Willie Crawford's Marketing Insights

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July 02, 2008

The Best Internet Marketing Business Model...

Today's newsletter....

I'm catching my breath after attending 5 seminars in less
than 2 months, including one that I co-hosted.

During those events I interacted with a LOT of people.

I've posted photo's from some of those events to my blog
at: http://WillieCrawford.com/blog/

In all of my interactions at those events I sensed two HUGE
missing pieces.

First of all, I sensed that most people were overwhelmed with
having so many choices, and so much information. People
simply don't know which path to choose. They often don't know,
with any real degree of confidence, where to start with their
online business.

I'll share that I probably felt the same way at one time, so
I just chose a path (after examining my options).

You do at some point have to just make a decision.

Since making that decision, my path has changed many times.
It's only now becoming incredibly clear.

In case you're interested, I see myself spending about half
of my working time over the next several years working with
local businesses. Local "brick and mortar" businesses will
spend an increasing amount of their operating budgets using
online methods to get customers through the door, and to
build customer loyalty. I'll help them in two ways:

1) I'll teach them, in small local workshops, how to fix all
of the things that are wrong with their websites, and how to
turn those websites into effective direct response customer
generators.

2) I'll also use my own directory websites to generate and
funnel new customers to them.

I do have blueprints for both objectives already mapped out.
I've even shared my blueprints with you ALREADY... but you
may not have been paying attention.

Here's how I will get local governmental agencies to REFER
businesses to me: http://HelpingOfflineBusinesses.com

Local governmental agencies will do this for me completely
free of charge because I'll be making their jobs easier.
Their job is to help local businesses succeed, and I show
them how :-)

Here's the actual slide presentations that I use when
teaching local businesses, plus all of the promotional
materials that I use in my own efforts to publicize my
workshops: http://TheRealSecrets.com/10KInAWeekend/

I don't really have to work very hard to fill my workshops,
and this is such as easy business model that focusing on
it is a no-brainer for me.

I'll spend about half of my time helping struggling online
entrepreneurs to build thriving businesses. That time will
be spent working with those who are serious enough to
actually start doing what it takes.

That second "HUGE missing piece" that was shown to me in
my interactions at seminars was "true step-by-step
instruction."

I've had numerous people point out this glaring problem
to me. Lots of websites promise step-by-step instructions
but VERY few deliver.

It finally dawned on me why this is the case...

Most of the people teaching you how to do things in the
Internet marketing niche have never actually done what they're
"teaching you!" So, they dance all around the topic without
ever settling down and actually teaching you in-depth how to
do things.

It is true that what you need to do will differ from person
to person, and situation to situation, but there are still
some basics that don't differ.

As I thought about this I decided to step up to the plate
and be the one to provide you with this very detailed
step-by-step how-to guidance. That's what I'm frantically
working on right now.

Why am I doing this?

Why should I be the one to do this?

I asked myself that question as I listened to those
telling me that this is what they really wanted. As I looked
deep within myself I acknowledge that as someone with over
12 years of online marketing experience, I am more qualified
that most others to be the one teaching this information.

Looking at the fact that most others don't teach you true
step-by-step how-to, I had to also acknowledge another fact...
Maybe I'm even a little intimidated by the challenge of
actually TEACHING YOU what really works... step-by-step,
and feeling responsible for having you follow my lead.

That meant that I had to actually KNOW what I was talking,
or writing, about.

I'm stepping up to the challenge, and you'll hear more
about it VERY shortly.

In the meantime, take a look at that first half of my model.

Offline businesses have had to let others know about what
they had to offer since the beginning of recorded history.

That's not going to change any time soon. To me, that makes
serving that market an easy decision. Offline businesses
will need your online expertise and services for as long as
there is an internet!

Get a copy of this report and read it today:
http://HelpingOfflineBusinesses.com

That one ebook will have a greater impact on my business
than any that I ever read :-)

Next, if you decide that you'd like to actually host local
workshops where you teach local businesses how to survive
and thrive (offering a much needed service) you can get a
complete curriculum (including slides and a script) here:
http://TheRealSecrets.com/10KInAWeekend/

Lots of aspiring internet marketers constant jump from
idea to idea, frantically looking for something that will
work. They constantly look for the next big thing.

I've just shared with you where over 12 years of running
an online business has led me. I have no doubt that
following that path will give me a very nice income, more
free time, and all of the other things that I desire.

This is not complicated :-)

Willie

Posted by Willie Crawford at July 2, 2008 09:31 AM

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Posted by: cam at July 2, 2008 03:49 PM

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