LIMITLESS
MARKETING November
11th, 2002
ISSN: 1525-8459
PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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Editorial:
Hi,
This will be a powerpacked but quick issue of Limitless
Marketing Ezine. I'm traveling home from the Internet
Marketing Power Workshop and am busy putting together my
notes. This is actually the issue I had planned on sending
out late last week but got so wrapped up with the workshop
that I am just now getting the opportunity to send it.
This was a really exciting workshop. Just listening to
Jonathan Mizel reveal how he drive millions of free hits
to his site or send out millions of emails to opt-in
subscribers is truely amazing. Listening to Marty Foley
tell how simply changes to your order process could
easily double you orders makes you entirely relook at
your order process. Bob Silber explaining how vunerable
we are to certain laws affecting ecommerce and how we can
protect ourselves is sort of scary. Believe it or not, just
selling a $10 ebook can open you up to hundreds of thousands
of dollars in liabilities. Listening to Armand Morin
tell how me produced over $ MILLION dollars in sales in 12
weeks from a simple software product that he didn't even
write, show you just how easy it really is.
I could go on and on, but I won't. This issue contains
the article I planned on sharing with you form last week.
I will share more of my notes from the most powerful
workshop I have ever participated in in my next issue.
Since I am behind in publishing I plan on getting that
issue to you at the end of the week.
If I apply half of what I learned in this workshop, I'll
easily earn over a million dollars on-line in the coming
year. The information was that powerful! The entire
workshop was recorded, and as soon as the editors and
recording people make copies available I'll let you know
how to get them. This information will transform many
lives. It will transform mine and take my business to the
next level. I know it will do the same for you.
This issue I do have 2 articles I've written that I know
you will enjoy AND get a lot out of!
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Feature article #1:
How I Squeeze 26 Hours Out Of Every Day!
Copyright 2002 by Willie Crawford
If you're like me, good time management skills and tools
are an absolute necessity. We often have so many "alligators
snapping out our heels" that we don't know where to start.
Here's my "extreme time management system." Adopt it as
your
own and you'll feel like you've gained several hours a day.
It's how I squeeze 26 hours out of every day.
The system calls for extreme organization and a lot of
discipline. It's NECESSARY for me. This is the system that
allows me to run an affiliate program, manage 22 websites,
publish a weekly ezine, publish 2 daily niche lists, visit
an average of 15 discussion forums a day (3 of which I help
moderate), write 2 new ezine articles per week, process over
800 emails a day, do off-line consulting, fit in a daily
workout, and still find time to spend with my family and
friends.
The system has 2 parts - organization and discipline.
First the discipline. The discipline is nothing more than
following a few simple, self-imposed rules. These rules are:
1) Whenever opening any email (or snail mail) process it
right then. That simply means replying to the email or adding
it to your "to-do" list (in a specific place) if it
will fit
into your schedule better later. Make notes in your organizer
of any correspondence that may need tracking. Add any new contact
to your contact database if appropriate. If the email contains
a gem for an article or post, make a note in your organizer or
even make an online post. If the email contains any data you
will need to refer to later such as website urls or passwords,
enter them into your cross-referenced database.
Every time that you read an email, you have to decide what
needs to be done with the information. Making and acting on
that decision once is an amazing time-saver! If you don't do
this, then you have to go through the exact same decision
process the next time that you examine the email.
2) Whenever presented with any task, ask if it makes sense
for you to do it or if you're better off hiring someone else to
do it. We have to recognize our skills and get others to do
those things that would cost us too much time and energy.
Some things are better done by professionals we can hire or
even family members we can get to pitch in. Learning to
delegate and "farm out" chores is essential to getting
any
significant job done.
3) Identify what are the most important tasks you need to get
done FIRST and then do first things first. Balance is also
necessary here because things like exercise and maintaining
personal relationships must be priorities. I schedule these
right into my day. I print out my to-do list and refer to
it often to avoid getting sidetracked.
