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June 25, 2006
Win A Free Copy of Traffic Secrets
MrOverDeliver is giving away a copy of John Reese's Traffic
Secrets course. That's a $1000 value.
Click here to sign up now for your chance to win! This ends on
July 2nd!
Willie
Posted by Willie Crawford at 10:40 AM | Comments (0) | TrackBack
Joel Comm's Instant AdSense Templates
Joel Comm and I spent some time talking at the
JV Alert Live Seminar (in Philadelphia) last
night. Joel showed me some of his new products
that I hadn't really taken a look at.
He has a product coming out called Instant
AdSense Templates that I think will be a
great product. Take a minute now to check
out Instant AdSense Templates, and sign up
for his advance notification list.
Willie
Posted by Willie Crawford at 10:22 AM | Comments (0) | TrackBack
June 23, 2006
Fire Sale Interview Featured At Crazy Web Guy Show
Gary Knuckles
Just a quick note to encourage you to check out an
interview I did last week. Gary Knuckles hosts an
internet radio show called The Crazy Web Guy Show.
He and I spent an hour or so talking about doing
fire sales. The MP3 from that interview is now
posted online at: http://www.crazywebguy.com
If you're a multi-tasker, you can listen to the
interview in the background while doing other
things.
Willie
Posted by Willie Crawford at 03:00 PM | Comments (0) | TrackBack
June 21, 2006
A Fire Sale To Help Build A Homeless Shelter ???
The SECRETS To Internet Marketing Fire Sales Success
Copyright 2006 by Willie Crawford
Over the past year, "fire sales" have really caught on in
the Internet marketing niche. Fire sales held in that
niche generally involve bundling a huge batch of related
"stuff" (ebooks, software, membership sites, reprint rights,
private label rights, etc.) and then offering it for an
incredibly low price, but only for a very limited time.
Fire sale are held for a variety of reasons, and are an
excellent way to generate some quick revenue. Their power
was demonstrated by a handful of Internet marketers, that I
watched in 2004-2006, as they burst onto the scene to a
large extent because of their successful fire sales. That's
not to say that these Internet marketers were not very
savvy in their own rights, however their fire sale
successes did gain them a lot of notoriety.
After reading about, and listening to audio recordings
discussing fire sale, when I nabbed a copy of Mike
Filsaime's Butterfly Marketing Course, I became convinced
that this was (at times) a very viable short-term business
model. If you get a chance, I recommend checking out Mike
Filsaime's Butterfly Marketing Course...if it's still on
the market. He did a limited edition printing, so you need to
confirm that it's available at: http://ButterflyMarketing.net
In studying great marketing campaigns, and then successful
fire sales, I saw that one of the biggest reason why some
were more successful than others was due to a strong "reason
why." People are naturally suspicious, and when you offer
something "on sale" they wonder why. They wonder what's
wrong with it.
At the same time, people love a bargain, so if you can give
them a logical, engaging, perhaps even emotional "reason
why," many will happily buy your products.
For example, my first fire sale was held to help finance
my youngest daughter's wedding. When she shared her plans
with my wife, and then with me, we knew it was going to be
an expensive wedding. So, I decided to host my "Wedding
Fire Sale."
That fire sale generated six-figures in a week (in
front-end and back-end sales)! That was extremely powerful
and instructive. The reason that it was so successful is
that every parent on my list could relate to my reason for
hosting the sale. On top of that, I offered an incredible
array of products initially priced at approximately 1 cent
on the dollar. Considering the fact that I also
included some brand new (never before released), big-ticket
software in the package and really was an irresistible value.
Another reason that this fire sale was so successful is
that people like to help out with a worthwhile cause...
especially when it benefits them.
The Wedding Fire Sale's success was further fueled by the
viral way that it was setup. The affiliate program, which
paid 50%, was only open to customers and a few JV partners.
So, many people purchased the product just for the
opportunity to promote a fantastic bargain. They knew that
it would be very profitable for them. These savvy marketers
purchased the inexpensive product, joined the affiliate
program, and then rapidly fired off emails to their
subscribers.
After seeing how effectively, and how easily a fire sale
could be employed, I looked for other applications of the
methodology. I realized that a successful fire sale required
a great reason why, and needed to appeal to a large number
of people. That meant doing a fire sale with a twist, and
not even calling it a "fire sale."
My second fire sale, was called my "Kick Start Mega Sale."
It was put together to help pay for the filming of a few
episodes of a television cooking show, that would then be
leveraged to generate enough revenue to fund the building
and operation of a homeless shelter in Baton Rouge,
Louisiana.
The need for this second fire sale was actually brought to
me by a client with two pet projects... the cooking show
and the homeless shelter. After studying the projects
and brainstorming, it made perfect sense to "kickstart" the
under funded projects with a "mega sale."
All of the right elements were in place for another wildly
successful fire sale. It was for a great humanitarian
cause! Many of the people who were homeless in Baton
Rouge were there because Hurricane Katrina had displaced
them. The nation, and indeed the world, was very familiar
with this tragedy, so this was a cause easy to get people
behind.
To roll out the fire sale, I used a lot of the techniques
taught by Mike in his Butterfly Marketing Course. I also
used a lot of other "stealthy" marketing tactics that I had
learned in my nearly 10 years of online marketing... plus a
lifetime of studying direct marketing.
If you want to know exactly how this fire sale panned out,
I invite you to watch it and its aftermath (the follow-on
publicity, the development of a television show by a couple
of Internet marketers, and the building of a homeless
shelter) unfold. You can check out how the fire sale was
structured, and even participate, by visiting the launch
site at: http://KickStartMegaSale.org
You can also follow along as the team members share much of
what they did, and are doing, at two blogs:
http://WillieCrawford.com/blog/ and
http://TheDevotionalChef.com/blog/
I think you'll find it very insightful to watch "Internet
marketers" use articles, blogs, press releases, viral tools,
media interviews, direct mail, relationship building via
email, joint ventures, backend sales, teleseminars, and a
plethora of other tools to accomplish what at first sounds
like a monumental task. Just watching it all unfold offers
a PhD in the synergistic use of numerous marketing tools.
Watching how this fire sale turned into a source of
tremendous accomplishment will prove to you how much
more powerful your marketing can be when you don't rely
too heavily upon ONE method of generating business. It will
also show you, very decisively, how powerful the fire sale
concept is when properly executed.
Study this entire EVENT very closely, and then ask yourself
how some variation of a fire sale might fit into your
marketing mix. It's a proven way to jumpstart a cash
-strapped project ;-)
--------------------------------
Willie Crawford is a corporate president, executive
television co-producer and star, published author, seminar
speaker and host, tele-seminar trainer, retired military
officer, karate black belt, network marketing trainer, and
lifetime student of marketing. Subscribe to his free
9-year-old Internet marketing ezine today by visiting:
http://WillieCrawford.com/ezine.html
Posted by Willie Crawford at 07:37 AM | Comments (2) | TrackBack
June 18, 2006
Rebrandable PDF's A Viral Traffic Generation Mega-Tool!
Rebrandable PDF's A Viral Traffic Generation Mega-Tool!
Copyright 2006 by Willie Crawford
It's no secret that, if you can create a product that
points back to your site, and can then send it viral,
you'll generate an endless stream of website traffic.
If your website is structured properly, you should be
able to turn that traffic into a steady stream of
subscribers and orders.
Over the past 10 years, the biggest problem that I've
seen with most viral tools I've studied, is that they
fizzle before they really reach critical mass. Once a
viral tool reaches a certain "velocity," then it will
continue spreading. If it never reaches that critical
velocity... where enough people are passing it along,
then it "technically" was never viral.
Of all the viral tools that I've studied and dissected,
the easiest to create and most successful one that I've
personally used is the rebrandable PDF. Let's look at
what makes that such a powerful tool!
