Willie Crawford's Marketing Insights

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May 08, 2008

They're Lying To You And You Should Be Very Upset!

I've noticed a VERY disturbing trend lately that I think
you should be aware of. Not noticing it will cause
you to waste a lot of time, energy, and other resources.

What I'm rating about is "experts" that you listen to
for guidance whom I honestly believe deliberately give
you false information.

This email may make a few enemies, but I feel that it's
something that HAS to be said. In fact, I've even posted
similar notes on some VERY popular internet marketing
discussion forums. "The powers that be" may be pressured
into deleting them, but we'll see.

The problem is that less experienced marketers base
what and how they market on the advice of those that
they THINK are doing very well.

They also gauge how well they're doing by comparing their
results with the results that the experts share.

One of the most disturbing trends, the one that actually
sent me off on a crusade, is the fact that many "experts"
are telling people that they are getting astronomical
conversion rates when they send traffic to a webpage.

I've used a variety of methods to send millions of unique
visitors to some webpages written by copywriters who
charged tens of THOUSANDS of dollars to write those
sales pages, and I've NOT seen conversion rates like I
frequently see tossed around on discussion forums.

I feel that it's my duty to help you set reasonable
expectations, based upon typical results that those who
DO know what they are doing... get.

I'll share with you that targeted traffic, sent to very
well-written webpages, has converted as rate ranging from
above 20% to as low as .5%.

Seasoned copywriters often tell me that when they write
a webpage that converts at 2-3%, they're ecstatic!

This does NOT mean that you should settle for low conversion
rates. It means that you need to test, track, and then
do little things in your marketing that continuously
increase your conversion rates.

Those things include targeting the correct keywords.

Did you know that 80% of the keywords used by the trained,
seasoned experts, DON'T convert?

The most successful ones are successful BECAUSE they
test and track everything. So, they identify which keywords
aren't working for them, and then they focus on the winners.

Part of the problem though "seems to be" that many of the
experts are afraid to tell you the truth. They handle you
with "kids gloves" because they're afraid that if they
tell you bad news, you won't buy from them.

They seem to mistakenly think that you can't handle the
truth... that they have to paint a picture of everything
that they do producing incredible results.

Enough of the bad news though :-)

When I was in the military, my bosses taught me to NEVER
bring them bad news without also offering a workable
solution.

If you are an affiliate marketer in particular, you've
long been at a real disadvantage when promoting someone
else's product, because almost none of the big affiliate
networks provide any keyword tracking data for you to
KNOW which keywords (or pay per click campaigns) are the ones
that are really paying off for you.

I mention pay per clicks because unless you have a HUGE
database, PPC's are often the easiest, fastest, most
cost-effective way for many affiliate marketers to generate
traffic

Sadly, most people trying their hand at affiliate marketing
eventually give up - a lack of tracking and conversion
information makes it impossible for them to turn a profit :-(

Some of the "solutions" that I've seen used in the past were
a real train wreck. Either they used questionable tricks to
"get around" the problem (often breaching the "terms of
service" of major affiliate networks) or they just flat out
didn't work.

I'll get off my soapbox by sharing one solution that does
work... one that most of the fake experts, off spouting
bogus statistics, probably don't even know about...

It's called "Xtreme Conversions," and was created by Amir
Darwish, a friend, and a very talented programmer.

Simply by placing a small piece of code on your landing
page (or redirect page) you're using to promote products,
Xtreme Conversions gives you the data that you need to
make intelligent marketing decisions.

Extreme conversion lets you:

- Find the exact search phrases users types in that are
CONVERTING

- Find the exact search phrases that gets users actually
clicking on your ads

- Learn exactly what your target market wants (that's huge,
because the key to success in internet marketing IS as simple
as offering your customers what they want!)

- Identify with laser precision the best negative keywords

- Conclusively confirm which keywords your SEO efforts should
focus on

- Dynamically insert the correct (most profitable) keywords
into your pages

xTreme Conversion works with Google AdWords, Yahoo, MSN and
six other major search engines. As for affiliate networks, it
works with ClickBank, Commission Junction, Linkshare, Amazon,
Azoogle, MaxBounty and any others that enables you to add a
tracking ID to your affiliate link.

When I chatted with Amir, and told him how upset about all
of the mis-information being spread around, he wanted to help
too. We both realize that if you make decisions based upon
bad information, or deliberately spread mis-information, you
don't stand a chance.

So Amir offered to give you $30 off the price of his software,
but only for the next 72 hours.

If you're an affiliate using pay per clicks, or search engine
marketing, you cannot afford NOT use this software!

Here's the link:

http://TheRealSecrets.com/Conversions/

Now stop listening to those idiots... trust you instincts
more ;-)

Willie

Posted by Willie Crawford at May 8, 2008 09:54 AM

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