Willie Crawford's Marketing Insights

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December 22, 2005

Willie Crawford & The Cat House?

One of my "pet" projects is a website that I
know will go viral and do very well. The website
will be at: http://TheBestCatHouseEver.com

Part of what will make it go viral is the play
on words that the domain name affords. For the
"uninitiated" "cathouse" is also slang for
brothel. However, I'm using the term to mean
a house for man's second favorite pet (the cat).

Cat lovers may argue the point, but "dogs" are
the most popular pet :-)

Anyway, my concept for the site is a simple site
that features pictures of cats and their houses.
Cat lovers will frequent the site just to browse
the pictures and other things I'll eventually have
on the site.

As word of the site spreads thru viral techniques
that I've already set into motion, the site will
get an incredible amount of traffic.

I won't share everything about the site, but will
say that part of my revenue stream will be from
selling links from the site. Permanent links will
cost only $25 each. If you've checked out the
cost of links from text link brokers, you know
that this is a bargain provided I can push the
site to a PR4 or higher, which has never been a
challenge for me.

Other revenue will be generate from pet related
products, through affiliate programs, and maybe
AdSense AND sales of items like t-shirts, caps,
mousepads, coffee mugs, posters,etc. These
imprinted items will have catchy saying like:

"Yes, I Admit Being A Frequent Visitor To
The Best Cat House Ever.com"

"My Wife And I BOTH Hang Out At The Best
Cat House Ever.com"

"Happiness Is A Visit To The Best Cat House
Ever.com"

"I'm Smiling Because I Just Visited The Best
Cat House Ever.com"

etc.

You get the idea.

After the site is really rolling, I'll probably
share some of the unconventional promotional
techniques that I bring to bear to drive traffic
to this site "through the roof."

I do need a favor from you though, and it could
send you a lot of traffic. If you have a photo
of your pet cat, in or near a cathouse, I'd love
to feature it on the site. The photo would be
near the top of its own page, and I'd provide
a permanent link back to your site in the
caption for the photo.

Who knows, this may even make your pet famous
and land it a role in a cat food commercial :-)

Send your digital photos to
willie@williecrawford.com

Willie

Posted by Willie Crawford at December 22, 2005 07:43 PM

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