First of all, people need a reason to pass something
along and send it viral. One of the best reasons they
can be given for doing this is that it will make them
money. When you create your PDF files, you simply set up
certain links so that they can be changed to other links
that pay the recipient money when they passes the PDF's
along.
As someone who sells several dozen products through
my own affiliate programs, I have found this to be the
perfect tool. When I write ebooks, or special reports,
I often give them away (or sell them very cheaply)
with reprint or redistribution rights. Then I give
the buyers or recipients permission to rebrand certain
links in the PDF's, changing those links to THEIR
affiliate links.
Now, they have a real incentive to pass the PDF's
along! They get paid when a customer makes a purchase.
I've done this with the articles I've written too...
given people permission to substitute an affiliate
URL for my URL in these articles. This works especially
well with your affiliates who publish ezine or have
blogs. They happily publish your articles and
substitute their affiliate ULR's in them. They get
to product a quality publication or blog with
minimal effort.
In my experience, the PDF document seems to work
even better. I'll let you in on a little SEO
secret here. When your affiliates, or clients, take
a PDF that they have redistribution rights to and
post it on their websites, the PDF document will often
rank HIGHER that straight HTML webpages on the same
topic. The search engines sometimes seem to treat the
PDF's as more valuable, perhaps because authoritative
reports and research `studies are often published
online in PDF format.
So, sometimes it's better to just post your PDF
documents, with branded affiliate links, or links to
your own products, on your web server. Then just link
to those PDF document from another webpage that already
indexed and frequently spidered. I like to do this by
referencing a PDF document on one of my blogs that's
visited by the search engine spiders every day.
PDF files have another advantage over plain text files,
or html files posted on a website. They have a longer
shelf-life with individual readers. The typical reader
will download a PDF file to their hard drives and then
periodically notice it. Since disk space on their
hard drives is so inexpensive, they often hesitate to
delete the PDF's... even after they read them. So they
keep seeing your PDF’s, and that increases the chance
of them click a link and visiting your site, or at least
passing your PDF's on.
I said that creating a PDF is easy. I simply type up my
documents in MS Word (TM) and then save it using my
favorite PDF creation tool. I use a fairly expensive,
well-known PDF creation tool now, but there are lots of
free PDF creation tools that easily output perfect PDF’s.
For many years, I used a free tool called PDF995. With
PDF995, after you finish writing and editing your Word
file, you simply tell Word to print. When it asks for a
printer, you select your PDF creation program as the
printer, and the PDF is magically created.
After you create the PDF, you need to make it brandable
before passing it on, or selling it, if you really want
it to go viral. For that I use a PDF brander called Ace
PDF Brander. You can get a copy at:
http://AcePDFBrander.com
You'll notice that Ace PDF Brander was actually created
to MY specifications. That's because, I found ALL of the
other PDF branders that I looked at either too expensive
or too cumbersome to use. Ace PDF Brander is neither.
After you create you brandable PDF, designating which links
in the document can be rebranded, you want to package it
up with a rebrander tool (that included when you get ACE
PDF Brander) and a readme.txt file. The readme file simply
explains to the recipient how to use the rebrander. You zip
this all up into a neat package and you're ready to start
your traffic virus. I've done this dozens of time, and
achieve outstanding result almost every time.
If you are too lazy, or don't feel comfortable creating
your own PDF documents, Ace PDF allows you to take
pre-existing PDF documents, and make links within those
rebrandable. This is very powerful, but also has
tremendous potential for abuse. Theoretically, you could
take ANY PDF document (that's not locked or encrypted) and
rebrand the links, and then pass it on... and perhaps
violate the author's copyright.
I'm certainly not advocating doing that, nor do I do it.
What I am advocating doing, and what I do frequently do,
is:
1) Buy reprint or private label rights to PDF documents
and then make them rebrandable or rebrand them before
passing them on. This allows me to either change the links
inside to my own affiliate links, or to make it so that my
affiliates can rebrand the links to their affiliate links.
I'm sure you can see how powerful this is!
2) Request permission from the authors of PDF ebooks that
aren't rebrandable to make them rebrandable... and then
change selected links to my affiliate links or pass the
rebrandable PDF's on to my affiliates.
Many of the documents that I do this with were created
BEFORE this technology was invented. Many of them were
written when the only way that you could make a PDF
rebrandable was to add clunky "tags" to the document as
your were writing them. Then you converted them to brandable
documents with some fairly expensive software. With modern
tools, you no longer have to do that.
As you can tell, I'm BIG on creating and distributing
rebrandable PDF's. The reason is that it works in sending
lots of traffic and sales to my sites. It also serves to
spread my name around... building my credibility and
reputation. It can do the same for you!
If you're not using this very powerful tool today to start
viral traffic building campaigns, then you're probably
generating traffic using more difficult methods... or your
site simply isn't getting any traffic. Fix that problem
today. Begin by checking out the tools that I mentioned. Ace
PDF Brander is at... where else http://AcePDFBrander.com
PDF995 is available at: http://www.pdf995.com/ The free
version works fine, but had a "nag screen" when you first
open it. They do offer ungraded version to include an
"enterprise version." When I used PDF995, I used the free
version... for several years and generated dozens of very
profitable PDF's ;-)
Now that you know the secret, you have no excuse not to start
creating that traffic virus today.
-----------------------
Willie Crawford has been teaching Internet marketing for over
9 years. Take advantage of his uncanny insights and
experiences by subscribing to his free, information-packed
newsletter at http://WillieCrawford.com/ezine.html
Posted by Willie Crawford at 01:44 PM | Comments (0) | TrackBack
It Pays To Diversify - Free Real Estate Teleseminar, June 22nd
Real Estate Authority Alex Nghiem
You may not know this, but in addition to owning several
successful Internet businesses, I am also a real estate
investor.
Join me on Thursday June 22nd at 9 PM EST (6 PM PST) for a
FREE TELESEMINAR where I grill Alex Nghiem of WealthAutopilot
on his Cash Now System, designed to create $20,000 in 90
days or less... without dealing with tenants, repairs and
holding costs!
It combines the best ideas of list building and real estate
investing. You never have to buy the house... you only
market it to a list you build and make big checks! I like to
think of it as affiliate marketing with houses!
Click here to learn more!
http://www.EasyRealEstateFortunes.com
Willie
Posted by Willie Crawford at 12:31 PM | Comments (0) | TrackBack
June 13, 2006
Free Ebook, Confession Of A Forum Marketing Zombie
Free Ebook, Confession Of A Forum Marketing Zombie
Here's a delightful ebook that I just finished
reading and wanted to pass along to you. It covers
everything you need to know about online forums and the
strategies and tactics you need to succeed in order to
generate sales through forum marketing. Here's what's
covered in this 40 page ebook:
Table of Contents
History of Forums
The Most Important Thing to Remember
Selecting the Right Forum
The Power of Forum Marketing
Pricing Your Offer
Posting Your First Promotion
Forum Etiquette
Forum Administrators & Moderators
Forum Nazis
Responding to Inquiries to Your Post
Ad-Free Sites
More About Signatures
Selling through Profiles
Selling through Articles and Reviews
Other Benefits of Forum Marketing
Starting Your Own Forum
Product Licenses
And Much, Much More!
Click here to grab this VERY informative ebook
for free now! You're sure to learn a trick or
two that will make your time spent visiting
online forums more PROFITABLE ;-)
Don't worry, I won't even ask you for your name
or email. You can just right click this link and
save the ebook to your hard drive.
Willie
Posted by Willie Crawford at 07:15 PM | Comments (0) | TrackBack
Free Teleseminar With Willie Crawford - June 19th, 2006
Next month, I'll be speaking at the Focus4TheFuture
No Limits Internet Marketing Conference in Seattle,
Washington.
This will be my first time speaking on the West Coast since
I started speaking at seminars back in December 2002 :-)
I'm doing a free preview teleseminar on Monday,
June 19th, and 9pm Eastern Standard Time.
I'd love to have you join us on the call AND at
the seminar.
