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July 06, 2008

How To Make An Absolute Fortune Teaching Ecommerce To Local Businesses

How To Make An Absolute Fortune Teaching Ecommerce To Local Businesses
Copyright 2008 by Willie Crawford

I've been marketing goods and services online since late-1996, and
I have never seen a better time to start your own Internet marketing
business. Current economic conditions around the world are driving
millions to the Internet looking for additional income and a better
lifestyle.

Sadly, thousands of people coming online every month enter the
WRONG niche. They enter the most challenging niche that I can imagine.
They enter the niche of people earning a living by teaching people
how to earn a living online, teaching people how to earn a living
online.

No, I didn't make a mistake. That's how I'd describe the "Internet
marketing niche” that I'm most familiar with.

However, anyone who has studied ecommerce for more than six month
probably knows enough about leveraging the power of the Internet
to easily earn a six-figure income serving an entirely different
market.

Many "Internet marketers" with YEARS of experience are foolishly
ignoring this market.

This market is local businesses who need to learn how to use the
Internet to drive more leads, and more buying customers through
their doors.

Local business owners understand that they MUST spend money to grow
their business or they'll quickly be out of business. Those that
have been in business for more than a few years understand that
even during an economic downturn, they MUST invest in advertising
or lose market share.

That's where you can enter the picture, help them, and earn a
nice six-figure income for yourself.

You contact local businesses and explain how to use the Internet
for direct response marketing that's infinitely more powerful than
advertising in the yellow pages or local newspapers. You explain
to them how to leverage the power of things that you already
understand such as:

- Autoresponders
- Building and following up with an email list
- Search engine optimization... especially for longtail keyword
- Testing and tracking
- Linking campaigns
- Direct response copywriting

Yes - all of those things that we Internet marketers consider
common knowledge are totally foreign to most local business owners.

All you really have to do is find a place, schedule a local
workshop, and spend a day or two teaching ecommerce to local
businesses. Local business owners will see the value in what you
teach and many of them will want to tap into it immediately.

Many local business owners will also understand what you are
teaching but also "gloss over" and ask if you can simply do it
for them. At that point, you simply smile and tell them that your
website ecommerce packages cost $3000, $5000, even $10,000.

Then you simply outsource the work - pocketing 50% or more.

Can it really be that easy?

Yes, that's EXACTLY what I'm doing.

"But, I don't know enough to actually teach a class or workshop,"
you argue!

Not a problem - enterprising individuals who have already blazed
this trail will make their material available to you. You can
find complete seminar packages that include:

- Newspaper ads to run to find outside sales people to sell the
seminar seats for you
- Newspaper ads to run to get attendees
- PowerPoint Presentations for 1 or 2 day seminars ready-to-use
- Complete scripts to go along with the PowerPoint Presentations
- Handouts to give your attendees
- Supplement materials to give or sell to attendees

In other words, others who are already doing this will provide the
material for you. If you're really lazy, you could just hand the
materials to an assistant, and let him/her run the events for you!

My friend Rachel Rofe created the very presentation package that
I use. That's right, I didn't create the presentation that I use,
I got it here: http://TeachingEcommerceToLocalBusinesses.com

Rachel explains how simple it really is in this video:

If you don't feel comfortable contacting local businesses and
getting them into your events, my friend David Preston taught me
a technique where you get the local governmental agencies to
promote you and fill the room for you.

David wrote an ebook that tells how the U.S. government
actually advertises for you on radio, television, in newspaper,
etc. They actually send you the business owners who come to them
for guidance!

When David showed me his system, I so fell in love with it that
I invited David and his wife out to dinner so that I could really
pick him mind. You can see a photo of the David and I on his
website :-)

I'm telling you, if you're marketing to "Internet marketers"
and ignoring local businesses that have money already budgeted
for building their businesses, "you're barking up the wrong tree!"

You can read more about what David does at:
http://HelpingOfflineBusinesses.com

After reading David's and Rachel's material, I serious considered
getting out of the "Internet marketing niche" altogether. I'm
someone who's built a solid reputation, and lots of name
recognition in the niche. Yet, when I saw how serving local
"brick and mortal" businesses was so much easier, the sift made
a lot of sense.

Let me close with one example of how easy it is to make $50k
when you use what I've just shared with you.

In most cities, during certain times of the year, you'll notice
civic and fraternal organizations, such as The Knights of
Columbus, or the Kiwanis, holding fundraisers. All you need to
do is get THEM to promote your event, you teach the workshop, and
split the proceeds with them.

If they get 100 local businesses owners to pay $1000 each for
a 2-day workshop, and you split it 50/50 with the sponsors, you
walk away with $50k, plus you'll have 100 business owners wanting
you to continue teaching them.

Can it really be that simple? Yes, you can get an organization
that also has facilities and lots of business owners as members
to sponsor an event for you. They'd actually prefer doing that
to holding dozens of car washes, or collecting donations on
street corners.

Think about it!

---------------

Willie Crawford has been teaching others how to build their own
home-based Internet businesses since late-1996. He teaches simple,
proven methods that he and other leading Internet marketers
actually use. Discover more of Willie's hype-free teachings at
The Internet Marketing Inner Circle: http://TIMIC.ORG

Posted by Willie Crawford at July 6, 2008 05:12 PM

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