Willie Crawford's Marketing Insights

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August 06, 2008

Focusing On One Thing... All The Way Through To Completion...

I shared in a recent inner circle thread that Ken McArthur,
while speaking at a recent seminar, commented that he once
asked Tom Beal (Mike Filsaime's VP of Operations) what he
thought Mike's success secret was.

Tom's answer was "taking massive action, all the way through
to completion."

Mike, and many others, also teach doing one thing at a time,
rather than starting a dozen different things. Mike explains
that if you have a dozen project started but none of them to
the point where they are making money, your income is ZERO.

If you have just one of those projects finished and making
sales, you are miles ahead!

Recently, I wrote an editorial that I sent to my
subscribers with the subject line "Will You Just Stop..."

In that editorial, I instructed them to stop jumping from
project to project and actually just pick one and work it all
the way through to completion.

I got positive feedback on the editorial in both Twitter and
via email.

To show you how few people actually do that, and how
much of a difference it can make... I signed up for a
free giveaway that Odinn Sorensen and Ken McArthur are
co-sponsoring recently.

I upgraded which entitled me to list up to 3 of my products,
up to 2 text links, and three banner ads in the members
area, and those will show throughout the site.

On a whim, I made one of my text links, and one of my
banner links for "20 Ways To Make $100 Per Day Online"

Within 2 hour of adding those items, I made THREE sales
of that $27 ebook. I didn't track the source of those
sales, but since I hadn't done anything else to promote
the ebook that day... by that time, I ASSUMED that those
sales were just from those listings.

Yes, I know, I could have used a tracking url.

The interesting thing is that since my text links show so
frequently throughout the site, as does my banners, I
can only assume that MOST of the other contributors are
still thinking about what text links or banner to add...
those who upgraded.

Rapidly following through put my banners, and text links,
in front on people earlier, and will get it seen by more
people.

If you haven't checked out that giveaway by the way, it's
at: http://impactactiongiveaway.com/contributor.php?id=12
That's the link to join as a contributor.

I DO want to encourage you to join this giveaway because,
JV Alert has many members with list of over 100,000 and
Ken has a very loyal following. So, this giveaway will be
HUGE, and can put you and your products in front of an
incredible herd.

Do it now, but follow the signup process all the way
through to completion... to include taking the "upgrade"
and tapping into some of the best advertising available.

Willie

Posted by Willie Crawford at August 6, 2008 12:17 AM

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