We actually have two weeks of free preview teleseminars
scheduled. Each will be packed with actionable information,
strategies, techniques and secrets! After all, we do have
to sell you on our expertise :-)
You can register for the free teleseminars at:
http://www.Internetseminarsinseattle.com/register2.htm
You can get more information on the seminar itself by
clicking here.
Willie
Posted by Willie Crawford at 05:17 AM | Comments (0) | TrackBack
How I Recently Increased My AdSense Revenue By 60%
I recently increased my AdSense revenue by
60% on one site. All I did was start using one
easy to install computer program on that site.
You can read about it by clicking here!
This increased my Clickbank revenue substantially
too :-)
Sorry, I can't show you the site, but the link
above gives you a feel for what the site looks
like.
Willie
Posted by Willie Crawford at 12:14 AM | Comments (0) | TrackBack
June 12, 2006
SEO Cash Cow Will Sell Out Soon - Don't Miss This One!
I Grabbed A Copy Of SEO Cash Cow DAYS Ago ;-)
I'm sure that you've heard of the Search Engine
Optimization Cash Cow numerous times by now. This
is a package containing private label and resale
rights to nearly a dozen products... mostly software.
You can take that software, modify it any way that
you want, put your label on it, and market it as
your own. You can also use the ready-made websites
and market these products just as they are...
Keeping all of the money.
Out of 1500 total packages being sold, only 439
are left. I think that these will sell out fast!
You at least owe it to yourself to check this
out today. I wouldn't be surprised to see all
of the copies sell out today... especially since
the price is about to increase. Check out:
http://SearchEngineOptimizationCashCow.com
Willie
Posted by Willie Crawford at 10:52 PM | Comments (0) | TrackBack
Grab This $97 Ebook For Free - Here's How!
When I first came online in late 1996, I did a
lot of looking around for guidance. I was very
fortunate in that somewhere in my first few months
I discovered Jim Daniels (one of the most eithical
and honest people I have ever dealt with).
I subscribed to Jim's ezine, copied his writing
style... to an extent, and learned from him fairly
rapidly. By the time Jim released the next
edition of his print Internet marketing book, I
was doing well enough that I was in it!
I mention Jim because I've gotten permission
to GIVE you a copy of his $97 ebook. It's called,
"The New Age Work At Home Plan - Internet-Based
Financial Independence In 10 Simple Steps."
It's an excellent ebook. If you go to:
http://www.webbusinesswizard.com/app/?af=414703
you'll see that Jim is selling this ebook for $97.
DON'T buy it though!
If you scroll down to the bottom of the page and
click on the gold key graphic, it will take you
right past the order form to the download page.
This is something you'll want to do right away,
since I'm not sure how long Jim is going to keep
this "backdoor" open. He did give me permission
to share it with you though.
Willie
Posted by Willie Crawford at 10:46 PM | Comments (0) | TrackBack
Increasing Productivity In Your Online Business
Increasing Productivity In Your Online Business
Copyright 2006 by Willie Crawford
Running an online "empire" of approximately 1600
websites and blogs, selling a variety of products,
services and ideas, I have to be much more
productive than the average person in a "regular
job."
During a typical week, tasks I personally perform
include:
- Writing several ezine articles, and publishing
3-5 issues (each) of 2 different newsletters
- Writing or revising web copy for my own products,
and reviewing or writing web copy for clients
- Consulting by phone, email, or in person with any
of 2 dozen clients
- Conducting teleseminars and brainstorming or
mastermind sessions
- Doing project to fund and/or produce my own
television cooking show
- Working on my next print book or ebook
- Speaking at seminars or writing/polishing my
presentation for the next scheduled seminar
- Doing things with my family and friends, and
fitting in exercise and recreation
- Reading/reviewing any of several ebooks, books,
or software packages produced by clients, potential
JV partners, or mentors.
- Monitoring advertising and promotional campaigns,
as well as doing media interviews, and measuring
their effectiveness.
Ok, so I'm admittedly a bit of a workaholic :-)
With such a busy schedule, I have to utilize a lot
of tools and techniques to maintain my productivity.
Here are a few of the ways I manage to get it all
done, and still have time for relaxing (perhaps
you can adopt some of these):
- Stop procrastinating. Jobs that you dread doing
often are nowhere near as difficult as you imagined
that they would be. Develop the habit of tackling
the most challenging tasks first and you'll likely
get a lot done. I developed the habit of doing this
while working as a door-to-door salesman while in
college, and later as a soldier. In both jobs,
success often came from doing things that you
didn't necessarily want to do.
As a soldier, and aircrew member, I also learned
to compartmentalize. When you compartmentalize,
you block out everything except for the task at
hand. Flying at 600 miles per hour, at tree top
level, you really couldn't afford to be thinking
about the fight you had with one of your teens
that morning! Online, if you can compartmentalize,
you won't worry about what you might be missing
on one of the discussion forums while you spend
3 hours revising a manuscript or website.
- Give yourself firm deadlines, just as you would
have if you were working for someone else. Pretend
that you have a boss that's constantly looking over
your shoulder.
Tell someone else those deadlines if you need the
accountability. Setting and meeting deadlines is
very satisfying. Work expands to fit the time
available, so without written deadlines, you'll
likely take much longer to do even simple tasks.
- Schedule things based upon your personal body
clock. Schedule things requiring greater focus
or creativity for times when you're at your peak.
Schedule things like answering email and returning
phone calls for when you're typically less
productive.
- Value your time and let others see that you
value it. This will cause them to spend less time
trying to waste your time on small talk. There
is a time for small talk, but it's not when you
need to finish an urgent project within the
next hour or two!
- Do the things that you do best and outsource
the rest. As an example, I discovered a long
time ago that creating graphics, and writing
programs, are not two of my strong points. So I
hire these two tasks out.
You should even hire out things that you are
good at if you have something more pressing
that needs doing. I consider myself a "fairly
decent" copywriter, yet I often have other
copywriters write webpages for me.
- Have a designated place to work if you work
from home. I often grab my laptop and go work
in a favorite spot by the ocean - that's where
I'm extremely creative.
- Pick one or two pressing tasks (preferably
ONE) and do that task before allowing yourself
to work on anything else that day. You'll
get the satisfaction of crossing that task
off of your "to do list." You'll also get
the satisfaction of seeing that project start
to produce results... or income.
- See one project through to completion before
starting the next. Having a dozen projects
half completed produces no more income than not
having started them since you can't generally
sell something until it's ready for market.
- Maintain a to do list. This list allows you
to get things down on paper, and off of your
mind, as you focus on one task at a time. You
don't worry about forgetting something that
you need to do. There is also a certain sense
of accomplishment when you cross something off of
that list!
- Use software, computers, and faxes to automate
some tasks. Autoresponders are great for
following up with customers for example. I use
the system at http://ProfitAutomation.com
because it is an all-in-one integrated database.
I recommend that you check it out, and grab the
free 30-day test drive.
- Utilize travel, exercise, and dead time. All
of the super successful people that I know keep
audiotapes, CDs, DVDs, and manuals from courses,
seminars, training sessions, and teleseminars in
their cars and briefcases. Time spent driving,
sitting around waiting rooms, or even going for
a brisk walk, does double duty.
I personally workout with an MP3 player (on an
arm band). Since I'm admittedly a workaholic, I
don't feel guilty taking a hour or two off to
exercise. I continue to "work" as I exercise.
The MP3 also distracts me enough so that I
don't notice the pain from the exercise :-)
- Handle each email, or piece of paper, only once.
When you first open it, act upon it, pencil it
onto your to do list, delegate it to someone
else, or trash it. That way you only have to
read, and analyze, that piece of correspondence
ONCE. Be very rigorous on this one, as it's a
tremendous time waster for many online business
people.
- Delegate. Even though you may be able to do
a task better, acknowledge when others can be
trusted to do a satisfactory job, and allow them
to do it. Focus on doing what is the highest and
best use of your time.
