Willie Crawford's Marketing Insights

« Aren't You Ready For Success Now ... Plus The Story Of When I First Met John Reese | Main | Willie Crawford & Jeff Walker At Vegas Mastermind »

June 25, 2008

Email From A Long Time Customer

This is a sanitized email that I got from a customer recently.
I asked her permission to share it, and she granted that but
requested that I not reveal her identity or niche.

There are a LOT of very powerful lessons hidden in this simple
email written from the heart :-)

For the skeptics (and the FTC), I do have this note on file. I'm
hoping that she'll let me use it unsanitized some day. I'm fairly
confident that she will.

Here it is:

From: xx xxxx [mailto:xxxxxx.xxx@xxxxx.com]
Sent: Sunday, June 15, 2008 12:29 PM
To: 'willie@xxxxxxxx-xxxxxx.com'
Subject: Personal note of gratitude and admiration for Willie

Dear Willie,

I realize that you do not personally know me, although we have had brief
communication in the past on various forums, including your own. Before you
hit the delete button, I want you to know that this really is a personal
email, written directly to you - and only to you...and it is rather long.

I guess I should start this letter with a little background information
about myself...

I am a highly successful xxxx xxxxxxxxxxxx. I am also a 'fairly'
successful xxxxx marketer. I must use the term 'fairly' here because I
compare that success to my success as a xxxer. I've been around for a great
deal longer than most people realize...quietly making a living online since
2001.

If you are wondering about the term 'quietly,' I mean that I have a website
for my xxxxx business, but I don't advertise it, I don't use SEO
tactics...I really don't do anything at all to promote it. I actively read
the forums, but I rarely make a post, and when I do, it's because I have a
genuine question, or I can answer a question that nobody else is answering.
I may make a total of five forum posts in a twelve month period - if that,
and usually, I have to sign up again as a member because it's been so long
since I posted, that I don't remember my username and password (or if I even
have one for that particular forum). I'm quiet, yet I am successful by being
quiet.

Most of my xxxx work comes from referrals, and I work with very steady
clients - many of whom are well known marketers. You know that drill...they
xxxxxxx xxxxx xxxxxxxx and tell me their requirements, I xxxx xxxx xxx
xxxxxxx, they change it to suit themselves or their purposes, they pay
me, they make money from the product, and everyone is happy. Before you get
suspicious, I'm not shopping for a new client by contacting you...I have
enough work :)

I also get work from people who manage to find my obscure little website.
Sometimes, I make people mad, because there are many jobs that I turn
down...either because I'm overloaded with work, or because I'm not
necessarily overloaded, but want to take it easy for a while...or because I
cannot, for moral reasons, xxxx xxxxxxxxx xxxxx - for any amount of
money.

As for affiliate marketing, in the past, I've steered clear of the Internet
Marketing niche, and all that it entails, and I've played in much smaller,
non-marketing related niches, and done most of my affiliate marketing with
xxxx xxxxxxx (stands to reason, since I am a xxxxxxxx), and despite what
all of the experts advise, I have managed to earn a great deal of money
sending customers directly to the merchant site, using my uncloaked
affiliate link in xxxxxxxx xxxxx xxxxx.

I have, however, recently decided to start playing in the Internet Marketing
niche, for my own personal reasons...which may mean that I have to start
speaking up, just a little bit, but being the type of person that I am, I'm
not likely to get overly loud or aggressive :) My personal reason: I don't
like the direction that Internet Marketing has taken in recent years, and
I'm hoping to use my xxxxx talent and my knowledge to bring back the old
spirit of this industry.

That's enough about me. I'm not writing to tell you of my successes...I just
wanted to give you a little background information...on to the reason for
this letter.

Over the years, I've been quietly watching all of the players in the
Internet Marketing arena. There have been winners and losers, and very few
have impressed me in any way, shape, or form. I'm not easily impressed, and
never have been.

You, however, have repeatedly impressed me a great deal over the years, and
I just want you to know that. Today, I took part in the Daddy's Day
Giveaway, and came to your gift. I was so impressed with the way that you
sent me right to the download, and then gave me the option to sign up, that
I felt compelled to write you this letter - just to let you know how much
you are appreciated and how valuable you are in this industry.

I've watched how you handle things on your forum. I've read your
newsletters. I've visited your sites and sales pages. I've purchased your
products. I've seen how you handle yourself on other forums. I've seen how
choosy you are when it comes to Joint Ventures and product recommendations.
I've seen that you believe in and use the products and services that you
promote.

You, Mr. Willie Crawford, represent everything that Internet Marketing
should be - you represent the true spirit of the Internet, and the old
spirit of Internet Marketing that I miss so much.

You do everything in true "Willie Style," and I am overly impressed. I hope
that you will continue to bring everything good that you are to this
industry...I fear that it needs your guidance and leadership now, more than
ever before. As I break into the Internet Marketing niche, I know that I
will face every success, every obstacle, and every heartache with the
question 'how would Willie handle this' in my head.

Warmest Regards,
XXXX XXXXX

IMPORTANT:
Please take a minute to Digg this post by clicking
here.

Thank you,
Willie Crawford

Posted by Willie Crawford at June 25, 2008 07:50 AM

Comments

Posted by: Mr. Twenty Twenty at June 25, 2008 08:55 AM

Posted by: MyInternetTutor at June 25, 2008 12:44 PM

Posted by: dianaward at June 25, 2008 01:38 PM

Posted by: Case at June 25, 2008 04:31 PM

Posted by: Case at June 25, 2008 04:31 PM

Posted by: Chris Morris at June 25, 2008 07:23 PM

Posted by: Allen & Donna Smith at June 26, 2008 09:00 AM

Post a comment