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December 25, 2006

Beyond The Million Dollar 90 Days - Planning 2007

My Million Dollar 90 Days" challenge, sketchily
chronicled here...
http://MillionDollar90Days.com/results/
was engineered to allow me to end 2006 with a big splash
and on a very high energy level.

It will do just that! That sets up 2007 to be an
incredible year!

I just thought that I would share with my readers/subscribers
some of how I formulate my overall business plan. Here are
some of the notes that I scribbled to myself, and then rolled
into the various systems and software tools that I use...
these notes are cryptic, but if I fleshed them out, they
would be a new "product" :-)

2007 In A Snapshot

1) - Outsource Practically Everything.

-- If I can get someone to do it cheaper than I can do it myself,
(based upon the value that I have personally put on each of my
working hours), then I should not (and will not) be doing it.

-- My focus will be on promoting and growing my business,
plus coaching a core group of clients... many of whom will
eventually become business partners.

--- Better usage of offline media.

--- Use online and offline techniques to include:
website, teleseminar, webinars, direct mail, postcards,
telephone, seminars, courier service, etc. Parts of setting up
and running all of these can and must be outsourced for
maximum effectiveness.

2) - Focus On Just A Few Key Proven Products And Niches.

-- Every product will be tied into the system.

-- Every product will feed into my funnel and be a part
of the front-end, backend, up-sell, cross-sell, lifetime value,
“what's best for my clients, “online-and-offline, system.

-- Every product must have proven demand before being
developed and marketed.

-- Products that are no long in-demand need to be shelved,
dropped from the line-up.

-- Most websites will have lead capture mechanisms built in.

-- Most websites will tie into my integrated affiliate
program.

-- Every product to have a thoroughly flowed out autoresponder
sequence.

-- Some products will give away most of the front-end profits.

-- Every product must have a backend.

-- Many existing product can/should be updated to create fresher
or new products.

3) - Focus On A Core Group Of Approximately 30 Mentoring Clients.

-- All of these clients will have applied through my page at:
http://WillieCrawford.com/mentoring.html

-- All of these clients will have paid full price although not
all up-front. I have enough confidence in my ability to know
that if the person has their head screwed on straight, and can
follow "strong suggestions" then I can take them beyond $100,000
per year. My goal for this core group of 30 clients will be to
take them to six-figures... and beyond.

-- New clients will be taken on from time to time.

-- Some existing clients may be "fired" from time to time if
they fail to keep their end of the bargain.

-- “Time Vampires” will not be tolerated.

4) Speak At Seminars And Conferences
... probably infrequently.

I do much of my networking, joint venture brokering, and deal
making at seminar and large gatherings. Since I'm going to be
there anyway, it only makes sense for me to speak at some of
them.

5) Host An Annual Seminar... aimed primarily at my elite clients'
needs. The seminar will not be priced or designed to attract
everyone. Seminars I co-sponsor with other Internet marketers
will be less exclusive.

6) More Leisure And Travel Time. Fish, golf, polish my flying
skill, get back into karate and into better shape.

-- Outfit boat with satellite/electronics package

7) Better Time Control

-- Limited access via Skype, IM, phone, email (generally
only clients)

-- More robust voicemail system

-- More robust help desk system (Kayako)

-- Phone calls started and ended on-time

-- Automated scheduling system for initial consultations,
interviews, etc. Monitored, managed by assistant.

-- More entire projects handed off to assistants with adequate
training and authority to get them done.

-- Be forever mindful on the time cost of all my online
activities, to include forum and discussion board activity,
product creation and joint venture activity, exploratory
emails.

-- Guard against taking over clients projects. This includes
JV brokering clients.

8) Others:

-- Regular data backups.

-- Projects flowed out on “whiteboard,” and tracked
meticulously.

-- In-depth testing and tracking.

-- 90% of existing projects killed off/replaced.

-- Broker some high level joint ventures.

-- Adequate training for staff/virtual staff.

Just a few thought, and hopefully, some of these will
show you how to fix some of the things that you are
doing wrong :-)

This could have easily been 10 pages long, but that
would simply overwhelm many people and my
intention with posting this was not to get you to
adopt my thought process, but to maybe get some
ideas that you can use in your own business.

Willie

Posted by Willie Crawford at December 25, 2006 09:39 AM

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