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Book Review - Declan Dunn's -
Winning The Affiliate Game
Copyright 1999 by Willie Crawford
I first noticed this book while visiting Wanda Loskots
Sane Marketing Discussion Board over a month ago. She had
a graphic of the book prominently displayed on her site.
My
curiosity finally built up enough to where I got a copy
of the course.
Winning the Affiliate Game's purpose it to tell you what
MOST people involved in affiliate programs are doing
wrong
and what you should be doing. It is an interactive
course that takes you step-by-step through succeeding in
an affiliate program. It tells you how to set-up and
operate
successfully as an affiliate, step-by-step.
The first thing you should ask yourself is what is the
authors credentials. He is an expert who appears
regularly
on radio and television interviews. He also serves as a
consultant for some really big names. Declan put the
course
together after a conference with the leaders of Internet
affiliate networks. He noticed that many of the networks
were not as dedicated to making sure their affiliaes
succeed as they could be!
More importantly than who Declan Dunn is, is the question
of does what he have to say pass the logic test. Also do
the
website that are clearly succeeding in affiliate programs
use the procedures and practices that he advises? He
points
out that most affiliates of most affiliate programs aren't
making ANY money. This is a well-known fact. He gives a
perfect description of what their websites and marketing
materials look like. You only have to visit many of these
sites to see how accurate his description is. He goes on
to point out what the successful affiliates are doing.
He gives specific examples of successful affiliate
programs.
You can visit these sites and see their programs in
operation.
He gives dollar figures they are earning and interviews
many
of the operators.
Part of the table of content shows that the course covers:
1. How to Plan Your Success in 30 Minutes or Less
2. Getting Started: What is Selling on the Internet
3. Choosing the Best Affiliate Programs
4. Th Seven Keys to Affiliate Success
5. Five Positively Profitable Marketing Techniques
6. How To Set Up Your Website To Maximize Your Profits
7. Affiliate Alert! Seven Warning Signs That You Must
Aviod
8. How to Double or Triple Your Profits
New and Easy Ways To Win Customers For Life
9. The Most Powerful Secret Weapon Every Affiliate Must
Have
10. Internetworking Your Way to Success
The course give a lot of excellent checklists that all
pass
the common sense test. You can see most of the things he
points out in operation at the most successful sites
around
the internet. He gives lots of concrete examples that you
can check out for yourself.
Overall I would rate the course well worth having. I
found
thing in this course that I had not seen in any of the
other
marketing courses. These were concrete things that can be
put
to work immediately to increase response rates for your
affiliate programs.
The course costs $67 for the electronic version and $97
for
the hard copy version. I got the hard copy version
because I
like to mark things up. Considering all of the
frustration and
failure most affiliates experience, it is well worth the
money.
As you surf around the various discussion lists and visit
the
various websites it is easy to see that this course has
been
needed for a long time.
The course comes with a 90 day moneyback guarantee. Only
you
decide if you got what you expected. If you are not
satisfied
for any reason you get your money back AND you get to
keep the
course!
To get a free excerpt from the course and more
information visit:
<http://www.activemarketplace.com/cgi-bin/store/d.pl?index-2979>
They have a two-tiered affiliate program that is free to
join.
You earn 25% for direct sales and 10% on sales made by
your
affiliates. The course is an excellent buy and the
affiliate
program WILL be a winner. Get in today or continue to
wonder
why you are not getting the results you know you should
be getting.
<http://www.activemarketplace.com/cgi-bin/store/d.pl?index-2979>
Willie Crawford
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