PUBLISHER: Willie Crawford willie@williecrawford.com
P.O. Box 636, Valparaiso, FL 32580
Phone 850-651-3527/3594
Fax 850-651-3527
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In This Issue:
20 Simple Things To Do Today To Dramatically Increase
Your
Website Sales
by Willie Crawford
Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs
by Marty Foley
Our Exciting Spot The Doubles Contest
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here's How I Added Over 11,000 Subscribers To My Course - Fast!
These are highly-targeted, responsive new subscribers. If you'd
like to build your list really fast, check this out:
http://williecrawford.com/cgi-bin/tk.cgi?subs
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Presenting..........
Our *Incredible * Spot The Doubles Contest!!!
One of the ads in today's issue appears twice. Find that ad
and email it to us at <mailto:doubles@williecrawford.com>
We
will pick a winner every week from all correct entries received.
The winner gets his 50 word or less ad run free in an issue of
LIMITLESS MARKETING EZINE (a $40 value). We also post the website
url of the winner here, so be sure to include your url with your
entry.
This weeks winner ... James Terry
James, please send in your ad as soon as pracical and we
will start sending orders your way.
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20 Simple Things To Do Today To Dramatically
Increase Your
Website Sales
© 2002 by Willie Crawford
Need to increase your website sales? There are major things
you can do which often produce incredible results. Things
like having your entire website professionally rewritten.
However, there are many little things you can do which also
generate increases in sales. Through a process of continuous
testing and making continuous improvements you CAN increase
sales! Combined, the results from making simple improvements
can be more impressive than from making the major changes.
Today I'd like to offer (in no special order) 20 simple
things you can do to improve your website sales . Next
week
I'll offer 20 more tips.
1. Review your product lineup. Ask yourself what is selling
and what isn't and honestly examine why. If a product simply
isn't
needed don't waste your time promoting it. If a product is
producing very little revenue for you, find another product
to promote. Devote your time and effort to products that are
producing for you. Don't be too stubborn to admit that
perhaps you chose the wrong product to promote in the first
place.
2. Revamp your ezine's welcome message to reinforce the
decision to subscribe and perhaps introduce one of your
products. Don't turn the welcome message into a sales letter,
but do start familiarizing your subscribers with your product
lineup. To reinforce the decision to subscribe, perhaps give
the new subscriber an unannounced gift (make sure it is of
real value). I also include a sample copy of my ezine with
the welcome message. This really serves to confirm what the
subscriber will be getting each issue and if it's not what he
expected, he should unsubscribe. You do want targeted
subscribers and you don't want list members who don't want to
receive your material.
3. Review your ezine's unsubscribe message. Since you WILL
get unsubscribes, make the confirmation message a positive
experience. Perhaps provide another bonus, some useful tips,
or tell them about a special you are running. This may be
your last contact with this subscriber so use it wisely
(without annoying the person).
4. Follow up purchases with an unexpected gift. Your
customers are so use to having lots of sometimes useless
bonuses promised to them that it is a pleasant surprise when
they get an unexpected bonus that is really useful to them.
Several well-know mentors of mine use this "under-promise
and over-deliver" model. It dramatically reduces "buyer
remorse" and reinforces the decision to buy your product.
Using this technique you are well on your way to building
lots of repeat sales. Satisfied repeat customers often make
many large purchases :-)
5. Review your order handling process - from the web copy
through to the delivery of the product. Place an order and
have others place orders to evaluate the experience. Look
for points in the sequence where a prospect might be turned
off. Is there something about any page in the sequence that
might generate doubt or negative feelings in the prospects
mind? A significant number of customers abandon orders at
the order form or during the checkout process. Examine
yours closely to reduce this happening on your website. Make
sure your order process steps the customer through
step-by-step while providing continuous reassurance.
6. Join image-enhancing organizations such as the Better
Business Bureau or the International Council Of Online
Professionals. To be accepted as a member of either
organization requires that you ascribe to certain
professional and ethical standards. You must also maintain
a very high level of professional business standards to
remain a member of either organization. Your potential
customers will be reassured when they see that you conduct
your business at this level of professionalism. Membership
in such organizations pay for themselves many times over.
7. Look for broken links on your site. Having webpages load
with broken images or having a visitor get a lot of file not
found messages can create a negative impression. Your web
logs should reveal "file not found" hits. Fix these to
improve sales. Also, periodically surf your site to confirm
everything on your page functions as you intended. This is a
good chore to get one of the kids to do :-) There are also
software programs and services which check for broken links.
Use these!
8. Focus on fewer products. If you try to promote too few
products and "spread yourself too thin" you will generally do
a poor job. Instead really get to know all of the features
of your products and also get to know all of the promotional
tools available for that product. If you are marketing
affiliate products, there should be lots of tools for you to
use in your promotions. Test a variety of these tools and
stick with the winners. It's much easier to rave about and
market a product that you know inside-out.