4) Learn to say no when appropriate. Realize that with this
system you can do much more in the same time but, there is a
limit to what you should obligate yourself to do. Don't
get into the habit of taking on more obligations than you can
possibly accomplish. As you get known online you will soon
discover yourself being asked to review numerous websites,
ebooks, and pieces of software. Politely decline when you
have all you can currently handle. This allows you to
focus and get more tasks actually completed!
After mastering the discipline required, organization is a
MUST. I have one primary tool that keeps me extremely
organized. It's a piece of software called the Internet
Information Manager. If you have ever spent half an hour
sifting through emails looking for a url or password you'll
find this tool an answer to your prayer. If you have ever
searched frantically for an email so that you could
intelligently respond to another email, you will appreciate
this tool. If you have ever tried to remember the name of an
individual, website, or ezine associated with a particular
project, you'll absolutely love this tool.
What is this Internet Information Manager? It's a piece
of software you install on your computer that allows you
to store all of the information you use frequently in one
place. Everything from projects, to articles, to contacts,
to website urls are stored in a cross-referenced database.
It is my big organization and productivity secret. I've
used it for a while - as I tinkered with the beta version.
It's now such a part of my daily system that I wonder how
I ever got along without it. If my computer is turned on,
this tool is open. You need a similar tool. I use it to:
- Keep track of all ongoing projects
- Manage my to do lists
- Store all of my contacts. These contacts are cross
referenced so that with the click of a button I can go
to an associated affiliate program, website, ezine, ad
campaign, searchengine, or project
- Start an email in my default email program with the
click of a button
- Launch my default browser and whisk me to my favorite
discussion forum. This is how I jump from forum to forum
at dizzying speeds. A cable internet connection helps
too :-)
The key to the system being so productive and so easy
to use is that it's all cross-referenced. So as I surf
the boards and come across an idea for an article,
a project, or some research data, I can quickly plug it
into the appropriate place in my database. This keeps
the information always at my fingertips. When I am ready
to write an article or complete a project, all of the
data is in one place (waiting to be processed).
The other productivity tool that is a must is email
filters. Most email clients allow you to easily filter
your incoming email into folders you create. Use this
feature to store emails on a specific topic, or specific
groups of people all in the same folder. Use it to filter
all incoming ezines into one place, all orders into one
place, all personal email into another place. I transfer
data from most of my email to my Internet Information
Manager, but I store the original email in my email program
(Pegasus).
Similar to filters are email aliases. Create special
email addresses for specific purposes. It difficult to
get all of your contacts to use the correct address but
this is a real time saver. For example, if you have an
assistant that handles your mailing list, use an email
alias to send all of those emails directly to them. There
is no need for you to waste time reading emails you don't
need to read if you have properly trained your assistants.
Train them, empower them and then trust them to get it done.
Speaking of training - it is another tool for increasing
your productivity. Learn to really use software you
know you will frequently use as soon as practical. You'll
discover many tasks this software can help with that you
would otherwise miss. Also consider time spent training
an assistant to properly do a task an investment. Avoid
the temptation to just do it yourself. It will save you
much more time in the long-run and frees up your time to
do the things you should be doing.
I've shared with you how I squeeze an inordinate amount
of work into my day (when necessary). I'm also careful
not to overload myself and damage my health. This is also
something you need to watch. Success at the expense of
your health and happiness is not success in my estimation.
Adopt this system today and you'll soon be amazed at
what you can accomplish in very little time. You'll
also be pleasantly surprised at the amount of free time
you find. The Internet Information Manager was created
by my very good friend Gary Knuckles. Grab a copy now
at: http://williecrawford.com/cgi-bin/tk.cgi?garyk
------------------
Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
on-line business: http://williecrawford.com/
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**** Ad Contest ****
Each week we select one subscriber and give them a free ad in
this ezine. To enter simply copy the top sponsor ad and email
it to: contest@williecrawford.com
The winner of this weeks ad contest is: Cherie Morrison!
