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May 29, 2006

Linking Strategies: "To Buy or not to Buy, That is the Question"

Here's a nice article by my friend Merle...

                                            
Linking Strategies: "To Buy or not to Buy, That is the Question"
 
By Merle http://MCPromotions.com
 
Buying text links for your website is a highly
controversial subject online. Like it or not,
approve of the practice or disapprove, it does
exist and there are many website owners who
are doing it. I'm not going to debate the issue
one way or the other; just shed some light on
what some consider a "gray subject."
 
So why would you want or need to buy a text
link on another website? It all goes back to
"link popularity." Search engines look at how
many other sites are linking to yours when
deciding on your ranking. Granted, this is
just one criterion, but nevertheless an
important one to pay attention to.
 
If you don't know how many other sites
are linking to yours, go to any search
engine and type this in:
link:http://www.yourdomain.com ... you should
get a pretty good idea of your "popularity."
Keep in mind that Google never shows all
sites linking to yours, so what you see
in the results will not be an accurate
presentation of those linking to you. Why
they do this is not clear (it's one of
those "Google Secrets"), but a possible
explanation is that it's one of the methods
they use to keep their ranking algorithms
private.
 
When considering a link purchase, only buy
from sites that are related to your theme
and use the Google Toolbar to check their page
rank. You can download it here:
http://toolbar.google.com/
 
A page rank of 4
or above is pretty good but a 7 or 8 is
excellent. Never buy a link based on page
rank alone. If the site doesn't relate to
your site's content, don't do it.
 
Here are some things to keep in mind before
making any purchases:
 
There are two types of
links: one-way and reciprocal. A reciprocal
link is when two sites agree to link to each
other, a one-way link is just one site
linking to another without linking back.
Purchasing a text link is an example of a
one-way link. One-way links are counted higher
by most search engines and therefore are more
valuable then reciprocal.
 
When supplying your text link to other sites,
make sure to include your keywords in your
anchor text. The anchor text is the part of
the link that is clickable. Use a variety of
key phrases so as not to raise any red flags
with the search engines.
 
You also want to be consistent with your url.
Use the "www." part in all incoming links, as
links to "yourdomain.com" and "www.yourdomain.com"
could be treated as two different websites by
the search engines.
 
Another tip when buying links is to do it
slowly. Don't buy too many at one time. You
want it to look natural to the search engines.
Hundreds of sites deciding to link to yours
in a week is not "natural" and may catch
unwanted attention from the powers that be.
 
Stay away from link farms when choosing link
partners. Just associating with "bad sites"
can be enough to get you banned by the search
engines. You'll also want to make sure you're
getting links from different IP addresses.
Search engines will give the links more weight
if they don't all come from the same IP.
 
So now that you have the basics, where do you
buy the text links? I thought you'd never ask.
 
1) LinkHaul: http://www.LinkHaul.com
 
Purchase static links to PR 4, 5,6, 7 or 8
websites. Pricing starts at 3.00 per month.
 
2) Text Link Brokers: http://TextLinkBrokers.com
 
Offering a variety of link building programs
to increase your link popularity.
 
3) LinkAdage: http://www.LinkAdage.com
 
Buy or sell text links within an auction
format or buy direct thru a broker.
 
4) Text-Link-Ads: http://www.Text-Link-Ads.com
 
Offering $100.00 in free text link ads when
you spend $125.00. So you only have to spend
an initial investment of $25.00
 
5) BackLinks: http://www.BackLinks.com
 
Free service that allows webmasters to trade,
sell or buy text links.
 
When you buy a link, it's usually billed on a
monthly basis and you'll always pay more for
a site with a higher page rank, and also for
having them put your link on their main page
compared to a page deeper down within the
site. Once you purchase a link let it run for
a few months at a time, search engines will
need it in order to find and spider them.
 
Right or wrong, purchasing links is one way
to improve your link popularity quickly and
move your site up the ranks in the search
engines. Remember, there are many ways to
increase your website traffic, and buying
text links is just another means to an end.
 
=================================
Merle has been "working" the Net for over
8 years and has a Special Gift just for you.
Download my FREE E-book "50 Easy Ways to
Promote Your Website". Get your copy now at
http://www.WebSiteTrafficPlan.com/

-------------------------------------------------

Posted by Willie Crawford at May 29, 2006 02:30 PM

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