« Free Teleconference - How to Write, Publish and Market a Book with No Out of Pocket Expense | Main | Latest Issue Of My Ezine For Your Reading Pleasure »
June 22, 2007
The Battle Over PPC Intelligence
Recently, I've been introduced to, and even tested
several EXCELLENT programs that allow you to spy
on your competitors PPC campaigns.
These programs basically:
- Show you your competitors campaigns and split test
so that you can literally copy them.
- Show you what keywords your competitiors are using.
- Show you how long a particular campaign has been
running so that you can deduce how succcesful it is.
After all, a person would have to be a complete idiot,
or have a huge corporate budget to keep running a
losing PPC campaign.
Today, I was shown a free piece of software designed
to block the robots that gather this intelligence.
To me that spells the beginning of a battle where
the two sides will keep updating their software
to combat the latest changes made by the other side.
Here's that piece of software, which I am IN NO WAY
associated with: http://www.ppcdefender.com/
This battle should be similar to that between those
creating page generation software and the search
engines :-)
Thoughts?
Willie
Posted by Willie Crawford at June 22, 2007 12:41 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)