Willie Crawford's Marketing Insights

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May 22, 2008

The Quickest Way To Get Cheap Sustained Website Traffic

The Quickest Way To Get Cheap Sustained Website Traffic
Copyright 2008 by Willie Crawford

During a recent radio interview, one of the callers asked
Ways Tofor several ways to get fast, cheap, sustained website traffic.
She added on top of that “tall order” that she didn't want
to use pay-per-clicks!

Digging deeply into my toolkit of traffic generation techniques
that had actually work beautifully for me, I suggested joint
ventures and article marketing. Then I had to admit that article
marketing often doesn't produce an immediate flood of traffic
but that it can be sustained and highly targeted.

Joint ventures get you fast and cheap traffic because you're
arranging for those who already have the attention of your ideal
customers to send them to you. You're convincing those who
already have the trust and respect of your ideal customers to
point out to them that you can help to solve their pressing
problems.

My "answer" to the question of the quickest way to generate
sustained, inexpensive website traffic still is joint
ventures. As a joint venture broker, and Executive Director
of The International Association of Joint Venture Brokers,
I've seen first-hand how large, successful joint ventures with
just the right partners can deliver 7-figure days.

However, the joint ventures that so typify product launches in
the Internet marketing niche often miss delivering real
"sustained" traffic. They are mostly "flash in the pan"
launches where the traffic flow dies-off even faster than it
builds up.

A better option for generating inexpensive, sustained, targeted
website traffic is an affiliate program, or strategic
partnerships. The strategic partnerships can even BE an
affiliate program, where the partners have agreed to promote
certain products within that affiliate program contributed by
various members of the alliance.

In ultra-competitive niches, such as Internet marketing, where
you often see dozens of new product launches per week,
strategic alliances are almost a "requirement." It's sometimes
so difficult just to get noticed that the secret to breaking
through the clutter is TEAMWORK.

You often need to find a group of likeminded individuals, and
then work to jointly develop, launch and promote group products
and projects.

An example of a product launched using this model is the ebook
"20 Make $100 Per Day Online." This ebook was written
by members of The Internet Marketing Inner Circle
(http://TIMIC.ORG), then group members created the buzz that
got the product noticed and eventually started other affiliates
promoting it.

The "20 Ways" ebook had a viral twist to it too though, and
that's what created and will sustain it's growth. That viral
aspect is the customer-only affiliate program. A customer is
eligible to register as an affiliate, and then use their
affiliate link to sell the ebook at 100% commission.

The 20 Ways Ebook was indeed launched via a strategic alliance,
an affiliate program, and viral marketing. It's a launch
formula that you could easily model, and use to generate a
steady stream of quick, inexpensive traffic.

Some would look at the "20 Ways" ebook though and ask "What's
the point - if you then give away 100% commission?" The answer
is that you need to build-in backend sales. Add links to your
product that drive repeat customer back to you, or offer
additional products to those customers on your download pages.

When I further contemplate the question of the fastest, easiest,
cheapest ways to generate sustained website traffic, I would
still have to say joint ventures... and an affiliate program.
An affiliate program fits the "inexpensive" criteria because you
only pay for performance. If the traffic doesn't convert to
sales, it costs you absolutely nothing. Any costs involved in an
affiliate program comes from revenue that you wouldn't
otherwise have anyway.

The only twist missing from the "20 Ways" model that I would
incorporate in hindsight... is to perhaps make some part of the
ebook rebrandable. Perhaps use software such as Viral Document
Toolkit to allow customer who buy resale rights (as an upsell)
to change links within the ebook. No kind of resale rights are
offered for the 20 Ways ebook, but it is a twist that you might
want to consider for one of your products.

Anyway... joint ventures, an affiliate program, and releasing
viral rebrandable products are all proven methods of quickly,
easily, and cheaply setting in motion a sustainable flow of
traffic!

----------------

Willie Crawford is an Internet marketer with over 11 years
of experience at generating massive website traffic, and sales
using viral marketing techniques. Viral Document Toolkit is
his favorite tool for creating rebranded PDF ebooks in minutes.
Checkout the demo video at: http://ViralDocumentToolkits.com

Posted by Willie Crawford at May 22, 2008 08:37 PM

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