
to do that. This would certainly seem to facilitate
a greater number of interactions with positive outcomes.
This logically generate a *great number* of productive
transactions. More transactions with more positive outcomes
would therefore GROW your business.

Feel free to disagree with me on any of the points
above. However, take a few minutes to observe the
world as it really works and you'll have to agree
with at least some of the points. Consider them carefully
and perhaps you too will find yourself behaving more
civilly in cyberspace :-)

---------------------------

Willie Crawford consults with some of the most successful
direct marketers on the Internet. Grab a copy of the
somewhat controversial ebook that he considers required
reading for all his clients at: http://WhyJerksWin.com

===========================================================

Posted by Willie Crawford at October 4, 2005 12:45 PM

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