My last few years in the U.S. Air Force were
spent testing computer software and hardware.
The joke was that you had to know when it was
"good enough for government work." Contractors
built items and created software to specifications.
If an item did what it was suppose to do
(according to the specification documents), but
wasn't perfect, you had to know when it was good
enough.
When you start delegating you have to learn to
recognize when a job is done "good enough."
Even when you are doing a task yourself, you have
to know when it's "good enough." Otherwise, you
will NEVER finish it. One of my mentors use to
constantly say, "Focus on completion - rather
than perfection!"
- Learn to say "NO!" Most of us are constantly
approached with requests for help, and with joint
venture offers. We have more requests for our
time, and other resources, than we can fulfill.
It's critical that you learn to recognize when
"your plate is already full" and then how to
politely say "NO."
I've just given you a handful of tips, that if
applied, will allow you to accomplish more than
you probably ever imagined.
I do want to recommend that you get and read
(several time) a copy of the best time management
book that I have ever read. The book is by Dan
Kennedy, and is called "No B.S. Time Management
For Entrepreneurs - The Ultimate No Holds Barred
Kick Butt Take No Prisoners Guide To Time
Productivity & Sanity." You can get the book
online at Amazon.com or Barnesand Noble.com.
Reading it's a great investment of your time...
provided you apply what it teaches.
I also recommend that you grab a free 3-month
subscription to Dan's No B.S. Marketing
newsletter. This is a newsletter that is mailed
to you each month (along with a companion CD).
This newsletter will continue teaching you how
to get more out of your marketing efforts.
Grab a free 3-month subscription now at:
http://www.dk3monthspecial.com/best_offer
Read through this article several times, and
then begin applying what I shared. Also, pass
the article along to some "frazzled" friends. They
will appreciate it and have more time to be
friends :-)
------------
Willie Crawford is a corporate president, executive
television co-producer and star, published author,
seminar speaker and host, tele-seminar trainer,
retired military officer, karate black belt, network
marketing trainer, and lifetime student of marketing.
Subscribe to his free 9-year-old Internet marketing
ezine today at: http://WillieCrawford.com/ezine.html
Posted by Willie Crawford at 01:30 PM | Comments (0) | TrackBack
Free XSite Pro Traffic Videos
Paul Smithson at XSitePro recently released a series of terrific
videos. These were only available to registered users of the
software, but I've just heard from Paul and he's said he's happy
to let everyone have access to these videos for a limited time
only.
If you've never seen this amazing web site building software in
action now's your chance. These videos give you a real insight
as to why so many Internet marketers are now using XSitePro on a
daily basis.
I don't know how long he'll be making these videos available
for, so I highly recommend you check them out whilst you've got
the chance.
Click here to check out the videos.
I am not even sure if the page will still be live if you read
this post a little later so if you do get a "page removed"
message don't say I didn't warn you. Get them whilst you can!
I learned a lot from watching the videos, and think that you
will to. Click here to watch them free now;-)
Willie
Posted by Willie Crawford at 10:10 AM | Comments (0) | TrackBack
Free Teleseminar With "Dr.Adsense"
Joel Comm is a homeschool dad who has created a
passive 5 figure income per MONTH on the Internet.
Ever heard of Yahoo! Games?
Joel was the co-founder of this incredibly massive
game site!
Ever heard of making money from Google with what
they call Adsense?
He wrote the book on it. Literally. That's why they call
him "Dr. Adsense."
Well, Rhea Perry asked Joel to teach how he makes
money on the Internet at a special one-day workshop
on Thursday before the Entrepreneur Days conference
this August.
And being the nice guy that he is, he agreed!
To give you an idea of how easy it is to generate an
online income, he's going to give you a glimpse of
what's possible when he joins Rhea on a conference call
this Tuesday, June 13, 2006 at 8 PM Eastern Time.
To get the number for the call, click here.
You'll soon get an email with the number and pass code.
Make sure to call in early because space is limited.
If you have a computer kid in the house, make sure he
or she listens in on this call!
Willie
Click here to register now for the free call.
Posted by Willie Crawford at 02:11 AM | Comments (0) | TrackBack
June 10, 2006
Transcripts Of Some Great Interviews
The "In Search Of Heroes" blog has the transcripts posted from
some of the top online marketers. They make an interesting read,
and I don't just say that becuase my interview is posted there :-)
Check out: http://www.insearchofheroes.com/blog/index.html
Willie
Posted by Willie Crawford at 10:24 PM | Comments (0) | TrackBack
June 09, 2006
Your Very Own Cash Cow
Have you checked out Cash Cow yet?
You'll kick yourself if you don't check it
out! It's something that's going to easily
add six figures to my bottom line this year.
Discover how...
Click here ;-)
Willie
Posted by Willie Crawford at 09:20 PM | Comments (1) | TrackBack
Are You A Victim Of The SEO "Mind Crime?"
Interesting premise...
Click here to read more about the SEO MindCrime and what
the SEO experts are not telling you!
Willie
Posted by Willie Crawford at 06:25 PM | Comments (0) | TrackBack
Saturday Chores Are For Losers! Do This Instead ;-)
Saturday Chores Are For Losers!
I wanted to blog and let you know about something REALLY
special I'm involved with throughout the month of July. I think
you should get involved, too!
You know -- seminars can easily provide you with the turning
point in your success. That's why there are so many of them.
Still, seminars are expensive. Even if the seats are cheap (and
they rarely are if the seminar is any good), you usually have to
travel, book a hotel room, take time off work or take valuable
time away from running your business to attend.
Seminars are obviously worth the cost and trouble, or so many
people wouldn't attend them each month! But -- how do you pick
two or three seminars to attend each year and know you'll get
the most value for your money?
I believe I've found a solution! It's Alan R. Bechtold's
Saturday Success Seminar Series, a series of 16 live
presentations, from some of the top names in marketing and
business success, delivered directly to your computer via the
Web. In fact -- I'll be one of those experts and I want you to
invite me to visit with you personally, along with this great
lineup of other super-stars!
Four 60-90-minute presentations take place each Saturday for
four Saturdays throughout the month. That's more than 20 hours
of valuable in-depth information and tips and strategies. All
live, including live video, Power Point slides, software
demonstrations and more. All without leaving the comfort of your
home or office. All for a single low admission fee that makes
attending this event literally a no-brainer!
You can even access online recordings of every session for two
full months following the event!
Click here to check out all the details.
Then sign up right away! Seating IS limited and all seat sales
close June 30, 2006. You don't want to miss this! It's the best
reason in the world to push your Saturday chores aside for a
month that I've EVER seen!
I hope to see you and meet you personally during my session!
Working Hard To Make YOU An Online Success
Willie Crawford
Posted by Willie Crawford at 03:48 PM | Comments (1) | TrackBack
June 08, 2006
How To Make $28,000 Per Day Selling Info Products
How To Make $28,000 Per Day Selling Info Products
Copyright 2006 by Willie Crawford
NOTE: I just took the editorial (posted earlier) and
expanded it into an article. After looking at the editorial
I saw that it would take VERY little work to expand that
write-up into an article that I could then distribute
hundreds of places :-)
During the last 2 days of February 2006, and the first
week of March, 2006, I conducted a fire sale. I called it
my "Wedding Fire Sale" since it was conducted primarily
to pay for my youngest daughter's wedding. That fire sale
ended up generating over $80,000 in direct sales, and
another $25,000 in backend sales... all within a week!
A big part of the success of that fire sale was due to
the fact that I offered 2 new ORIGINAL pieces of
software during that sale. Now my secret...
I located 2 pieces of software that the owners were
offering Master Resale Rights to, and also offering the
source code to. I had my programmers improve BOTH of
those pieces of software, and then I put my own label
on the software and released them as my own products.
I'm convinced that this is THE FACTOR that made my
fire sale such a big success.
My fire sale earned nearly $28,000 the first day, and
nearly $26,000 the second day. That's how powerful a
fire sale can be.
