Willie Crawford's Marketing Insights

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November 22, 2005

Read This If You're Even Remotely Thinking Of Hosting Your Own Internet Marketing Seminars

Thinking Of Hosting Your Own Seminar?

Over the past 7-8 years I've observed a cycle in the
Internet marketing seminar business. Marketers rise
throught the ranks, often get on the seminar circuit,
sometimes host a few seminar of their own, and then
move on to something else. There are a few notable
exceptions to this pattern... Carl Galletti and
Armand Morin have hosted numerous seminars year after
year... for example.

I understand the attraction for many thinking of
hosting your own seminar. If you look at a seminar
selling seats for $997 each, your imagination can
start churning. Just imagine if you put on a seminar
and sold only 50 seats. Potentially not a bad ROI
for a weekend. On top of that, if you record the
event you get a big ticket item that you can sell for
years!

There are a lot of pitfall that most aren't aware
of before putting on that first seminar though. So,
the second teleseminar that I will host next month
will be specifically on what you need to know BEFORE
putting together that first seminar. There are a lot
of factors that you need to consider. A few examples
are:

- Location and easy of access
- Available of facilities
- Season of the years (weather, family activities, etc.)
- Refreshments
- Recording the event
- How to choose speakers
- Conflicting events
- Insurance and Liability issues
- Sequence of speakers
- Processing back of the room orders
- Providing amenities such as wireless internet
access in the room
- Audiovisual requirements
- Incentives to get people to sign up early
- Promotional teleseminars and promotional tools
such as Camtasio videos, viral PDF documents,
events related to the seminar
- Theme or REASON for the seminar
- JV partners or promotional partners
- What you hope to gain from the event

There are dozens of other considerations. I hope to
cover many of these in my teleseminar.

What I need from you is topics you'd like to see
covered in this type of teleseminar. I need your
questions. You can email them to me or post them here
as topics of discussion. Those who host seminars may
not want to spill all the beans here, but you never
know.

I will tell you that it's a lot harder than it appears.

Thanks.

I look forward to seeing a lot more of you guys
hosting seminars, conferences, and bootcamps in various
parts of the country and around the world. It is a
great way to generate a big ticket info product ;-)

Invite me as a speaker :-)

Willie

Posted by Willie Crawford at November 22, 2005 06:31 PM

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