9. Include inserts with physically delivered products. If
you have any products which are actually mailed to your
customers such as hard copy books, cassettes, etc. make sure
that you include a brochure or flyers for other products in
the package. These customers are your best prospects for
repeat sales. When they open a package they've been waiting
for, and are thrilled with the product, they are instantly in
a receptive buying mood. As an example, I sell cookbooks from
one of my websites. I offer both ebooks and hard copy.
With
each hard copy shipped I include a flyer encouraging
purchasers to consider giving copies of this book as a gift.
I also encourage purchasers of the books to order copies of
video cassettes demonstrating many of the dishes. It works
like magic.
10. When you get new subscribers or customers make sure your
"thank you page" offers them a path to continue experiencing
your site. Perhaps you offer them some other special report,
tell them about a product you really love, offer to up-sell
them, or offer free access to a customer-only section of your
website. Suggest where the customer should go next -
instead of just leaving them "hanging."
11. Consider offering the option to phone-in orders. If
your volume and profit margin justifies it, maybe you want
to use a full-time employee or answering service to take
orders over the phone. Many customers are uneasy about
entering their credit card information into a webpage but
don't hesitate to give it over the phone. Hearing a voice
on the phone is reassuring. If your merchant account
agreement allows this and you're equipped to key in orders
don't discount this option too quickly.
12. Consider offering the option to fax in orders. If you
don't want to have a full-time order taker sitting around,
this may be a good option. This also gives you a hard copy
of the order, along with a signature, which some credit card
processors require.
13. Consider offering the option to mail in orders. This
is another option you should not overlook. Some customers
will not have credit cards but may want to order using a
money order or check. I get a steady flow of mail orders,
and the joy of opening letters containing orders never seems
to go away.
14. Re-examine your price. Sales often increase
dramatically when you make minor price changes. Perhaps
raising your price will imply a higher quality to your
prospects and therefore increase sales. Maybe lowering your
price slightly will increase sales revenue by more than the
decrease in per-unit profit. This is a point that it
generally makes business sense to test.
15. Stop offering so many freebies! Ask yourself if you want
customers with money to spend or those who aren't willing to
pay for quality products and services. If you want to attract
primarily "freebie seekers" then you need to have a system for
eventually converting them into some type of revenue stream.
You must pre-qualify your prospect even when giving them
something for nothing to confirm you are reaching the ideal
customer.
16. Make sure your promotions are really targeted. Begin
by
writing our a description of your ideal target customers.
This ties in with number 15 somewhat. You may even go as far
as stating in your ad the type of prospect you don't want.
Many marketers of high-end items do this. It saves a lot of
resources and allows them to focus on prospect who want what
they offer, can afford what they offer, and are willing to
purchase what they offer. Factor this philosophy into your
marketing plan.
17. Have a trusted advisor review your web copy and/or ad
copy for credibility/believability. This advisor should be
familiar with copy writing and with your industry. You
should seek honest unbiased feedback. We often overlook
obvious flaws. It's a common practice to ask for site
reviews on discussion forums. The drawback to that is that
you may get opinions from those who aren't qualified to
offer good advice.
18. Make sure you have a call to action. Your website or
sales letter should stir your prospect into a buying frenzy.
It should also tell them exactly how to order. It should
tell them to click the link or pick up the phone or print
out and mail in the order form. Many people must be given
specific instructions before they take action. Tell them to
do it now.
19. Review your guarantee. You should only market product
that are of sufficient quality that your buyers are unlike
to be dissatisfied. Therefore you should offer a very
strong guarantee. Guarantees which have a lot of conditions
or reservations only build doubt in the prospect mind. "No
questions asked, 100% money-back guarantees" generate
substantially more sales and do not increase returns.
Longer guarantees also tend to reduce returns since the
customer does not feel an urgency to decide if he's satisfied
with the product.
20. Make sure your ezine and website tie together and work
synergistically. An ezine that reminds prospect to revisit
your website and tell them about new products or features
tend to increase sales. Websites that encourage ezine
subscriptions give you a tool for staying in touch with
visitors who would otherwise never return to your site.
In the next issue, I'll give you 20 more tips for increasing
your website sales. For now, carefully consider each of the
above tips. Those that are appropriate for you should be
implemented right away. Some of these will give you
immediate, measurable results. Take action today to make
your business a super success.
Drop by our discussion board today to discuss this article.
It's the place to discuss growing your business:
<a href="http://williecrawford.com/cgi-bin/index.cgi">
http://williecrawford.com/cgi-bin/index.cgi
</a>
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Webmaster or Web Slave? Time Saving Tips for Cyberpreneurs
Copyright Marty Foley, ProfitInfo.com
Time is money in your online business, just as in the
offline business world.
Problem is, the typical Internet entrepreneur is in a race
against time: Often snowed under with many things to do,
trying to achieve maximum results (income) within the
precious, very limited time available.
Especially if you're holding down a full-time job while
trying to launch or expand your Internet business in your
spare hours, you've got precious little time to waste.