For those not familiar with the "fire sale" concept, I
first learned about it after reading "Fire sale Secrets"
which was a part of Mike Filsaime's Butterfly Marketing
Course. You can read more about Mike's course at
http://ButterflyMarketing.net
Since the biggest factor contributing to the success
of my fire sale was new software products developed from
products I bought the resale rights and source code to
(and had modified) I wanted to point out to you a place
where you can get 10 different software products right
now (Master Resale Rights And Source Code).
The product is called SEO Cash Cow. The software all
focuses on different aspects of search engine
optimization, and building traffic to your website... a
very popular niche. Every webmaster in the world wants
more traffic to his website.
Take a minute now and check out SEO Cash Cow:
http://SearchEngineOptimizationCashCow.com
I own the package, and it's going to make me seven
figures in the coming year! You can do a lot with it
too if you grab it, and then roll out your own SEO
related products. Go ahead and get started on that
now: http://SearchEngineOptimizationCashCow.com
This is a VERY powerful secret that 99.99% of your
competitors will not use (if they even notice it).
It generated over $105,000 in sales for me in a week,
and is something that I will use over and over again.
If you don't take advantage of it, it's NOT because
I didn't tell you about it!
The "secret" is that people want to buy products
that are different. You can buy existing products,
rename them, change the products slightly, and you
have a "new" product." When I say change them slightly,
you generally want to tinker with the product,
identify things that you don't like about the product,
and then ask your coder/programmer if he can fix those
things.
I could point you to over a dozen software products
that I currently market (all selling for $197 to
$497 per copy) that were ALL created as described above.
Some costed me several thousand dollars in modifications
to get them into their current form... others only
costed a few hundred dollars :-)
OK, so now I've revealed to you one of the big secrets
of online software sellers. You can now enter that
"arena" too and sell a product that command hundreds of
dollars instead of less than $30 for your typical ebook.
I've actually shown you how I've generated six-figures
in a WEEK. Now that you know, you no longer have any
excuses. Heck, I've even showed you WHERE to get the
source code to new software products dirt cheap:
http://SearchEngineOptimizationCashCow.com
Now you're out of excuses for not also making $28,000 in
a single day or six-figures in a single week. If you're
still struggling with mindset though, I also have the
solution to that problem. I advise Internet marketers
who want to earn over $1 MILLION per year selling
information products. You can read what I teach them
at: http://BluePrintToInternetMarketingSuccess.com
My clients ALL reach their goals incidentally! I will
readily admit that part of that is that I interview my
potential clients first, and only accept those that I'm
convinced have sufficient follow-through ;-)
-----------
Willie Crawford has been teaching Internet marketing
for over 9 years. Take advantage of his uncanny insights
and experiences by subscribing to his free, information
packed newsletter at http://WillieCrawford.com/ezine.html
Posted by Willie Crawford at 09:06 PM | Comments (0) | TrackBack
My Secret For Making $28,000 In A Day and $26,000 The Next Day
From the editorial in today's issue of my ezine...
During the last 2 days of February and the first week of
March I conducted a fire sale. I called it my "Wedding
Fire Sale" since it was conducted primarily to pay for my
youngest daughter's wedding. That fire sale ended up
generating over $80,000 in direct sales, and another
$25,000 in backend sales.
A big part of the success of that fire sale was due to
the fact that I offered 2 new original pieces of software
during the sale. Now my secret...
I located 2 pieces of software that the owners were
offering Master Resale Rights to, and also offering the
source code to. I had my programmers improve BOTH of
those pieces of software, and then I put my own label
on the software and released them as my own products.
I'm convinced that this is THE FACTOR that made my
firesale a big success.
My firesale earned nearly $28,000 the first day, and
nearly $26,000 the second day. That's how powerful a
firesale can be.
Since the biggest factor contributing to the success
of my firesale was new software product developed from
products I bought the resale rights and source code to
(and had modified) I wantED to point out to you a place
where you can get 10 different software products right
now (Master Resale Rights And Source Code).
The product is called SEO Cash Cow. The software all
focuses on different aspects of search engine optimization,
and building traffic to your website... a very popular
niche. Every webmaster in the world wants more traffic
to his website.
Take a minute now and check out SEO Cash Cow:
http://SearchEngineOptimizationCashCow.com
I own the package, and it's going to make me seven
figures in the coming year! YOu can do a lot with it
too if you grab it, and then roll out your own SEO
related products. Go ahead and get started on that
now: http://SearchEngineOptimizationCashCow.com
This is a VERY powerful secret that 99.99% of your
competitors will not use (if they even notice it).
It generated over $105,000 in sales for me in a week,
and is something that I will use over and over again.
If you don't take advantage of it, it's NOT because
I didn't tell you about it!
Willie
Posted by Willie Crawford at 03:42 PM | Comments (3) | TrackBack
Avoiding Internet Marketing Burnout
Avoiding Internet Marketing Burnout
Copyright 2006 by Willie Crawford
Over the past 10 years, I've had dozens of friends,
who had successful online businesses, tell me that
they were going to quit the Internet marketing
business and do something else.
Over the past 10 years, I've gone to hundreds of
websites to discover that the owners of the sites had
left the online world... simply packed up and quit.
Some of them explained why they quit, others simply
allowed their domains to expire and quietly faded
away.
Many of the people, in both of the cases above, simply
experienced "Internet marketing burnout." They no
longer enjoyed Internet marketing and so they went
on to do something that they enjoyed more.
Let's briefly examine some of the causes of Internet
marketing burnout and perhaps address how you can
avoid it!
One of the most prevalent causes of Internet marketing
burnout, that I've noticed, resulted largely because
people were selling thing that they really didn't
believe in. They simply tired of trying to "convince"
people that they needed and wanted products that they
didn't honestly believe were a good value. They were
selling products that they made good money from, but
that they weren't convinced improved peoples lives.
The solution to avoiding the type of burnout described
above is very simple. Don't sell anything that you
wouldn't buy yourself. Don't sell anything that you
feel somewhat guilty about offering to others. It's
that simple. Get a sample of any product that you
are thinking about selling, examine it end to end,
and ONLY offer it to your market if you're convinced
that it will add tremendous VALUE to your customers'
lives.
A second thing that burns Internet marketers out ...
especially consultants and coaches, is dealing with
people who ask you for help but won't commit to helping
themselves. You throw your heart and soul into giving
someone the best advice that you have. You spend a
lot of time and effort helping someone to research a
project and come up with a great plan - only to have
them not follow through. That burns a lot of people
out over time.
The way to avoid encountering this type of burnout
is to be very selective in agreeing to work with
clients. Interview/screen them and confirm that they
have the habit of completing tasks. Confirm that they
have a strong enough "reason why" that they will
NEVER give up on a dream or a project. These are
the people you want as clients. These are the ONLY
people that I currently work with - because my time
is very limited and I only want to work with people
who are willing to help themselves. You should do
the same!
Many Internet marketers burn out after growing tired
of pushing product after product to a "jaded" market.
They see new products "coming down the pike" every
day, and they are asked to promote many of them.
Some can't resist this temptation. The problem
arises when they realize that MOST of their customers,
who buy product after product, NEVER actually use
most of them. This becomes disheartening and can
lead to burnout.
The solution is to be very selective and to only sell
things that that you believe in. Once you have a
product that you really believe improves your
customers' lives, don't just promote it for a week
or two. Develop a long-term plan and promote it
until it's no longer a timely and appropriate
product. Most of your customers will only buy that
product after hearing you talk about it over and
over again. So, do repeat mailings for the same
product rather than promoting 100 different
products. You'll find that more satisfying :-)
Many people burn out because what they're doing
online doesn't fit in with what they see as their
"purpose." When you do a job that has no real
"meaning" to you, you soon get bored or tired of
that job.
