Willie Crawford's Marketing Insights

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August 02, 2008

Are You Locked In Everlasting Ignorance?

Are You Locked In Everlasting Ignorance?
Copyright 2008 by Willie Crawford

Working with aspiring internet marketers for a dozen years
has been both exhilarating and exasperating.

It's exhilarating to see someone, who just the previous
month was struggling to make the rent payment, finally
"get it" and start regularly selling something that the
market loves.

It's exasperating to watch someone who "intellectually"
understands how to build a successful online business, but
for some reason won't do what they know that they should
do.

For some reason, they look at the obvious answers, say to
themselves, "there must something else," and then keep on
looking for other solutions.

When you ask these people why they're not building a list,
offering that list what they tell them that they want, and
building real relationships with members of that list, they
respond with a look of bewilderment and contempt.

The real problem seems to be that they know what you know,
but won't do what you are doing and tell them to do to...
seemingly largely out of contempt, and a disbelief that it
really can be that simple.

They are described perfectly by Herbert Spencer, when
he said:

"There is a principle which is a bar against all
information, which is proof against all arguments, and
which cannot fail to keep a man in everlasting ignorance -
that principle is contempt prior to investigation."

Contempt may actually seem like a rather strong word, but
how else would you describe someone observing what you are
doing, and obviously dismissing it as too simplistic.

They understand that it works for those who use it, but for
someone as enlightened as they are, there must be something
more advanced... something more complex.

So they keep look for the secret to online success, and
smirk when they look at the "simpletons" who so willingly
dismiss their right to contempt, and do what is proven to
work.

This is of course not about anyone that you know personally.
However, if you are around internet marketing long enough,
you will encounter someone that this seems to describe
perfectly.

At that point, please be kind. There is actually nothing
that you can do for a man who chooses to stay locked
in everlasting ignorance.

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Willie Crawford is founder of The Internet Marketing Inner
Circle and host of "Willie Crawford Teaches Real Internet
Marketing," an internet-based radio show you'll find at
http://BlogTalkRadio.com/WillieCrawford/ Visit Willie's
show to learn how you can easily grow your email list by
1000 new subscribers within the next 30 days.

Posted by Willie Crawford at August 2, 2008 04:30 PM

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