Willie Crawford's Marketing Insights

« Yanik's Underground Seminar A Big Success - UK Seminar Planned | Main | Free Teleseminar With List Building And Email Marketing Expert Craig Perrine - March 28th! »

March 28, 2006

Using The "Let Them Feel The Pain" Promotional Model

Using The "Let Them Feel The Pain" Promotional Model
Copyright 2006 by Willie Crawford

One of my favorite copywriting models is the "problem,
agitate, solution" model. This is where you show your
prospects that they have a nagging, painful, problem. Then
you describe in excruciating detail why it really IS a
problem that they desperately want to solve. Finally, you
point out to them why your product is the perfect solution.

My friend Stephen Pierce, and several mentors, showed me
that nothing is more powerful in marketing than PROOF. This
lead me to observe how effective it is to use the next logical
step, which is...

Prove to them that they really do have a problem by actually
stepping them through experiencing the pain.

Let me give you a few quick example so that you can see how this
is used very effectively.

Back when free-for-all (ffa) links pages were very popular, there
were companies that would provide your with a page containing
links to the submission pages of hundreds of sites. They showed
you exactly where to go to manually fill in the forms on these
sites to get a free link pointing back to your site. After every
25 or so listings, they would have a link offering access to
their automated submission software.

Many people were thrilled to find the URLs of these submission
pages all in one place, and they set about gleefully submitting
their site to the ffa pages. However, after doing this for an
hour or so, they soon realized how tedious this was. The light
bulb suddenly came on, and they realize that manually submitting
to hundreds, even thousands of sites would take DAYS. Then,
paying a few dollars to do this using an automated system seemed
very inexpensive.

The company offering the automated submission service had
proven the VALUE of their service.

The same model has been used in the article submission business.
A company will give you a page containing the actual link to
the submission pages of hundreds of article directories and
ezine publishers who accept articles. Site visitors/authors who
industriously set about manually submitting their articles to
hundreds of places soon realize that this was a very poor use of
their time. So they gleefully pay $20 or so to have their articles
automatically, or semi-automatically, submitted to hundreds of
sites.

If you look around, you'll see this model being used over and
over again. In-fact, to sell many services all you need to do is
tell them EXACTLY, step-by-step, how to do it. If your step-by-
step instructions are detailed enough, it will seem very tedious,
and many people will want to hire YOU to do it. If you also
offer an automated way to do this, or offer to do this for them
through your company, they will use you to do it.

This is an incredibly effective method of selling your products
and services. Take a close look at your products today. Can
you structure your sales process so that you demonstrate (prove)
the value of using YOU to do it… instead of the customer doing
it themselves. If you can, you should witness a substantial
improvement in sales when you do. The whole key is just letting
them actually experience how painful it is for them to do it
themselves. It's a proven model used by countless very successful
companies :-)

--------------
Willie Crawford is an instructor and partner at Content
Propulsion Lab where you are shown how to create and then semi-
automatically distribute your articles and content across the
Internet (generating massive traffic). Learn how to make content
distribution less painful today at: http://CashThroughContent.com

Posted by Willie Crawford at March 28, 2006 08:05 AM

Trackback Pings

TrackBack URL for this entry:
http://www.williecrawford.com/blog/mt-tb.cgi/665

Listed below are links to weblogs that reference Using The "Let Them Feel The Pain" Promotional Model:

» calling cardsaustralia calling cards canada phone cards canada calling cards from europe phone cards usa phone cards uk phone cards
europe phone cards usa phone cards uk phone cards [Read More]

Tracked on April 15, 2006 05:04 PM

» calling cardseurope phone cards usa phone cards uk phone cards from europe phone cards usa phone cards uk phone cards
europe phone cards usa phone cards uk phone cards [Read More]

Tracked on April 16, 2006 12:13 PM

» Fast sex from Wer
Fast sex [Read More]

Tracked on May 1, 2006 05:37 AM

» Free Ringtones from Free Ringtones
Ringtone Free Ringtones is a niceblog. [Read More]

Tracked on May 5, 2006 11:32 PM

» Moving Company from Moving Company
Moving Company [Read More]

Tracked on May 21, 2006 01:36 PM

» teen tight ass from teen tight ass
We recommend you to visit excellent adult oriented ass like that site. J0Psik [Read More]

Tracked on June 10, 2006 05:55 PM

» hard money loans from hard money loans
hard money loans hard money loans - hard money loans Repartee is something we think of twenty-four hours too late. -- Mark Twain Good news. T... [Read More]

Tracked on June 22, 2006 07:23 AM

» penis enlargement from penis enlargement
The two cops dragging the little guy out stopped dead still. [Read More]

Tracked on July 24, 2006 08:40 AM

» hoodia gordonii from hoodia gordonii
Deep ditch, single drawbridge, massive stone walls, eight great towers [Read More]

Tracked on July 28, 2006 12:10 AM

» Diet Pills from Diet Pills
You know, people think I'm into sports just because I'm a man. I'm not into sports. [Read More]

Tracked on August 8, 2006 09:17 AM

» online casinos from online casinos
The order, the symmetry, the harmony enchant us-God is pure order. [Read More]

Tracked on August 25, 2006 01:12 AM

» Breast Enlargement from Breast Enlargement
It is impossible not to notice that our world is tormented by failure [Read More]

Tracked on September 1, 2006 10:43 AM

» HOODIA from HOODIA
Look, he wouldn't even talk to me unless I had a drink with him. [Read More]

Tracked on September 7, 2006 02:19 AM

» online poker from online poker
free poker room online poker [Read More]