The solution is to do something that fits in
with something in your life that has meaning...
something bigger than just the act of making a
few short-term sales. As an example, I help
with a project that, on the surface, sells cookbooks
and is producing a television show. When you dig
deeper, the project (at http://TheDevotionalChef.com)
is helping to build and fund a homeless shelter...
perhaps two homeless shelters, in Baton Rouge
Louisiana. That project has a LOT of meaning and
purpose to me because I've known so many homeless
people... some whom have died largely as a result
of being homeless. I enjoy that project because
I can see the "good" that it's doing.
Not every project has to take on such significance,
but when one does it's a lot easier to see it
through to completion. It's a lot easier to
enjoy working on a project like that, even when
the going gets tough!
Another way to avoid Internet marketing burnout
is to take control of your time and lead a balanced
life. One of the elements missing from many
Internet marketers' (that I consult with) lives is
that they have no real social life. They spend
all of their time sitting in front of a computer
and interact with other people face to face very
little. That can turn you into a very lonely
place.
You can deal with the "lonely computer person"
syndrome by making a conscious effort to get out
and do things with neighbors, friends, and
relatives. You can also make new friends who share
your interest in Internet marketing by attending
more Internet marketing seminars and conferences.
You can form deep friendships at these events
as well as meet new potential business, and joint
venture, partners.
A good place to locate Internet marketing events
is: http://InternetMarketingSeminarSchedule.com
There may even be inexpensive seminars and
conferences within a convenient driving distance
from where you live ;-)
Another cause of Internet marketing burnout is
the feeling that you are not making any real
progress. This is often due to the fact that,
without a boss watching over your shoulders, you
have very little discipline and therefore VERY low
productivity.
The solution to the low discipline, low productivity
problem is simple... guard against things that decrease your
productivity such as instant messenger type programs,
hanging out in forums too much, playing games online,
etc. If you need to, eliminate... or at least schedule
when these things will fit into your day!
Take a course or read a few books on time management.
This will help you to see how others gain control
over their time, and get much more done. My favorite
book on the topic is by Dan Kennedy, and is called:
"No B.S. Time Management For Entrepreneurs - The
Ultimate No Holds Barred Kick Butt Take No Prisoners
Guide To Time Productivity & Sanity." I bought
a copy off Barnes and Nobles. Get a copy, read it,
and apply some of what Dan teaches... it will free
up an amazing amount of time for you.
While you're learning from Dan, also grab a free
3-month subscription to his newsletter. It
will continue helping you to get a grip on your
use of time, and also revolutionize your business.
You can get a free 3-month subscription at:
http://www.dk3monthspecial.com/best_offer Grab it
NOW ;-)
The final cause of low productivity that we will examine
is lack of focus and trying to do too many different
projects at the same time. You begin to feel overwhelmed
and that you are not getting ANY project finished. The
solution to this one is amazingly simple too..
Focus on one thing at a time and see it through
to completion. This gives you that much
needed sense of accomplishment AND also gives
you some cash flow. Half-completed products
can't be sold. After you've complete a given project,
only then do you allow yourself to even NOTICE
the next project.
I've just shared with you some common causes of
Internet marketing burnout, and how I, and my clients,
avoid them. Apply the appropriate ones to your
life today, and you can easily avoid this business
killer!
Willie Crawford has been teaching Internet marketing
for over 9 years. Take advantage of his uncanny insights
and experiences by subscribing to his free, information
packed newsletter at http://WillieCrawford.com/ezine.html
Posted by Willie Crawford at 03:21 PM | Comments (0) | TrackBack
Hard To Find 800 Numbers
"Secret" 800 Numbers!
I don't understand why some companies make their telephone number difficult to find. I suppose it is cheaper to rely on the Internet or e-mail for communication. But I think that's bad customer service.
Hard to Find 800 Numbers, is sgreat. It lists the "secret" 800 numbers for companies, along with notes on each one.
When I found this site, I didn't need to call anyone. But I knew that I would use it in the future, so I bookmarked it. I've returned several times. It's so much easier to find a phone number here than on most Web sites!
The site is at:
http://www.hardtofind800numbers.com
Posted by Willie Crawford at 11:04 AM | Comments (0) | TrackBack
June 07, 2006
Take Advantage Of Niche Web Directories For Lots Of Targeted Traffic
Here's a great article on niche web directories. You can
find lots of niche web directories by clicking here to go
to SelfPromotion.com (which is free)!
Niche Web Directories
Niche web directories are a great way for small online business
owners to list their information in a place where others in the
industry and potential customers can easily find them.
Directories group sites that are all related to one theme or
subject. What niche web directories would best suit your
business?
Niche Web Directories Versus Search Engines
Niche web directories are different from search engines in that
they are highly specialized. Go to a craft directory, for
example, and type in the words 'space travel' and you'll
probably come up with craft supplies to make planetary systems.
Very specific! You won't find NASA's website or scientific
analyzes of recent space shuttle flights in an arts and crafts
niche web directory. But go to space or science niche web
directory and you may find a link to the craft site that
specializes in making model space shuttles.
Niche web directories do relate to search engines in that
search engines rank them highly. Due to the intensity of
filtering that most directories apply to the sites that they
include, search engines highly respect them. This level of
respect is good for the page rankings of all the sites listed
in the directories. Getting your site listed in appropriate
niche web directories provides you with a one way link from a
reputable, highly ranked site and that's one of the most
important aspects of the page ranking formula for search
engines.
Traffic
When you get web traffic through listings on search engines,
you may or may not be what the web surfer was looking for. Yes,
there is the chance that the person didn't know that you existed
and, now that she does, will bookmark your site to return for
purchases at a later date. However, this is a big 'if.' Traffic
that you receive as a result of niche web directories will
generally be more apt to buy because a higher percentage of
them were looking specifically for you and what you have to
offer.
Partners and Competitors
Because niche web directories are based around themes or
industries, the editors are usually experts in the chosen
theme. This helps them to choose neighbor listings that are
relevant and high quality, minimizing spam entries and putting
you in good company. Just as a customer may search these
listings in hopes of finding everything he or she needs to,
you, too, can search them to check out your competition. What
else is out there? Who is competing for your target audience?
Perhaps you will see a niche within a niche that needs
attention and fill it.
Also, because links raise your page ranking with search
engines, niche web directories are a great way to find
companies who sell complimentary products and services with
whom you can trade links. If you sell antique car parts, you
may want to have a link page that includes links to antique car
show sites or fan sites for antique cars. Building up your links
to other relevant sites in your industry will help increase your
page ranking in search engines and will increase your traffic as
well.
Niche Web Directory Options
Some niche web directories are so focused on attracting the
most qualified sites that they will pay to list if you apply
and qualify. This is always a great sign of a specific,
reputable niche web directory. Some will also offer you
highlighting options like placing your website listing in bold,
brackets, or highlighting it for optimum visibility.
It's important that webmasters do not ignore the opportunities
that niche web directories provide. Exposure, especially in
this form, can do nothing but boost your traffic, boost your
sales, and boost your profits.
About The Author: Adrian Lawrence is the webmaster of Indexplex
a popular web directory http://www.indexplex.com site. Please
feel free to republish this article providing this resource box
remains intact with a working hyperlink to our site.
Internet Marketing Blog
Willie Crawford
Website Traffic
Homebased Business
Moneymaking Opportunity
Internet Marketing
Posted by Willie Crawford at 04:25 AM | Comments (0) | TrackBack
June 06, 2006
One Way To Find Popular Article Topics
Over the years I've written over 400 articles.
One of my favorite sites to submit them to is
http://IdeaMarketers.com
I get great traffic from them.
They tell you how many times a given article
has been viewed. On this page:
http://www.ideamarketers.com/library/topviews.cfm
they also tell you what the all-time most viewed
articles are. That gives you an idea of topics
that their visitors are most interested in.
You can see that two of my articles are number
66 and 67. The trick there is to get your articles
listed on the front page of the website. The 2
articles I have listed earned a lot of money from
direct sales.
