Willie Crawford's Marketing Insights: So What Did You Get For Christmas?

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December 25, 2005

So What Did You Get For Christmas?

This post isn't related to Internet marketing
but I'll find a way to tie it in ;-)

As I relaxed a little this Christmas day, I
reflected upon the difference between
Christmas(es) past and today.

YES, even though I'm at the computer, I am
relaxing. I can only handle so much television
and then I start breaking out :-)

One of the hardest things I actually have
to do during the season is shopping. That's
mainly because people today buy whatever they
want/need when they first think about it.

Easy credit makes it so that you no longer
have to plan up for major purchases.

I guess 100 years ago, when you needed
something, you saved up for it, and it was
easy enough for family members to see what
you really needed, so they could get you
that ideal present. You could get something
that showed you really knew them and their
needs.

Now, my daughters and wife buy whatever
they want, whenever they want it... within
reason. Try as I may, I cannot hammer the
idea of delayed gratification into my
youngest daughter's head. I'm sure she's like
most modern American consumers. "If you
were suppose to wait until you could afford
something, then it wouldn't be availabe on
a 'no money down' plan."

I solved the problem of shopping for my
daughters by giving them mostly cash. That way
they aren't stuck with some trinket that they
will never use.

Last year, I gave my youngest one a stack of
$2 bills, mixed in with $1 bills. That was to make
it harder for her to count. I simply dropped by
my local bank and asked for some $2 bills. They
had hundreds in stock, so I grabbed a "bunch."
Watching her reaction to that present was worth
the trouble.

So, what did I get for Christmas? Well... during
the few months leading up to Christmas, I got:

1) A car, from my youngest daughter. It wasn't new.
When she gradudated from college, she wanted a new
car, so she gave me BACK the car I gave her 2 years
ago. The car is practically new and in excellent
condition... so that's what I drive.

2) An Ediorol R1 Portable MP3 Recorder. I use this
to make MP3's when I'm interviewing people at
seminars,etc. It's a great way to generate a
product or two while traveling to seminars. It would
be a shame to NOT take advantage of the opportunity
when you have so many "personalities" gathered in
one place!

3) Mike Stewart's and Jim Edward's Course on doing
website audio and video

4) A new BlackBerry. That was actually free
after mail-in rebates. It's BlueTooth enabled and
just what I needed for surfing the web, checking
email, and consulting with clients... all while
out walking on the beach (or doing whatever I
feel like doing).

5) Two new suits. I speak a lot at seminars and
wanted some more fairly nice looking suits (which
also means EXPENSIVE). I only recenty discovered
that those suits are actually worth it. They feel
so much better and... I think... look better.

6) I started laying the groundwork for a new
house that we'll build in 2006. This house will
have a bigger home office for me, a sound-proof
recording studio, more storage (to include walk-in
closest for my wife AND myself), and all of the
other little nicities that make life more
comfortable.

The house will be simple... nothing like the $1.8
million house that my neighbor 4 doors down just
finished building. His detached garage is as large
as my current house.

These are just the things that have come my way in
the last 2 months or so. Lots of other goodies
have come my way during the course of the year.

So, what's my point?

It's not to make those who didn't get as many
presents, or comparable presents, jealous. In-fact,
I didn't even tell you what I got "for Christmas."

My point... and now I'm tying it into Internet
marketing, is that "The Internet Lifestyle" makes
it so that all year long is Christmas. Owning
and operating your own homebased or online business
really does afford you the lifestyle that most
people only dream of.

Now, I know that many people are wondering,"So
How Do I Get To Live This Lifestyle?"

I got there by reading everything marketing
related that I could get my hands on. My house
is overflowing with CDs, audiotapes, videotapes,
course, DVDs, and huge courses in binders. I
spend a lot of time mastering my craft!

I also spend a lot of time traveling to semianrs
... where I take many times the notes that the
average attendee does. I also implement many ideas
that I pick up at these event... the very same day!

I study not only Internet marketers, but material
from Jay Abraham, Dan Kennedy, John Carlton, Gary
Halbert, Robert Cialdini, Ron LaGrand, Robert
Allen, and a dozen others. I completely immerse
myself in the material.

On top of that, I actually put the things that
I learn into action. If you haven't reached the
level that you aspire to, that's most-likely what
you're NOT doing. That's the one habit I developed
that really started turning my life around.

Ok, I need to get off my soap box, and off the
computer. We're going to visit a number of friends
today. There are several Christmas parties that
we're invited to. So, I'll spend much of the next
several days eating a lot more than I should,
sitting around making small talk, and enjoying
the company of good friends. That may be my favorite
Christmas present... just spending time with friends.

I'll try to take a few pictures to share with you.

Give the challenge that I indiretly issued to you
some thought... and we can talk about it in the New
Year.

Willie

Posted by Willie Crawford at December 25, 2005 11:30 AM

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Willie Crawford's Marketing Insights

Tips, techniques and insights pertaining to Internet marketing by Willie Crawford

December 25, 2005

So What Did You Get For Christmas?

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