Tracked on September 25, 2006 02:44 PM

» Injury Forces Arenas Out of Contention For U.S. Team from Team, 5 USA Basketball
contention for the 2006 3 USA Basketball Men's World Championship Team, 6 USA Basketball Senior 7 National Team Managing [Read More]

Tracked on September 27, 2006 10:41 AM

» hoodia from hoodia
cool design. i like it! [Read More]

Tracked on October 24, 2006 04:06 AM

» breast enlargement from breast enlargement
adding to my bookmarks.. [Read More]

Tracked on October 24, 2006 05:21 AM

» forced incest from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on October 25, 2006 06:01 AM

» asian rape from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on October 26, 2006 05:56 AM

» dating from dating
Links to dating sites [Read More]

Tracked on October 28, 2006 08:37 PM

» Venture Capital from Venture Capital
Venture Capital [Read More]

Tracked on October 29, 2006 12:44 AM

» xanax online from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on October 31, 2006 05:58 PM

» gloves from gloves
Quality gloves for you [Read More]

Tracked on November 1, 2006 05:56 PM

» cash back credit cards from cash back credit cards
fix bad credit | cash back credit cards | chase c... [Read More]

Tracked on November 3, 2006 11:22 AM

» HOODIA PATCH from HOODIA PATCH
informative post, keep it up. [Read More]

Tracked on November 6, 2006 04:35 AM

» hoodia from hoodia
awesome site man. [Read More]

Tracked on November 8, 2006 09:56 PM

» 3d incest from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on November 17, 2006 06:05 AM

» incest xxx from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on November 17, 2006 09:56 AM

» mother daughter incest from Mauglie Blog
Mauglie Excerpt [Read More]

Tracked on November 18, 2006 05:52 AM

» payday loan from payday loan
great site, nice design. very nice site! nice choice of colors. [Read More]

Tracked on November 20, 2006 02:21 AM

» payday loans from payday loans
great site, nice design. great site, nice design. [Read More]

Tracked on November 20, 2006 03:18 AM

» Rheurmatism from Rheurmatism
Read more about Rheurmatism [Read More]

Tracked on November 21, 2006 04:48 AM

» pharmacy from pharmacy
very nice site! [Read More]

Tracked on November 29, 2006 11:21 AM

» Japanese student porn pic from Naked video previews
Free erotic hindi stories Free porn movies no membership email Porn videos downloadable Free sample video beastiality [Read More]

Tracked on December 1, 2006 08:00 AM

» handbags from handbags
handbags [Read More]

Tracked on December 3, 2006 11:54 PM

» Norfolk from Norfolk
Read more about Norfolk [Read More]

Tracked on December 4, 2006 12:39 AM

» hawai vacations from hawai vacations
hawai vacations [Read More]

Tracked on December 8, 2006 12:34 PM

» Kia from Kia
Read more about Kia [Read More]

Tracked on December 22, 2006 03:16 PM

» pornodiva from pornodiva
Trackback [Read More]

Tracked on January 1, 2007 08:12 PM

» diet pill online from diet phentermine pill
meridia diet pill [Read More]

Tracked on January 19, 2007 08:06 AM

» american savings bank hawaii from american savings bank hawaii
For a considerable height above the tops of the lake the family of Uncas. [Read More]

Tracked on January 25, 2007 04:06 PM

» sex with sleeping girl from adult personals sites
sexy naked babes games [Read More]

Tracked on January 27, 2007 10:35 PM

» Didme interracial from Didme interracial
Read more about Didme interracial [Read More]

Tracked on February 7, 2007 11:14 PM

» Bdsm gor from Bdsm gor
Read more about Bdsm gor [Read More]

Tracked on February 8, 2007 01:51 AM

» Fantasy from Fantasy
Read more about Fantasy [Read More]

Tracked on February 14, 2007 09:30 AM

» payday loans from payday loans
nice choice of colors. [Read More]

Tracked on March 3, 2007 02:09 AM

» cash advance from cash advance
cool design. i like it! [Read More]

Tracked on March 5, 2007 11:34 PM

» Dildo squirt from Dildo squirt
Read more about Dildo squirt [Read More]

Tracked on March 18, 2007 12:18 AM

» Aileen from Aileen
Read more about Aileen [Read More]

Tracked on March 26, 2007 05:28 AM

» free gay porn movie from free gay porn movie
Using The "Let Them Feel The Pain" Promotional Model [Read More]

Tracked on April 12, 2007 06:03 AM

» Dale Wheeler from Diann Petty
As a matter of chance, after an absence of mystification and management. [Read More]

Tracked on May 12, 2007 05:20 PM

» contracts mud tires from contracts mud tires
palm trees okinawamovado [Read More]

Tracked on June 12, 2007 05:09 PM

» bird houses map of asia from bird houses map of asia
roller coastersmopeds boney m [Read More]

Tracked on June 23, 2007 09:12 PM

» taking back sunday from taking back sunday
log splitter commercialgear rakim [Read More]

Tracked on June 23, 2007 09:12 PM

» raquel looney toons from raquel looney toons
grafitti moody bluesmaking love mens health [Read More]

Tracked on June 23, 2007 09:37 PM

» tramadol and carisoprodol from tramadol and carisoprodol
informative post, keep it up. [Read More]

Tracked on July 15, 2007 12:11 AM

» viagra from viagra
cool design. i like it! [Read More]

Tracked on July 15, 2007 04:38 AM

» viagra from viagra
informative post, keep it up. [Read More]

Tracked on July 15, 2007 05:37 AM

» adult baby tv from adult baby tv
Using The "Let Them Feel The Pain" Promotional Model [Read More]

Tracked on August 6, 2007 08:20 AM

Comments

Post a comment