Cherie, send in your 60 word or less ad, formatted to 65
characters per line and we'll run it as soon as practical.
The ad is subject to our editorial scrutiny as we are picky
what offers we present to our subscribers :-)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Feature Article #2:
All Aboard The Hype Train
Copyright 2002 by Willie Crawford
Are you not achieving the level on on-line success that you
desire? Are you not making enough sales for the products and
services that you promote? Are you having trouble finding that
program that's going to give you that BIG break? Are you still
looking for that "silver bullet?" If you answered yes
to all or
most of the above questions then your problem may be that you are
riding on the "hype train."
What exactly is the "hype train?" It's a term I coined
to
describe the ride taken by people getting pumped up (excited)
about every great product they read about. They haven't yet found
that product that's making them incredible riches. They jump from
product to product searching frantically for that one product.
They jump from car to car on a train that's taking them nowhere!
You need to be aware of how the hype train works so that you
don't get on for the most futile ride of your life!
The success of the hype train is fueled by a number of human
faults. The biggest one that I've noticed is what's termed the
"herd mentality." This is very noticeable in the
"internet
marketing" arena.
Humans are reassured when they see others doing the same things
they are doing, or doing things that they are contemplating.
That's part of why testimonials work in advertising. We are not
sure that we are about to make the correct decision, but we get a
warm fuzzy when we see those we believe are savvy individuals
making the choice we are contemplating.
If those we follow are making good choices, that can be good....
it saves us the trouble of doing all of our own research.
Where the herd mentality gets us in trouble is when we let fear
of missing out cause us to take action. If we read about a new
product or service and get involved because we fear that
hesitating will cause us to totally miss out, we often make bad
decisions.
We fail to reason that if a product or service is really that
great, the demand will still be there tomorrow and we do have
time to "sleep on" the decision. If the market is so
limited that
thinking about it for a day or two will cause you to lose out,
then you should probably pass anyway!
As we contemplate our decision to get involved in promoting a
product or service, hype often rears it's ugly head.
I define hype as things designed to get us so excite about a
product or service that we don't examine it objectively. Laws and
standards often keep the hype from being blatant lies. Instead,
the positive points are emphasized and the negative aspects are
never presented.
An example of this is when an affiliate program manager tells of
the affiliate making $10,000 a month. If he fails to mention that
this affiliate is not "average" and gives the
impression that
many, many affiliates are achieving this income level, then it's
"hype."
Hype is used in the internet marketing arena and many others
because it works. People have to see the "potential" in
an
opportunity. If an affiliate program manager spent a lot of
effort emphasizing that most affiliates never make any sales, he
would get very few signups. It doesn't matter that the reason
most affiliates for many programs never make any sales is that
they never do anything to promote the product.
Those drawn to the hype often enthusiastically embrace what
appears to be a really promising product or service. As soon as
they get on the train and get settled in for the ride, they look
over at another car and see another business opportunity that
they can't afford to miss. The herd mentality kicks in and they
jump into the next car. As the train chugs along these people
jump from car to car.
All of this unfocused activity rarely produces significant
results and the person soon dozes off to sleep.... tired and
disillusioned. He awaken day after day and continues his frantic
jump from car to car never seeing how unproductive it all is.
How do you avoid taking a ride on the hype train?
You take a hard look at any product or service that you are
thinking of promoting. You look for real value and long-term
potential. You confirm that it's not just a product that in a
week will be old news and will have left a lot of disappointed
purchasers in it's wake. You acknowledge that the true path to
earning a decent living on-line is marketing products and
services that deliver real quality and value.
Delivering real quality and value produces repeat customers, and
this gives you a steadily growing income.
Now that you are aware of the hype train, you can avoid the ride.
You can ensure that you don't help finance a train that only
leads many to terrible train wrecks. Now you can look for that
gravy train that is on the true track to long-term business
success. It's at the same station, you just need to make sure you
get on the right train.
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Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
online business: www.williecrawford.com
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