Anyway, just though I'd share a great place to
submit your articles. Having said that, I just
noticed that I had submitted less than 70 of the
more than 400 articles I've written there. I need
to go back and submit a few more :-) As you go
through and decide which sites to submit your
articles to (using Article Submitter Pro), I would
recommend noticing the page rank. I tend to focus
on the higher PR sites, and it pays off, although
you can never have too many links pointing to you
from other sites!
Willie
Posted by Willie Crawford at 11:30 PM | Comments (0) | TrackBack
Learn How To Really Build Your List FAST!
Check out List FX!
This product REALLY tells you how to put your list building
efforts on steroids, AND at less than $10, this product is a
complete no-brainer. Keith includes some incredible MP3
interviews from some of the best online marketers I know.
Many of the interviewees are friends, and I KNOW that they
have personally built HUGE lists. Check out List FX by
clicking here.
Willie
Posted by Willie Crawford at 11:34 AM | Comments (1) | TrackBack
June 05, 2006
Tips for Promoting RSS Feeds
Here's an article I felt that many readers
would benefit from. Sharon really knows her
stuff.
Tips for Promoting RSS Feeds
by Sharon Housley
There is little argument from webmasters and publishers that
RSS brings in traffic. So once you've made the leap and
created a feed, how do you tell your visitors about the
feed?
1. Submit Your RSS Feed to RSS Directories.
This will not only increase the number of sites linking to
your website and increasing your link popularity, it will
also increase the RSS feeds profile. A number of RSS search
engines and RSS directories exist that allow you to freely
submit RSS feeds. Feeds are generally categorized and
grouped together by subject. Web surfers looking for RSS
feeds about a specific subject will often search the RSS
directories, to locate a feed that matches their specific
criteria. Topic specific RSS feed and podcasting directories
are also emerging. Choose a web feed's category carefully
and only submit relevant feeds to topic specific
directories.
A large list of directories is located at
http://www.rss-specifications.com/rss-submission.htm
Example of Topic Specific - http://www.realty-feeds.net or
http://www.religious-podcasts.net
2. Explain RSS
While you have finally figured RSS out, some of your
visitors may not have. The concept while brilliant, can be a
bit confusing for the beginner. The concept of RSS feeds
might be completely new to some of your website visitors.
Hence it is generally good practice to walk website visitors
through the steps of locating, subscribing and reading an
RSS feed. It is generally a good practice to include a page
on your website that contains a general explanation on RSS
and details how website visitors can subscribe to an RSS
feed.
Sample explanation page that can be used to on your website:
http://www.rss-specifications.com/rss-subscriptions.htm .
RSS specifications has authorized the replication of this
webpage. It can be republished, simply insert your RSS feeds
or otherwise customize the material to explain RSS to your
website visitors.
3. Graphic on Website
Since the conception of RSS, bright graphic flags have been
used to denote the location of an RSS feed. Now
instinctively, website visitors frequently look for a
colorful flag on websites. The looks of the flags have
changed but a variety of options exists. When you add the
image, be sure to link to the location of the RSS feed. Some
webmasters use chicklets to indicate the presence of feeds,
web surfers click on the chicklet that relates to their RSS
feed reader or news aggregator and the feed is added to
their list of feeds. Others feel that the volume of
chicklets simply add confusion, and opt for a single
relevant RSS graphic.
4. Press
As with any important addition to your company, it is
completely appropriate to send a press release to let the
media know you have RSS feeds available for specific
content. This will often garner a little attention.
Additionally, key news editors may opt to subscribe to your
RSS feed in order to stay abreast of your latest corporate
news. Considering the possibility of these subscriptions,
makes a press release to signal the availability of an RSS
feed simple common corporate sense.
5. Newsletters
Include a mention in your e-mail newsletter that content is
now available via an RSS feed. Many newsletters subscribers
appreciate an alternative subscription method and will
subscribe to a web feed as well.
6. Auto Discovery
Some of your website visitors might be web savvy. Be sure to
include an auto-discovery tag in the HTML header of each web
page. Many RSS Readers will automatically discover that an
RSS feed is available for specific content and notify the
website visitor and ask them if they wish to subscribe.
7. Brand a Newsreader
Distribute pre-loaded RSS readers branded to your company
name. The big benefit to brandable newsreaders is that you
can include all of your RSS feeds in it. Any downloaders
will have immediate access to your RSS feeds in the branded
news reader.
Brandable Readers - http://www.deskshare.com or
http://www.customreader.com
8. Blog
If you have a blog or know bloggers, be sure to share with
them that you have added an RSS feed for specific content.
Blogs are a great vehicle to spread the word. Marketers
instantly understood the power of word of mouth, but few
marketers understand the movement of blog to mouth. This
growing phenomenon has added credibility to online blog
endorsements.
In order to reap the benefits of an RSS feed, it is
important the feed be properly publicized. Taking simple
steps to promote an RSS feed will go a long way in ensuring
a feeds adoption.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
Keywords:
Internet Marketing Blog
Willie Crawford
Website Traffic
Homebased Business
Promoting RSS Feeds
Internet Marketing
Posted by Willie Crawford at 06:58 PM | Comments (0) | TrackBack
Are You Ignoring Your Customers' Requests
Are You Ignoring Your Customers' Requests
Copyright 2006 by Willie Crawford
Many Internet marketing experts will tell you that
the best way to find out what your customers want
from you is to ask them. While that may be true,
I believe that an even more accurate way is to just
listen to what they're telling you, and to what
they're asking you for.
To illustrate my point, I'll use a couple of
examples from one of my own niches... the recipe
and cookbook niche. If you already have even a
minor foothold in any niche, my experience should
be somewhat instructive.
In-case you're unfamiliar with my background, I
earn six-figures from a soul food cookbook that
I wrote and self-published. I wrote that cookbook
because my site visitors asked for it.
The full story behind my first cookbook is that,
when I first came online in 1996, I was told that
I should focus on a niche. After building your
typical "Internet marketing" site, which didn't
really take off immediately, I eventually decided
to build a site around the "soul food" recipes
that I learned while growing up on a farm in
North Carolina. I posted a few of my favorite
recipes online as search engine bait, and then
advertised affiliate products around the site
... usually with banners.
I was also told that I needed a mailing list to
bring visitors back to the site, and to stay in
touch with potential customers. With a recipe
site, it made perfect sense to me to create a list
where people could trade recipes. That list was
an immediate hit, and has been going strong for
over 8 years.
While the recipes sent out through the list were
primarily from site visitors, list members grew
to associate me with great recipes. They eventually
started asking me if I had a cookbook. I told
them "no" but that I would write one if they would
buy it. I also announced that I was taking advance
orders (to verify the demand). I had over 100
orders before I wrote the first word. That cookbook
has provided me, and my family, with a comfortable
living for YEARS!
Over the years, I tried to sell those site visitors,
and list members, a variety of different backend
products, but nothing sold as well as my cookbook.
For the last six years,list members have regularly
told me what my next few products should be, but I
wasn't really listening. List members regularly
emailed me saying that they loved my recipes, but
that they were on restricted diets. They often
asked if I had diabetic, low-fat or low-carb recipes.
They also often wrote to tell me that they'd been
diagnosed with high blood pressure, and asked if I
had any recipes for people with hypertension.
When I finally started listening, I knew exactly
what my next 4-5 products should be. They should
be versions of my cookbook featuring diabetic,
low-fat and low-carb recipes. I also needed to
write a cookbook for those with high blood pressure.
All of those cookbooks will be rolled out to my
list and sites within the next 2 months!
What's also instructive is that over the years I
built up this HUGE asset... people who have bought
cookbooks from me and then asked if I had more.
They were telling me what to sell them. They were
telling me that if I just offered them what they
WANTED they would buy it.
The above is just applying basic common sense
and a little bit of marketing know-how ...which
most Internet marketers already possess. Let me
share with you a few more insights that you probably
already have but are not using.
