Using Mirror Pages Effectively
Revised 2002 by Willie Crawford

Thought I would share with you a very effective
technique for adding new customers to your mailing
list. These are individuals who would not otherwise
discover your products or services - because they
did not come to the internet specifically looking
for your products or services. This is through using
what some call a mirror site or mirror pages.

To construct a mirror site, chose a topic of interest
and build some content rich pages around it. You
have to provide lots of interesting or valuable
information to get and keep visitors coming to this
site. You can build this mirror site on the same server
as your business site or you can use one of the many
free webpages available. You can visit my site mentioned
below to locate a suitable provider.

The best topics are those you know a lot about and have
a real interest in. For example, I have practiced
karate for over 20 years. So I built a site around
martial arts tournaments. This site is often in the
top 20 in many search engines and indexes. It was number
15 at Alta Vista and number 12 at HotBot when I checked
on August First 1998. Another site I built around free
webpages was number 1 at InfoSeek on that same day.
This site just describes what various firms offer in
the way of free webpages and can be found at:
http://www.angelfire.com/biz/williec/favoritefreewebpages.
It saves time for my visitors by providing a convenient
summary. Both of these sites provide what people come
to the internet searching for - FREE INFORMATION!

Properly format your web pages - to included meta tags
and a good descriptive title. This helps with the search
engines. Include links on this site to your main site
or links for products you market. Be careful though
not to have too many banners. Slowing down your pages
too much will lose potential repeat visitors. Also,
don't push too many products from this site or even your
main site. If your visitors feel a hard sell, they will
be turned off, and will click away to continue their
search for information on the topic that brought them to
your site in the first place. The idea behind the mirror
site is not to sell as much as make customer contact.

The links on your site are what draw interested surfers
to your other site and products and services. Include
a link on every page! Also include an opportunity for
the visitor to join your site mailing list or sign up
for your ezine if you publish one. Over time, many
members of your site mailing list or subscribers to
your ezine will become customers.

This is a very effective technique that has worked well
for me. Give it a try, and let me know how well it works
for you. Email me <willie@williecrawford.com> and I'll
even check out your site - IF- it's on a topic that
interests me. After all, that's the only reason anyone
will visit your mirror site.
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Willie Crawford has taught thousands the secrets of operating
a successful on-line business through his free Internet
Business Success Course. It's more extensive than many $197
courses. Sign up today and start building your *successful*
online business: http://williecrawford.com/
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Note:
This article first appeared in our ezine, Limitless
Marketing Ezine. I publish original material
similar to this in each weekly issue. If you are not
a subscriber please sign up today using the form at:
http://williecrawford.com/cgi-bin/index.cgi

Feel free to publish this article in your ezine,
in your ebook or on your website. A note telling me
that you published the article would be appreciated.
My email address is willie@williecrawford.com

Thank you,
Willie Crawford

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