How To Get Thousands of New Subscribers
Revised 2002 by Willie Crawford

Subscribers are the life's blood of any ezine.
In this article I thought I would give you some
of the techniques I use every day to get tons
of new subscribers. However, let me also point
out that getting new subscribers is only part
of the picture. You also want to keep them and
that means you must offer them something of
value. You must offer quality content to make
them look forward to every issue.

Assuming you have an ezine that is better than
the tons already out there here are a few ways
to get new subscribers:

Ask those requesting free reports you have posted
to autoresponders to subscribe. This is how I get
many subscribers EVERY week. When I see unfamiliar
names in my inbox (copies of autoresponder request)
I send them an email and ask them to subscribe.
The messages says, "I noticed that you requested a
free report from my autoresonder. Every issue of my
ezine contains such insightful information. Why not
hit the reply button right now and type subscribe as
the subject. You will be subscribed right away."
Guess What - Many people do subscribe after receiving
this note.

One of the reasons they subscribe is because I make it
incredibly easy. They just need to hit the reply button
and type one word. It's very important that you make
it very easy to subscribe to your ezine. Don't force
the potential subscriber to visit your website to
subscribe. However, if he is there, make it easy to
subscribe from there too. If you visit my website you
will see that I have a link on just about every page
asking visitors to subscribe. They just click on a
link which opens their email program and presents
them with a precomposed message. All they have to do
to subscribe is hit the send button. Many people
subscribe every day right from my website.

You can also get your ezine listed in most of the
search engines. Post a few copies to your website
and then submit these pages to the search engines.
Use terms describing your ezine in your metatags.
This works!

Also, list your ezine with the tons of websites that
specialize in compiling lists of ezines. Some of
these sites list circulation, ad rates, etc. Two
that come to mind right away are the sites operated
by Ruth Townsend and Gary Christensen. Ruth has
compiled a directory of ezines. Make sure yours is
listed. Find out more about Ruth's directory by
emailing Ruth at: <mailto:rutht@clarityconnect.com>

Gary Christensen also has a nice list of ezines
that are sorted in a database. To get listed in
Gary's database <mailto:Gapach97@aol.com> Tell them
both that I sent you :-)

I have gotten subscribers from being listed in both
of the above directories. I have also gotten
advertisers through these sources. Being listed
works! There are a lot of other sites out there
that list ezines. If you offer such a site feel free
to drop by my site at <http://www.williecrawford.com>
and leave a message on my message board telling site
visitors about your service. Since this is a helpful
service I will not consider it advertising so my
moderators should not delete your posting.

Another method many people use to get new subscribers
is they exchange ads with other publishers. This
allows them to use extra ad space. Let your exchange
ad solicit subscribers. Make it easy for them to
subscribe by just clicking on your ad. Also give them
a compelling reason why they would want to subscribe
to your ezine. Tell them how it is different. Tell
them what valuable information you offer them.

Another way of getting subscribers is through posting
to discussion lists and discussion boards. For a list
of these discussion boards, send me an email asking for
it. Offer helpful advice on these lists and leave a link
to your website. When they visit your website, be sure
to ask them to subscribe. Since many of the visitors to
these forums are ezine publishers, the discussion often
turns to ezine how to. This is where you can mention
your ezine. You can ask for a critique or ask for advice.
People will click through to your site to see the copy
of your ezine that you have posted. If they like it
they will subscribe.

I have just given you a few methods of getting ezine
subscribers. There are lots of others already mentioned
in the many ezine articles I see every day. Be creative,
and persistent. Your subscriber list will grow if you
use these techniques. However, if you don't produce a
quality ezine, your subscribers will leave after only a
few issues.

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Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
online business: http://williecrawford.com/
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Note:
This article first appeared in our ezine, Limitless
Marketing Ezine. I publish original material
similar to this in each weekly issue. If you are not
a subscriber please sign up today using the form at:
http://williecrawford.com/cgi-bin/index.cgi

Feel free to publish this article in your ezine,
in your ebook or on your website. A note telling me
that you published the article would be appreciated.
My email address is willie@williecrawford.com

Thank you,
Willie Crawford

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