Willie Crawford's Marketing Insights

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June 03, 2008

Making Internet Marketing Seminars Pay For Themselves

Many people look at Internet marketing seminars
and view them as an expense.

I see them as an investment that pays me 100
times what I spend.

So for those still thinking about attend my seminar :wink:
here are some ways that I've recouped my investments
over the years.

1) At every seminar that I've ever attended, people have
swapped business cards. 90% of people go home,
stick those business cards in a desk drawer somewhere
and never look at them again.

I take a digital photo with many of the people I meet,
then when I get home I add the new people that I met to

my contact manager built into Send Out Cards: http://SendOutCards.com/willie

I then send a greeting card to each person that I met
telling them how nice it was to meet them, maybe reminding
them of something that we discussed, and suggest that w
stay in touch.

The Send Out Cards system allows me to upload that
digital photo right to the greeting card... so if they don't
remember who I am the photo is a nice reminder...
and may even cause them to hold on to the card longer.

2) Whenever I'm going to be attending a seminar, and
I'm also an affiliate for that seminar, I log into my
Send Out Cards database, and often pull up a list
off all contact in a certain location... for example my
next seminar is in Atlanta... so I'll pull up all of my
Atlanta contacts... and send them all a card letting them
know that I'm hosting a seminar in Atlanta. Since they
can't use the excuse of travel and accommodation
expenses, the decision to attend for them should be
a non-decision.

3) I also add my contacts to "sublists" within my
SendOutCards database, so I have lists of people
that I met at specific events. When I'm going to another
of the same event, I'll often send those people a card
suggesting that we talk if they're going to also be
attending.

I'll include signup details in case they haven't already
register (using an affiliate link), and maybe let them
know that I'll be looking for JV partners, and invite
them to let me know what they are working on.

As an example, I'll be attending JV Alert Philly this
weekend, where I will be seeking JV partners on a
project... so I HAVE sent cards to a few people that
I definitely knew would be there and that I didn't want
to miss talking to.

In case you're not picking up on it, the most valuable
thing that I get from many seminars is the business
cards. The addresses, phone numbers, email addresses,
and all of the other data that's on your typical business
card is PRICELESS.

It's priceless only if you use it, but if you DO you can
easily build a powerful database of very proactive
business people, and the built in contact manager of
Send Out Cards makes it incredibly easy to use.

As a seminar promoter, this is also my secret weapon.
I have a database of people with a proven propensity
to attend live seminars! Who better to send a letter
or greeting card to telling them about other live
seminars that I'm hosting, or am an affiliate for?

Just food for thought!

Willie

By the way... if you're not familiar with Send Out Cards,
it's the system that I use to send out real, full-color
greeting cards right over the internet for about $1
each. You design them online, and when you click the
send button, the company prints them, stuffs them in
an envelopes... along with optional gifts, and mails them
via first class mail.

I can layout a card using "placeholder" such as names,
hometown, kids names, etc., and then send the same
"personalized" card to any number of people in my
database... much like you would with an autoresponder :-)

They're at: http://SendOutCards.com/willie
Let me or any of several other SOC devotees know if
you'd like a free trial account :-)

Posted by Willie Crawford at June 3, 2008 10:59 AM

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