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July 25, 2007

5 Critical Rules for a Successful Fire Sale

Here's a nice guest article...

5 Critical Rules for a Successful Fire Sale
Copyright 2007, Joanne Mason

Fire sales have become a staple among marketing strategies for
raising quick cash. Some very well respected Internet Marketers
who have held their own very successful fire sales include Willie
Crawford, Mike Filsaime, Ross Goldberg, and Joel Comm. In some
cases, their results were reported to be as high as six figures
for a fire sale lasting just a few days.

Maybe you’ve thought about running a fire sale to raise some
emergency funds or inject a fast infusion of cash into your
business but aren’t sure you could make it a success. While I
can’t guarantee that you’ll pull in six figures I can suggest the
trends that I’ve found some of the most successful fire sales to
have in common. After studying the tactics used by the marketing
gurus to achieve such great results, I’ve written this article
to offer you five critical rules for your own successful fire
sale.

1. Sell Fresh or Unique Products at a Significant Discount

One of the best ways to attract customers to your fire sale is by
offering fresh or unique products at a great discount. This works
even if there are other fire sales running at the exact time as
yours. By offering products at that aren’t available elsewhere at
a deep discount you literally make people an offer that they
can’t refuse. People will always want to get in on a good deal at
a price that they know they won’t be able to get later.

2. Run the Fire Sale for a Specific Reason

Fire sales are traditionally thought of as serving a particular
purpose. I’ve seen fire sales that were conducted to finance
weddings, buy supplies for new babies, pay bills for ailing
family members, take trips for holidays, raise money for
charities or bring in funds for other special occasions. Your
reason may be fun or serious in nature. The reason might even be
because you want to make some money quickly. Just make sure that
you state a reason because people have been conditioned to expect
your fire sale to be connected to a reason. Otherwise, it’s just
another product that you’re selling.

3. Set Limits to Create a Sense of Urgency

A successful fire sale depends on a build in sense of urgency.
This is usually created due to a scarcity mentality. In other
words potential customers know that they must act quickly in
order to take advantage of a raising price or a limited quantity
of goods.

4. End the Sale at a Specified Time

Another important factor is getting potential customers to buy
now is by letting them know that the offer will end at a specific
time such as midnight on a specified date or after reaching a
certain number of customers such as 500 or 1000. There are even
scripts that you can place on your webpage or mechanisms that can
be used to count down sales until the fire sale ends. Be to set
real limits and stick to them to maintain the credibility of your
fire sale. This is especially important if you plan to host a
future fire sale. After the sale has ended you can offer a
special bonus to late visitors to your website. Allow them to
join your mailing list to get advance notice of your next fire
sale and you’ll already have a waiting list of customers the
minute your start your next fire sale.

5. Get JV Partners to Help

Joint Venture partners are critical to the success of your fire
sale. Whether you solicit JV partners to donate products or only
to promote the fire sale to their subscriber lists their
contribution will be invaluable in determining your success. JV
partners can help you build excitement by getting the word out
about your fire sale to a much larger number of people than you
possibly could on your own in a much quicker time frame. You’ll
want to invite JV partners early and give everyone a certain time
to begin selling so that everyone starts out on a level playing
field and has the same opportunity to earn commissions from your
fire sale.

These are just a few of the common habits that I’ve noticed among
the highly effective fire sale practitioners. If you’re planning
a fire sale in the near future I invite you to implement these
tips and also study the models of other successful fire sales.
Like everything else in internet marketing after studying the
only way to be truly successful is to go out and use what you’ve
learned to host your own successful fire sale.

Joanne Mason is an Internet Marketing Consultant and the creator
of one of the best fire sales of 2007. Discover how you can get
an incredible discount on a huge collection of internet marketing
products and software to help you make a lot more money online at
http://TheRealSecrets.com/YoullThankMe/

Posted by Willie Crawford at July 25, 2007 09:56 PM

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