If care isn't exercised in the way we spend time online,
our personal and family life can suffer, not to mention
bad financial consequences.
To add to that pressure, family members may resent the
amount of time spent on our venture, versus the limited
income it may initially earn.
As the author of an audio program on time management, I'm
going to share with you some proven time management tips,
which have been adapted to running a business online.
I can't promise you more than 24 hours in your day, but
I'll share practical tips to help you work smarter and
more profitably online - instead of longer or harder.
Two primary keys to making the most of the time we spend
online are:
A) Being selective, and
B) Staying focused.
We must be SELECTIVE, because there are an infinite number
of things we can spend our online time on, which will not
yield productive results.
We must stay FOCUSED, because any of an infinite number of
things can easily distract us from getting more important
things done.
That brings us to the first step of effective online
time management...
1) Set Goals
If you don't know what your final destination is, how can
you ever take action toward getting there? Hence, the need
to set goals.
The goals you set for your online business will vary,
based on which stage you're at and which direction you
want to go from there.
It helps to write your goals down and periodically review
them. Many feel that this better enables your subconscious
mind to help you work toward your goals.
2) Keep and Use a Prioritized To-Do List
Keeping lists may seem simplistic, but the most productive
top-achievers are typically methodical users of To-Do
lists.
Be sure to rank each task on your To-Do lists by priority,
such as high, medium or low. As you tackle the items on
your list, always tackle the highest priority tasks first,
and those of lower priority as time allows. Obviously,
your highest priority tasks will correspond with the
achievement of your highest priority goals.
I've found that a 3-ring binder kept near my computer is a
good place for organizing To-Do lists, project notes, and
other frequently used online information, within easy
fingertip reach.
Once your goals are set, you'll know exactly where you're
going (and what to stay focused on), and when you use a
prioritized To-Do list, you'll have a step-by-step plan
for reaching your destination.
3) Exercise Self-Discipline
The best time management system in the world is worthless
if we don't exercise self-discipline.
It's so easy to log on to the Net, just planning to "check
your email," and before you know it, get distracted by
other things and end up spending much more time on things
we hadn't planned, and wonder where the time went.
I know, I know: It's easier said than done, but exercising
self-discipline helps us stay focused and avoid wasting
time or getting distracted on less important activities.
If you can stay focused on the most important tasks (which
you've identified by setting goals and prioritizing your
To-Do list), you'll see greater results from your time and
effort.
4) Automate Where Possible
I have written much more on this topic than the limited
space in this article allows, but let me mention a few
tools that aren't new to online marketers, but whose
time-saving value is often overlooked:
*Autoresponders
Autoresponders are very useful tools for automatically
filling your prospects' requests for information on your
products and services, non-stop, 24 hrs of every day of
the year.
*Email Filters
The "filters" feature of good email programs such as
Pegasus and Eudora Pro make the automation of many email
activities a snap. If you're not using them, you don't
know what you're missing.
~ Pegasus: http://www.pmail.com/
~ Eudora Pro: http://www.eudora.com
5) Periodically Analyze Your Business
In our quest for more value from the time we spend in our
online businesses, it helps to stand back and periodically
analyze which activities have been working - and which
haven't.
>From there we can give more attention to expanding what's
been working, and tweak, change, or eliminate what hasn't.
We can thus progressively see more profitable results from
the time spent online.
Conclusion
If you want to get maximum benefit from the limited time
you have to accomplish things in your online business, or
any other area of life, you must manage your time well.
When you do, you'll achieve more, and you'll look back on
your work with the satisfaction of knowing that you got
the most important things done, instead of looking back
with regret.
As Benjamin Franklin said: "Dost thou love life? Then do
not squander time, for that's the stuff life is made of."
More Helpful Resources...
Marty Foley's Internet marketing techniques and resources
have helped set the standard in e-commerce, and are often
imitated by other famous online marketers. They can truly
help you succeed online:
===> http://profitinfo.com/cgi-bin/v3.cgi?PI217
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"I Had Been Overweight For 14 Years, So... My Friends Could
Hardly Believe Their Eyes When They Saw Me Lose 32 Pounds In
Only 6 Weeks!" What diet, developed by a, doctor did I use?
Isn't it time you improved your health and got back in shape?
http://williecrawford.com/cgi-bin/tk.cgi?loseweight
1/4
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Here's How I Added Over 11,000 Subscribers To My Course - Fast!
These are highly-targeted, responsive new subscribers. If you'd
like to build your list really fast, check this out:
http://williecrawford.com/cgi-bin/tk.cgi?subs
2/4
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DISCLAIMER: We cannot investigate every advertiser who places
an ad in our ezine. We urge you to exercise due diligence in
responding to any advertisement or article. We do not give
business or professional advice in this ezine and therefore
cannot be held responsible for results you get from responding
to ads or articles in this ezine. We urge you to exercise due
diligence in all of your online dealings.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you found this ezine valuable Please forward it to a friend
who could use a little help with their online business :-)
Tell them they can subscribe by visiting:
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