Willie Crawford's Marketing Insights: How To Find The Perfect Images Online

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October 25, 2005

How To Find The Perfect Images Online

Here's a nice article by Jim Edwards...

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How To Find The Perfect Images Online

- by Jim Edwards

Has this ever happened to you?

You need a photo for a website, brochure, flyer, or CD / DVD
cover.

You buy one of those 100,000 photo and clipart collections
on 10 CD-ROMs hoping to find the "perfect" picture, but
after hours of searching you find your brain tired, your
mouse hand numb, and no "perfect" photo in sight.

Fortunately, the photo and clipart business got a lot
smarter online, and anyone who ever needs good photos at
rock bottom prices stands to benefit.

Buying one of those mega-photo collections to find one photo
rates about the same as buying an entire aisle at the
supermarket in hopes of finding a single Snicker bar!

Personally, my shelves hold over 2,000,000 photo and clipart
images on over 100 CD-ROMs, most of which rate quite useless
to me.

To further complicate matters, photo collections on CD-ROM
tend to go out of date.

Many of the photo collections I bought in the mid-1990's
contain photos of people from the 1980's, so the hair,
clothes and even makeup look out-of-date.

The solution to this dilemma lies in the fact that you can
now buy photos online at bargain-basement prices.

Previously, in order to buy photos online, you either joined
a membership site, which charges a monthly fee, or you
bought by the photo from sites charging $100 or more for one
photo.

Do a search on google.com for "royalty free photo," "stock
photo," or "buyout photo" and you'll find plenty of websites
offering photos at premium prices (not to mention the
confusion of finding what you want).

Two excellent options for buying photos and clipart are
ClipArt.com and BigStockPhoto.com.

Clipart.com charges a membership fee to browse their
database and download images.

Their best deal is the yearly subscription of $169.95
(equates to about $15 a month) with unlimited downloads.

This represents an excellent option if you plan to use a
large number of images over the year, but I found the actual
photos (they also carry clipart, sounds, illustrations and
more) about average.

At BigStockPhoto.com I found the photos much more compelling
and dramatic than ClipArt.com.

I also like the fact that BigStockPhoto.com lets you buy
only the photos you want by purchasing credits instead of
paying for a membership.

You can buy a single photo for $2.50, but the price per
picture goes down when you buy multiple credits (10 gives
you the first price break).

Whenever you buy images, carefully read the fine print in
the license about how you can and cannot use the images,
especially for commercial purposes.

It does you no good to buy an image you can't use. Beware of
"free" clipart and photo websites, they can often display
images of dubious origin.

Also, free clipart sites frequently carry tons of banner and
pop-up advertising (along with some more sinister spyware
applications that install themselves automatically on your
computer).

Regardless of why you want them, buying images online now
rates much better than buying a huge clipart collection and
hoping to find what you need.

And, by purchasing only the pictures you need, you'll save
yourself significant time and money in the long run.

--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
money-making mini-sites...

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
"Finally! A Quick and Easy Way For YOU to Painlessly Set Up
Your OWN Moneymaking 'Mini' Websites... Without Being a
Computer Geek, Buying Expensive Software, or Paying
Outrageous Fees To A Webmaster!"

Click Here => http://www.MiniSiteCreator.com-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

Posted by Willie Crawford at October 25, 2005 03:06 PM

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