1) The easiest way in the world to make more money
from a proven, profitable niche is to "go deep."
Produce multiple episodes or versions of the
product. That's what movie producers do. That's
what traditional book publishers do. Look at the
"Chicken Soup For The Soul" series! That told me
that if I produced additional versions of my
cookbook, it would sell. My list members also
"told" me that.
The way that I will apply this is by re-labeling
my first cookbook "Volume 1" during the next
printing. Then, I will introduce "Volume 2" and
as many volumes as the market will bear over the
years. Labeling the original "Volume 1" tells
my customers to look for additional volumes. It
sets up collectors to collect the complete series.
Speaking of collectors, another version of your
product that you can release is a limited collectors'
edition... if appropriate for your marketplace.
The co-producer and host of the television
cooking show that I'll tell you about later is
doing just that. At my prompting, he's released
a "Limited Edition Autographed Version" of his
cookbook, "The Devotional Cookbook." You can
see how he did that with my help at:
http://Chitterlings.com/devotionalcookbook.html
What will make the limited editon of the cookbook,
in the example above, sell out really fast is the
fact that it really is only being released in a
very limited quantity, and that a television
personality is autographing copies. Ask yourself
how you can apply a similar idea to your product.
I'll admit that this idea isn't something that I
dreamed up... it's somethings that I heard a
speaker use as an example at a seminar. All I did
was have my client APPLY the idea!
2) Go deep by offering more versions of your basic
product. For example, with my cookbook, I offer
it in PDF, print, and on CD. In a few months
many of my recipes will be available on DVD since
I will share them on a television cooking show that
I'll be co-producing.
My mentors long ago told me that I needed not only
a cooking show, but a full line of spices and
sauces. Instead of listening to them, I went off
in search of more exotic markets... largely
ignoring the hungry market that I already had
(pun intended).
It took one of my clients, coming to me with an
idea for a cooking show that he had, to get me
into the television business. When you really
think about it though, producing a cooking show
is just repackaging the information that I already
have into a different format.
Listening to my market, will not only allow me
to triple my book sales, it will also generate
millions when the show is nationally syndicated.
The show is just beginning production now, but
will grow rapidly. You can follow our progress,
and learn from the process, by frequenting our
blog at: http://TheDevotionalChef.com/blog
You can also see how I develop and market a
full line of cookbooks and related products by
visiting my cooking site at:
http://Chitterlings.com Go ahead and join the
mailing list, as this is where I announce new
products and site news.
A few people may ask why I share so much of what
I'm doing in my cooking niche with you here. You
may wonder if I'm not afraid of competition. The
fact is that there are MILLIONS of webpages out
there offering free recipes, yet I earn six-figures
selling them. The fact is that there are thousands
of people who have written cookbooks and are having
difficulty selling them. I don't have to worry
about competition because by studying Internet
marketing I have learned how to dominate my niche.
What should you do with the information that I've
just shared with you? Ask yourself how you can apply
it in your niche. Ask yourself if your site visitors
and subscribers aren't already telling you what they
want to buy!
Once you discover that your product is a hit with
the marketplace, listen to them as they tell you
how to improve the product, and how to sell more
things to them. Instead of going off looking for
new and more glamorous markets, serve the one that
you've already mastered. Apply the many marketing
techniques you already know to your existing niche.
It will pay off handsomely!
---------------------------
Willie Crawford has been teaching Internet marketing
for over 9 years. Take advantage of his insights and
experiences by subscribing to his free, very popular
newsletter at http://WillieCrawford.com/ezine.html
====================================================
Keywords:
Internet Marketing Blog
Willie Crawford
Website Traffic
Homebased Business
Moneymaking Opportunity
Internet Marketing
Write A Cookbook
Posted by Willie Crawford at 03:58 PM | Comments (0) | TrackBack
Willie Crawford Interview At Guru Spotlight
I recently did an interview with Steve Schwartzman for his new
site "Guru Spotlight." Robert Plank just sent out a note to his
list this morning telling them about the interview so I though I'd
just post Robert's announcement here...
My good friend Steven Schwartzman has just finished interviewing Internet Marketing Guru Willie Crawford.
Willie Discusses How To Succeed Online, How To Avoid Distractions, How To Conduct Market Research, And Much Much More...And It's Yours FREE!
http://www.GuruSpotlight.com
Steven sat down with Willie for 2 hours and asked him all the questions you've wanted to ask!
Here are just a few of the things they talked about:
-What you must do immediately to succeed online
-Why you have to find a mentor immediately
-How to locate the most profitable niches online (it's not what you think!)
-How to conduct market research online and offline
-Why your competitors are actually your ideal partners
-What kind of products are the best for joint ventures
...and so much more!
I loved the interview, and I'm sure you will too.
Get it for free while you can.
Posted by Willie Crawford at 06:59 AM | Comments (0) | TrackBack
June 03, 2006
Rate "Git Off The Porch" At Amazon.com
Many regulars to this forum have read my autobiography, "Git Off The Porch" which I sell from my own site at http://GitOffThePorch.com
I sometimes pass out copies at seminars instead of a business card.
If you've read the book, I would appreciate it if you could either drop by Amazon.com and leave your comments, and/or email your feedback/testimonials to me at willieDOTcrawfordATgmailDOTcom.
Thanks for any feedback you provide. You can never have too much feedback or too many testimonials.
Willie
Posted by Willie Crawford at 12:54 PM | Comments (0) | TrackBack
June 02, 2006
Social Bookmarking - The Good, The Bad and The Ugly
I told you earlier about a course and some software that allows you to take advantage of social bookmarking (Tag and Pinging) to increase traffic to your site and increase your sites page rank. Sherman Hu, over at WordPressTutorial.com shared his thoughts on this new craze.
Sherman basically cautions that this has the same potential to be abused as blogging and pinging suffered with the result that abusers can spoil a good thing for all of us. You can check out Sherm's blog at: http://www.wordpresstutorials.com/wordpress/blog/
Willie
Posted by Willie Crawford at 07:17 PM | Comments (0) | TrackBack
Tag and Ping - The Next Generation of Blog And Ping
I've spent much of today reading about Tag and
Ping, and playing with a piece of software that
makes it incredibly easy.
I'll write a review of this fantastic product
in my ezine with the next week or so, but I did
want to let you know now that I give it 2 thumbs
up. I have a lot of VERY important sites that I
work very hard to get high search engine rankings,
and lots of free search engine traffic. This
product is making that a lot easier.
Be looking for my review, and in the meantime,
click here to check it out.
Willie
Posted by Willie Crawford at 04:10 PM | Comments (0) | TrackBack
Free Networking And Brainstorming Call This Saturday!
This Saturday (and most Saturdays) I host a free
networking and brainstorming call. On these calls,
I get together with dozens of savvy Internet marketers
to discuss whatever marketing issues (questions)
you may have. We use one of my bridgelines and I
generally leave the lines open.
Anyone on the call can ask a question, make a comment,
offer an insight, etc.
On some of the calls we do site reviews. When we do
this, I generally send an email to everyone registered
for the call a few days beforehand with a list of the
2-3 sites we'll review on that weeks call.
You can register for free to be a part of these calls
at: http://WillieCrawford.com/free-brainstorming-calls.html
The calls are usually held at:
12 Noon - 1:00 PM Eastern Standard Time
11AM - 12:00 Noon Central Standard Time
10AM - 11:00 AM Mountain Standard Time
09AM - 10:00 AM Pacific Standard Time
If I didn't list your time you can confirm it at:
http://FriendsOfWillie.com/3june06-teleseminar.htm
Register for the next call at:
http://WillieCrawford.com/free-brainstorming-calls.html
You'll get an autoresponder message with the dial-in
number and access code, as well as instructions on how
to submit your site for a free site review.
This weeks call will not review and sites, it will be
open discussion... Q&A.
I look forward to having you on the calls.
Willie
Posted by Willie Crawford at 11:15 AM | Comments (0) | TrackBack