Willie Crawford's Marketing Insights

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July 22, 2007

Should YOU Host A Fire Sale?

I ran this in my ezine recently, and though that
I'd share it here too...

Should YOU Host A Fire Sale?

Many, many people are bouncing the idea of hosting a
fire sale off of me lately. That indicates that many
people are also feeling the "traditional" Summer
slowdown in the Internet marketing niche. This is normal
as a large percentage of your potential customers turn
their attention to family vacations, and spending more
time with the kids who are out of school.

If you ARE contemplating a fire sale, you should know
that I've seen some very BIG ones in the works. An
example is one starting on July 25th where:

The Main Offer is $37 for first 48 hours, $47 on Day 3 to
Day 7

Featuring 100 Resell Rights / Master Resell Rights Products

There are several other offers (OTO, backend etc.)

Affiliates/JV Partners Receive 50% Commission on ALL Sales

The products in the above fire sale are ALL fresh, many
coming with everything you need to start selling the
products immediately.

I'm not telling you this to discourage you from hosting
your own fire sale. It's a very big world, and there is a
huge chance that you'll be reaching different prospects.

Given that organizing a fire sale is a lot of work, and
that to be successful you DO need something different
... something that the market sees irresistible value in,
I am telling you this so that you REALLY think it through.

I'd even go as far as to encourage you to participate in
others' fire sales before hosting your own. For example, I
know the host of the fire sale described above well, and
can probably get you in as a JV partner if you have a
responsive list or a busy website. If you'd like to get
more details on this fire sale, just leave a note at my
help desk: http://WillieCrawford.com/helpdesk/

You are not required to register to leave a note at my
help desk. Just select the category "Personal For Willie"
from the drop-down menu.

I personally love the idea of fire sales and have even
began coordinating a mega-fire sale. To give you a clue
as to what I have in mind, if you checked the domain names...

http://onemilliondollarfiresale.com/

and

http://twomilliondollarfiresale.com/

you'd see that I own both... and have owned them for some
time.

Those domains stem from an idea a group of my high-level
friends and I dreamed up long ago, and WILL implement soon.
This will be another one of those events that will make
Internet marketing history... while raising a lot of bars
(including the quality of items offered at fire sales).

Stay tuned for more on the One Million Dollar Fire Sale.
It will be one of those 50% commission deals, and we expect
to pay out $400,000 in commissions in a week to 10 days, and
anyone regardless of list size or website traffic will be
able to partake if they are willing to just make the effort.

Anyway, I'm getting a little off track here, but I did want
you to be aware that a lot of people are bouncing around
the idea of a fire sale. Given that that's true, you
probably want to know what's going on in advance of you
putting a lot of time and effort into orchestrating one. A
great place for you to get an early "heads-up" on fire sales,
product launches, etc., is The Internet Marketing Inner
Circle.

You can check them out at:
http://TheInternetMarketingInnerCircle.com

Posted by Willie Crawford at July 22, 2007 01:59 PM

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