Willie Crawford's Marketing Insights

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May 06, 2008

Be Careful - Your Business IS At Risk

One of the emails that I received yesterday was from a
friend, and Inner Circle member, Michael Badger. In his
email, Michael issued the same ominous warning that I've
also issued, namely...

That you will see more new product launches in the
Internet marketing niche this month, than at any time
in Internet marketing history.

Michael went on to share a thought that I agree with
100%. That is that all of these launches will be
designed to get you emotionally pumped up, and buying
the product without really thinking it through. Then,
a few days later, you acknowledge that it's not really
going to help you... primarily because, just as with the
last dozen products that you purchased, you won't apply
what they teach.

You read the ebook, or went through the course, and
then continued looking for a largely non-existent, easier
way.

I earn a full-time living marketing my own and affiliate
products. I've earned the majority of my income from
the Internet since 1996.

I'd actually like to make a deal with you...

First of all, I'd like to ask you to ignore 95% of the
things that you see promoted in emails. If you'll do that
I'll help you navigate the minefield, and share with you
what will actually help you to grow a real, long-term,
online business.

As I said, I've been in business online since late-1996.
I have figured out much of the puzzle, and I also have
many friends who've been in business just as long, who've
also figured out the puzzle, and who constantly share
with me what is working best for them.

Reading my posts here allows you to tap into that
experience completely free of charge.

What works anyway?

1) You need a product that the market wants, is willing
to pay for, and you need to offer it to people who can
afford to pay for it! Miss any of those elements and
you're swimming upstream... will soon tire, and then
you'll wash out to sea along with countless other
disappointed aspiring Internet marketers.

2) You need a process that CONVERTS. It does no good
to send prospects to a webpage if they don't take the
action that you want them to take. So you need to test
and track your conversions.

3) You need traffic. Having a website without traffic
is totally USELESS and won't earn you anything.

We'll get into traffic generation in a future post, but
I will recommend that at first you combine #2 and #3 by
diverting traffic from the easiest source to tap into that
I can think of... that's Google AdWords.

I do have to WARN you… if you don't know what you're
doing, using Google AdWords won't do anything for you
except empty your bank account.

Done right, you basically turn on a flow of quality
traffic, and you control how much, how fast, and how
long that traffic flows to your website.

Conversely, done wrong, you pay for a lot of the wrong
traffic, sent to the wrong pages on your website, in
the wrong volume, and it's wasted traffic, wasted time,
and waste funds.

I do recommend that even beginners start with Google
AdWords mainly because it really is the least expensive
traffic that most marketers can tap into, and you can
have that traffic flowing to your site in under an hour.

I also recommend that you START by reading a special
report by Ian Rollinson, a Certified AdWords Expert,
called “AdWords 180.”


Google AdWords Expert Ian Rollinson

The reference to "180" basically points to the fact that
MOST people do AdWords all wrong! Ian shares with you
his proven system that gets you MUCH better results.

At least it got ME much better results :-)

You can get a free report from Ian and learn more about
his system at: http://www.adwords180.com/WC/

I've been online since before Google, before AdWords,
and before 95% of the sites that are currently most popular
on the internet. YouTube and MySpace were inconceivable
back when I got started.

My point is, I've seen and tested a lot of things. I've
also done a LOT with AdWords. I've even conducted live
extensive teleseminars on using pay-per-clicks. Much of
what I taught a few years ago has CHANGED and I no longer
focus on teaching pay-per-clicks.

The first ebook that I absorbed on the topic was called
"The Definitive Guide To Google AdWords" and then I read
"Google Cash." Both ebooks taught me a lot, but the methods
taught in both were perfect for back then.

AdWords 180 shares methods (an approach to Google AdWords)
that are right for today. AdWords 180 will help you to get
some quick traffic without risking a lot of money or wasting
a lot of time.

Check out Ian site now, and grab his free report:
http://www.adwords180.com/WC/

I'll end our discussion here for today, because another very
REAL DANGER that you face is information overload. All of
those product launches throw new information at you so fast
that you can't possible digest it all, so you can't possibly
benefit from it if you stay in the "collecting and analyzing
mode."

Eventually, you do have to shift into the doing mode.

That's it for now :-)

It's an absolutely beautiful day where I'm at. I hope that
it's the same where you're at. If it's not, I'll let you in
on a little secret...

You choose how you perceive your surroundings and circumstances.
So to have a great day, in a beautiful place, all you have to
do is… choose to.

Try it ;-)

Willie

Posted by Willie Crawford at May 6, 2008 08:36 AM

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